360-Degree Selfie Camera Market Size - Global Industry, Share, Analysis, Trends and Forecast 2023 - 2032

The Global 360-Degree Selfie Camera Market Size accounted for USD 1.0 Billion in 2022 and is projected to achieve a market size of USD 6.8 Billion by 2032 growing at a CAGR of 21% from 2023 to 2032.

Report Key Highlights

• Global 360-degree selfie camera market revenue is expected to increase by USD 6.8 Billion by 2032, with a 21% CAGR from 2023 to 2032
• North America region led with more than 41% of 360-degree selfie camera market share in 2022
• According to a survey by VRFocus, 83% of respondents said they would be more likely to purchase a product or service if they could see a 360-degree video of it
• According to a survey by Insta360, 51% of people who own a 360-degree camera use it for personal use, while 49% use it for professional purposes
• Some popular 360-degree selfie cameras on the market include the Insta360 One X2, the GoPro MAX, and the Ricoh Theta Z1
• Growing interest in virtual reality and augmented reality applications, drives the 360-degree selfie camera market value

A 360-degree selfie camera is a type of camera that can capture a 360-degree view of its surroundings, allowing users to take immersive selfies and panoramas. These cameras typically use multiple lenses or a single lens that can rotate to capture a full view of the surroundings. 360-degree selfie cameras have become popular in recent years, particularly among social media influencers and travelers who want to document their experiences in a more immersive way.

The market for 360-degree selfie cameras has seen significant growth in recent years, driven by the increasing popularity of social media platforms like Instagram and Snapchat. Many smartphone manufacturers have also started to integrate 360-degree camera technology into their devices, further increasing the accessibility and affordability of this technology. In addition, advancements in technology are likely to further drive the 360-degree selfie camera market growth. For example, new software and hardware developments are making it easier to capture and edit 360-degree photos and videos, and improvements in image resolution and quality are enhancing the overall user experience.

Global 360-Degree Selfie Camera Market Trends

Market Drivers

• Increasing popularity of social media platforms
• Growing demand for immersive and interactive content
• Advancements in camera technology, particularly in the areas of software and hardware
• Integration of 360-degree camera technology into smartphones and other consumer devices
• Growing interest in virtual reality and augmented reality applications

Market Restraints

• High cost of 360-degree cameras compared to traditional cameras and smartphones
• Limited consumer awareness and understanding of the technology

Market Opportunities

• Growing demand for 360-degree cameras in industries such as healthcare, education, and entertainment
• Increasing adoption of virtual events and conferences in the wake of the COVID-19 pandemic

360-Degree Selfie Camera Market Report Coverage

A 360-degree selfie camera is the next innovation in video and a delight for gadget lovers if you want it for work or play. It helps in collecting and creating your own memories to beautify and capture the big moments in your life. It is also known as an omnidirectional camera and lets you capture from every angle. It will give access to a visual arena with a 360-degree view around you. This concept was traditionally used for scientific purposes such as robotics and surveillance; however, nowadays it is been increasingly used as an attachment for smartphones. A camera for consumers can capture images providing a realistic vision of events or places at a 360-degree angle.

There are various factors driving the market of 360-degree selfie cameras. Some of the important factors driving the market growth include its cost-effectiveness, convenience, easy-to-use feature, wide selection range, and multiple uses of a 360-degree selfie camera. These cameras can offer a decent scope of 360-degree visuals for under $1,000. Most 360-degree cameras are remote, portable, and simple to store and carry, making them the ideal bother-free instrument to have in your arms stockpile. It is even easier to use this device compared to DSLR and other cameras and the technology is advanced and easier to operate. 360-degree cameras are widely used for various purposes like capturing videos, photos, and as security cameras around the house among others. The use of 360-degree cameras in professional photography is a breakthrough. It shall give a more technical experience to professional photographers. Such cameras require more power to generate more heat than regular cameras. They need more power and hence are handled by energy–efficient chips that usually power smartphones.

360-Degree Selfie Camera Market Segmentation

The global 360-degree selfie camera market segmentation is based on connectivity type, end-user, and geography.

360-Degree Selfie Camera Market By Connectivity Type

• Wired
• Wireless

In terms of connectivity types, the wireless segment has seen significant growth in the 360-degree selfie camera market in recent years. The wireless segment is an important part of the 360-degree selfie camera, as it enables users to easily transfer photos and videos from the camera to other devices, such as smartphones and laptops, without the need for physical cables. This wireless capability has become increasingly important as the use of smartphones and other mobile devices has grown, making it easier for users to edit and share their photos and videos on social media platforms and other online platforms. The wireless segment of the market has seen significant growth in recent years, driven by advancements in wireless technology and the increasing popularity of social media platforms. Many 360-degree cameras now come equipped with wireless capabilities, allowing users to easily connect their cameras to other devices via Wi-Fi or Bluetooth. This wireless connectivity also enables users to remotely control the camera, adjusting settings and angles from a distance.

360-Degree Selfie Camera Market By End-user

• Individual users
• Professional users

According to the 360-degree selfie camera market forecast, the individual users segment is expected to witness significant growth in the coming years. This segment includes consumers who enjoy traveling, attending events, or engaging in outdoor activities, as well as social media influencers and vloggers who create content for online platforms. The individual users segment has seen significant growth in recent years, driven by the increasing popularity of social media platforms and the desire for immersive and interactive content. 360-degree selfie cameras allow users to capture their experiences in a more immersive way, providing a new level of engagement for viewers. In addition, advancements in camera technology, such as improved image quality and resolution, have made 360-degree cameras more accessible and user-friendly.

360-Degree Selfie Camera Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)