The global 3D animation market is expected to grow at a CAGR of around 13.5% from 2021 to 2028 and expected to reach the market value of around US$ 30.3 Bn by 2028.
3D animation is the use of motion to bring cartoon characters, props, vehicles, and other objects to life for films, TV shows, and games. 3D animators are heavily involved in several early stages of VFX production to ensure that they deliver the right content for animation of real models. Because 3D animation is a three-dimensional moving image, animators must go through several stages of modeling, rigging, and animation to create a 3D animation. Furthermore, 3D animation necessitates the meticulous manipulation of 3D models.
The Quintessential factors related to supply chain governance and outsourcing in 3D animation market
As 3D animation possesses huge potential for the animation industry, the governance of animation production (i.e. decisions on the supply chain) is dictated by the institution that controls and decides about the content to be produced and distributed and these two aspects are deeply connected. In the United States, the distribution of animation is primarily controlled by the Fox Network, specialised channels such as Nickelodeon and Cartoon Network, and large distributors/studios or other content providers such as Disney. Because major animated series are carried by TV studios, and these studios are more involved in broadcasting than production, they were heavily involved in outsourcing production studios. Previously Fox Network used to keep some internal pre-production and post-production operations, and even held production internally at times. This is why Fox includes its own creative talent in the conceptualization and pre-production phases, which are then outsourced to animation studios. In contrast, none of the recent 3D films have been heavily outsourced. The reason for this is Pixar's creative production process for 3D technology. Companies like Pixar have built their own tools to develop higher-end animation since the beginning. Furthermore, Pixar licences its animation tool to others, despite the fact that it accounts for only 4% of its revenue.
High adoption of 3D animation by the organizations to influence product offering to the global market
Over the years, industrial animation has become a very quick and concise process. For example, if a company wants to do an advertisement for his or her own business, they will need a service that will showcase their products or a service that provides a clear and concise way to define their business objectives. Furthermore, 3D animation facilitates the simple promotion of organisational products. Apart from that, 3D animation serves as an asset for engaging the audience more through visual showcasing of the specific target market. This also has an effect on the audience, encouraging them to buy the product. Such factors contribute to the global 3D animation market's expansion across a variety of end-user industries.
How 3D animation benefits the healthcare industry?
One of the most difficult challenges that medical science is currently facing is the development of medical analysis that is simple to access and understand. 3D animations convey more information than two-dimensional illustrations or photographs, pinpointing vital body functions to microscopic pharmacodynamics. To effectively convey information, 3D animation employs high quality animation, scripts and scientific references. Today, 3D animation in healthcare is evolving everyday with the help of technology and social media influence and support.
The global 3D animation market is segmented based on technique type, component, deployment, and end-user. Based on technique type, the market is segmented as 3D modelling, 3D rendering, motion graphics, and visual effects. By component, the market is segmented as hardware, software, and service. Furthermore, deployment is classified into on-premise and on-demand. End-user, is segmented as media & entertainment, architecture & construction, education & academics, manufacturing, healthcare & life sciences, government & defence, and others.
The 3D modelling technique segment will dominate the global 3D animation market in terms of technique type. Because 3D modelling creates a digital object that can be fully animated, it is a viable process for character animation and special effects. It is widely used in a variety of mediums such as games, movies, architecture, illustrations, engineering, and computer graphics. Such factors bolster the segmental growth ultimately contributing growth of global 3D animation market.
Based on component, 3D animation software will account for a sizable portion of the global 3D animation market. Because 3D animation software is created using an operating system and an animation programme, it simplifies the task of creating animation movies. The software includes a plethora of tools and functions that make these programmes both usable and demanding. Such factors help to drive the overall 3D animation market.
Based on deployment, the on-premise segment has held the majority of the market share in the historic period and is expected to do so again during the forecast period. Furthermore, based on end-user segment, the media and entertainment segment accounts for the lion's share of revenue growth in the global 3D animation market. Because 3D animation has grown in popularity in the media and entertainment industries, it will continue to dominate during the forecast period. According to the FICCI-EY report, the ratio of advertising to GDP is expected to reach 0.4% by 2025, growing from 0.38% in 2019. Furthermore, the VFX and Animation industry in Vancouver is comprised of over 100 studios, making it the world's largest cluster of domestic and foreign-owned studios. Aside from that, new job opportunities are opening up in the digital entertainment and interactive media industries. This, in turn, drives the growth of the global 3D animation market.
North America holds the dominant market share; Asia Pacific to record fastest growing CAGR for the 3D animation market
North America holds the lion's share of the 3D animation industry and will continue to do so during the forecast period. The presence of prominent digital industry players such as Fox, Nickelodeon, and Disney is one of the key factors influencing the market for 3D animation to grow.
Asia Pacific conversely will grow at fastest CAGR in 3D animation market in the forthcoming years. Growth in the media and entertainment industry is one of the key sectors contributing the most to the growth of the APAC regional market for 3D animation.
The prominent players of the global 3D animation market involve Pixar Animation Studios, Walt Disney Animation Studios, DreamWorks Animation LLC, Studio Ghibli Inc., Cartoon Network Studios, Nickelodeon Animation Studios, Warner Bros. Animation, and among others
Market By Technique Type
Market By Component
Market By Deployment
Market By End-use
Media & Entertainment
Architecture & Construction
Education & Academics
Healthcare & Life Sciences
Government & Defense
3D animation market is expected to reach a market value of around US$ 30.3 Bn by 2028.
The 3D animation market is expected to grow at a CAGR of around 13.5% from 2021 to 2028.
Based on component, software segment is the leading segment in the overall market.
Rising adoption of 3D animation in healthcare industry is one of the prominent factors that drive the demand for 3D animation market.
Pixar Animation Studios, Walt Disney Animation Studios, DreamWorks Animation LLC, Studio Ghibli Inc., Cartoon Network Studios, Nickelodeon Animation Studios, Warner Bros. Animation, and among others.
North America is anticipated to grab the highest market share in the regional market
Asia Pacific is expected to be the fastest growing market in the forthcoming years