The global variable data printing market size is anticipated to reach around US$ 45,000 Mn by 2027 and growing at a CAGR of around 16% during the forecast period 2020 to 2027.

Variable data printing (VDP) is also known as variable information printing (VIP) as this method can change the printed data within a single press run. Variable data printing is carried out with digital printing equipment. An electronic database containing the variable data is used to personalize or modify certain elements of each printed piece which has been created.

Market Insights

The key factors that propel the growth of the global variable data printing market is growing adoption of barcode concept to generate invoice and stock monitoring of large volume. The other factors that is likely to boost the growth of the market during forecast period is increasing demand of variable printing labels to generate serial number, provide detail information about the product in less time and low cost. In addition, increasing focus on innovative printing and application of product, coupled with growing industries such as food & beverage, pharmaceuticals, and others, are some of the other factors projected to fuel the growth of market to some of extent. The growing trend of e-commerce websites for shopping is also expected to contribute significant growth to the market during forecast period. However, the stringent regulation in different countries and high cost of the raw material are the factors that may hamper the growth of market.

VDP plays a major role in the retail sector by compiling customer address information to generate targeted mailings, such as a catalog with accurate models. Variable data printing also plays a vital role in the healthcare sector due to the increasing demand for serialization of pharmaceutical products. Another reason for the preference of the VDP in pharmaceuticals is the increase in barcoding. The increase in demand for variable printing between sectors such as food and beverage and consumer products will also make a significant contribution to stimulating the market growth of this printing technique.

Report coverage

The market research study on “Variable Data Printing Market (By Label Type: Release Liner Labels, Linerless Labels; By Composition: Facestock, Topcoat; By Printing Technology: Thermal Transfer, Electrophotography, Direct Thermal, Inkjet; By End-Use Sector: Food & beverage, Consumer durable, Pharmaceutical, Home & personal, Retail sector, Others (Industrial Lubricants and Paints)) - Global Industry Analysis, Market Size, Opportunities and Forecast, 2020 - 2027” offers detailed insights on the global variable data printing market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report also provides competitive landscape to understand the current stance of particular player. The report provides insights on global variable data printing market are label type, composition, printing technology, end-use sector, and major geographic regions. The variable data printing market analysis is provided for major regional markets including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. For each region, the market size for different segments has been covered under the scope of report.

Asia Pacific hold the largest market share for variable data printing labels owing to rapid industrialization. China and India are known as economic powerhouse in Asia Pacific and are playing key market in the region. North America is the second largest consumer of variable data printing labels due to the growth of e-commerce industry and personalized marketing programs. Intensive research and development is taking place in U.S. to improve variable data printing technology. The need to apply the stock-keeping code and export-import destination code is boosting the market for variable data printing labels in Latin America and the Middle East and Africa.

Key Players

Major players included in this report are Mondi Plc, WS Packaging Group, Inc., HP Inc., Quad/Graphics Inc., R.R. Donnelley & Sons Company, Xerox Corporation, Cenveo, Inc., Canon Inc., Avery Dennison Corporation, 3M Company, and others.

The global variable data printing market is segmented as below:

Market Segmentation

Variable Data Printing Market By Label Type

Release liner labels

Linerless labels

Variable Data Printing Market By Composition

Facestock

Topcoat

Variable Data Printing Market By Printing Technology

Thermal transfer

Electrophotography

Direct thermal

Inkjet

Variable Data Printing Market By End-Use Sector

Food & beverage

Consumer durable

Pharmaceutical

Home & personal

Retail sector

Others (Industrial Lubricants and Paints)

Variable Data Printing Market By Geography

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa

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