The global breastfeeding accessories market size is projected to exceed around USD 1,470.6 million by 2026, the market is estimated to grow at 10.5% CAGR during the forecast period. The increasing world population and favorable healthcare policies are some of the factors that are expected to boost the growth of the global breastfeeding accessories market.
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Breastfeeding plays a crucial role in the growth of new-born babies. Motherly breastfeeding is a physical process. At times, women need help to efficiently feed their babies. In some situation such as passing break of milk secretion and difficulties in breastfeeding to adopted babies. Hence, lactating mothers use breastfeeding accessories to breastfeed babies. Moreover, the increasing awareness of breastfeeding combined with the rising birth rate is expected to drive the demand for breastfeeding accessories market during the forecast period. Urging a number of working mothers will drive the business expansion. The working mothers trust on the use of technological solutions such as breast pads and breast pumps for breast milk storage due to the busy work schedules and the rush to join the work post motherhood. Also, the presence of a favorable compensation scenario for breast pumps has increased the usage of breastfeeding accessories market across the globe. The demand for breastfeeding accessories such as breast milk pumps and other accessories will escalate over the coming years. Also, the marketing campaigns commenced by milk formula manufacturers have augmented the adoption of breast milk storage, low cost and disposable nature that will further encourage the demand for breastfeeding alternatives. Rising acceptance of breast milk replacements among working mother scan hinder the growth of breastfeeding accessories market. Additionally, the replacement cost of breastfeeding accessories will restrain market growth.Thus, the rising demand for breast milk alternatives owing to the delusion that it is equal to the breast milk, low cost will restrain the growth of breastfeeding accessories market. Also, the increasing breastfeeding rates combined with the growing number of working mothers will propel the demand. The existence of long paid maternity leave with the right to breastfeeding breaks will further boost the growth of breastfeeding accessories. The major factors contributing to the profitable breastfeeding accessories market across the globe are the increase in global population, the rise in birth rate and an increase in the number of working women. Also, the rise in disposable income and varieties of breastfeeding accessories is expected to propel the growth of breastfeeding accessories market. Moreover, the key manufacturers in the breastfeeding accessories market are focused on continuous product innovation strategy in order to expand their product offerings to compete with other players and strengthen its foothold in the global breastfeeding accessories market. The global market is driven by various awareness campaigns regarding breastfeeding accessories. For instance, Medela Breastfeeding and Lactation Conference was held with an objective to improve knowledge and awareness related to human milk and breastfeeding.
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The global breastfeeding accessories market is segmented into product, application, and region. On the basis of product, the global breastfeeding accessories market is segmented into breastfeeding pumps, breast milk preparation & cleaning products,nipple care products, baby scales, breast milk storage & feeding, breast shells, breast pads, and other accessories. On the basis of application, the global breastfeeding accessories market is segmented into hospital grade and personal purpose. On the basis of the region, the global breastfeeding accessories market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
The major players associated with the global breastfeeding accessories market are Artsana Group, Koninklijke Philips N.V., Medline Industries, Inc., Pigeon Corporation, Ameda, Inc., Handi-Craft Company, Medela LLC, NUK USA LLC, Tommee Tippee (Mayborn Group Limited), etc.The key players in the breastfeeding accessories market are constantly focusing on research and development activities in order to expand its product portfolio and increase its customer base in developing regions. Moreover, the players are also strategically focused on partnership, acquisition, and product launch in order to compete in the market and gain a leading position in the breastfeeding accessories market. The changing customers’ requirements aids manufacturers to offer innovative technology that caters best as per need. These factors are anticipated to offer lucrative growth opportunities for prominent players in the breastfeeding accessories market.
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