Manga Market Size to Reach USD 54.5 Billion by 2032 growing at 16.6% CAGR- Exclusive Report by Acumen Research and Consulting

Author: Acumen Research and Consulting

Manga Market, valued at USD 11.9 Billion in 2022, is projected to surpass USD 54.5 Billion by 2032, indicating a robust CAGR of 16.6%.

Manga is a style of Japanese comic books and graphic novels typically aimed at both children and adults. It covers a wide range of genres and topics, including action, romance, science fiction, fantasy, horror, and more. Manga is characterized by its distinctive art style, often featuring facial expressions, large and expressive eyes, and dynamic panel layouts. It's usually serialized in magazines before being collected into book form, known as tankÅobon. With its global popularity, manga has inspired various adaptations, including anime, live-action films, and video games. Manga readers can access content through physical copies or digital platforms like Shonen Jump, Manga Plus, or ComiXology, making it easily accessible to a broad audience worldwide However, unofficial delivery of manga became a restraint for the manga market. Furthermore, cross-media collaboration prompted the manga market. As a consequence, market participants are looking into new advancements in the manga market.

Manga Market Value

Manga Market Statistics

  • The global manga market, generating USD 11.9 billion in 2022, projects a robust CAGR exceeding 54.5% from 2023 to 2032
  • Asia-Pacific leads with a substantial 78% market share in 2022
  • North America anticipates impressive growth with a projected CAGR of 17%
  • Based on distribution channel, online channel dominance, holds 71% of market share in 2022
  • Based on genre, action and adventure sub-segment accomplished 34% share in 2022
  • Based on audience, adults (aged above 16 years) segment reached at 57% of market share in 2022.
  • Based on gender, male gender achieves 64% of the market share in 2022.
  • A discernible trend in the manga market is increasing digital sales and growing demand for genre

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Manga Market Dynamics

Rapid Globalization Fuels the Manga Market Value

Rapid globalization has significantly impacted the manga market, fueling its growth and reach beyond its traditional Japanese borders. As technology advances and communication networks become more interconnected, manga has become increasingly accessible to a global audience through digital platforms and translations. The popularity of manga has surged worldwide, driven by its diverse genres, strong storytelling, and unique art styles. Additionally, collaborations between international publishers, adaptations into various forms of media, and fan communities further contribute to its global appeal.

Digital Distribution Offers Significant Manga Market Opportunity

Digital distribution presents a substantial opportunity within the manga market, offering numerous benefits to both publishers and consumers. With the increasing prevalence of smartphones, tablets, and e-readers, digital manga consumption has surged, providing publishers with a global audience and reducing costs associated with printing and distribution. Additionally, digital platforms allow for greater accessibility, enabling readers to purchase and enjoy manga titles instantly from anywhere with an internet connection. As technology continues to advance and digital infrastructure improves, the manga industry is poised for continued expansion through digital distribution channels.

Manga Market Segmentation

The global market for manga has been segmented into content type, distribution channel, genre, gender, audience, and region.

  • Content type is bifurcated into printed and digital
  • Distribution channel are sub-segmented into online and offline
  • Genre are categorized into action and adventure, sci-fi and fantasy, sports, romance and drama ports, and others
  • Gender are divided into male and female
  • Audience are classified into children and kids (aged below 10 years), teenagers (aged between 10 to 16 years), and adults (aged above 16 years)
  • The manga market is geographically split into Europe, North America, Latin America, APAC, and the Middle East and Africa

Manga Market Regional Outlook

In terms of manga market analysis, the Asia-Pacific region dominates the manga market. Japan is the leading country in the manga market. Manga, a style of Japanese comic books and graphic novels, holds a significant cultural and commercial presence across the region. Japan alone accounts for a vast majority of manga production, with thousands of titles published annually, catering to diverse genres and demographics. Moreover, manga has experienced considerable global popularity, with translations and adaptations reaching audiences worldwide. Beyond Japan, countries like South Korea, China, and Taiwan also contribute significantly to the manga market.

North America is the fastest-growing region in the manga market. This surge is attributed to a combination of factors including the rising popularity of Japanese modern culture, increased accessibility through digital platforms, and strategic marketing efforts by publishers. For instance, in November 2022, Popeye revealed plans for its inaugural manga, offering a unique perspective on the quintessential style of cartoon characters. Notably, manga sales have seen significant growth both in print and digital formats, with diverse genres catering to a wide range of readers. Additionally, the adaptation of popular manga series into anime and live-action films has further boosted its appeal and visibility in the region. This trend reflects a growing appreciation for Japanese storytelling and art styles among North American audiences, positioning the continent as a key market for the global manga industry's expansion.

Manga Market Players

Manga companies profiled in the report include Yen Press LLC, Akita Publishing Co., Ltd., VIZ, Inc., Bilibili Comics Pte. Ltd., Shueisha Inc., Bungeishunju Ltd., Shogakukan Inc., Good Smile Company, Inc., Seven Seas Entertainment, Inc., Hitotsubashi Group, Nihon Bungeisha Co., Ltd., Houbunsha Co., Ltd., and Kodansha Ltd.

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Acumen Research and Consulting

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