The global media (video) processing solutions market size is projected to exceed around USD 26,350.2 million by 2026, the market is estimated to grow at 14.0% CAGR during the forecast period. Increase in demand for high-quality videos is one of the factors that is expected to boost the growth of the global media (video) processing solutions market.
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Internet access for streaming real-time videos has increased significantly owing to the advancements in broadband services that enable viewers to experience improved video quality without any pause in real-time. The Federal Communications Commission (FCC) has announced a plan to improve internet access in the U.S. that states that around 100 million homes in the U.S will have reasonable access to the actual speed. Moreover, the introduction of numerous streaming media devices such as Google Chrome cast, Apple TV and Fire TV has changed the broadcasting experience across all mobile devices such as smartphones, laptops, and tablets. The growing usage of mobile TV services has a noteworthy impact on live video. The video service providers are getting the opportunity to provide live streaming video services through mobile phone networks and television stations.
The industry has evolved rapidly in order to adapt to the changing customer requirements that are happening in the media and entertainment industry with the major changes in the availability of time and content and a decline in the broadcasting of linear content. On a regular basis, the linear viewership is lessening, but it is still used as an essential product of pay-TV service. The OTT and multiscreen services are showing the trends in experience and expectations of users, but the pay-TV remains the main basis of growth for the media management service providers. The TV broadcasters and content providers are increasing their content spend which is closely connected with the success even as margins corrode. The key opportunity is the increase in Internet-connected mobile devices and the consistent boom in the device types and variants. This factor has resulted positively in improved viewing minutes per person worldwide. Rising adoption of online multimedia content is one of the major reasons driving the viewers toward multi-screen services. The viewers are aiming at real-time video services high network access and various connected devices such as smartphones and tablets. Also,the live video service providers are getting the opportunity to improve video delivery platforms and to offer cross-screen services.
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The global media (video) processing solutions market is segmented into solutions, components, content type, enterprise size, end-user, and region. On the basis of solutions, the global media (video) processing solutions market is segmented into the platform, and services. Moreover, the platform sub-segment is further segmented into server-based, cloud-based, and hybrid. The cloud-based sub-segment is further bifurcated into the public cloud and private cloud.On the basis of components, the global media (video) processing solutions market is segmented into video upload & ingestion, dynamic ad insertion (real-time), video transcoding & processing, video hosting, and content rendering. On the basis of content type, the global media (video) processing solutions market is segmented into real-time/live and on-demand. On the basis of enterprise size, the global media (video) processing solutions market is segmented into small & medium enterprises (SMEs), and large enterprises.On the basis of end-user, the global media (video) processing solutions market is segmented into TV broadcasters, content providers, and network operators. On the basis of region, the global media (video) processing solutions market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
The major players associated with the global media (video) processing solutions market are Akamai Technologies, Apriorit Inc., BASE Media Cloud Ltd., Imagine Communications Corp., M2A Media Ltd., Pixel Power Ltd, Telefonaktiebolaget LM Ericsson, Amagi Media Labs Pvt. Ltd, ATEME SA, BlazeClan Technologies, Kaltura Inc., MediaKind, SeaChange International, and Vantrix Corporation, etc. Moreover, the players are also strategically focused on partnership, acquisition, and product launch in order to compete in the market and gain a leading position in the media (video) processing solutions market. The changing customers’ requirements aids manufacturers to offer innovative technology that caters best as per need. These factors are anticipated to offer lucrative growth opportunities for the prominent players in the media (video) processing solutions market.
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