4K2K Television Market Analysis - Global Industry Size, Share, Trends and Forecast, 2014 - 2024

Category : Consumer Goods and Food and Beverages | Delivery Format : PDF | Status: Forthcoming | Report ID : ARC158

4K resolution also called as 4K is a horizontal resolution used in the screens of various devices. 4K is of the order of 4,000 pixels wherein the vertical resolution is on the order of 2,000 pixels. Various 4K resolutions persists in the digital cinematography and digital television fields. In the movie projection industry, the most widely used 4K standard namely Digital Cinema Initiatives is the dominant 4K standard and is expected to maintain its dominance over the forecast period. 
 
Moreover, in consumer media and television, UHD-1 or 4K UHD is the dominant 4K standard. By the end of 2015, the global 4K television market share has witnessed a rapid increase due to the dramatic decline in prices during the year 2014 and 2015. By the end of 2025, approximately more than half of U.S. households are anticipated to own a 4K television with at least 2160 pixels resolution. This is expected to be a much faster adoption rate as compared to that of Full HD also known as 1080 pixels. 
 
Currently, the 4K2K TV is one of the latest revolution in the television technology and it offers four times higher resolution as compared to high definition television sets. 4K2K TV provides some of the prominent features such as higher resolution, wide field of view, extended color range, sharp pictures, enhanced motion portrayal, higher contrast and progressive scan at high frame rates which are the unique selling propositions of these televisions. Screen resolution also known as display resolution is the total number of different pixels in all the four dimensions which can be displayed. Screen resolution can be calculated by the height and width of the image as well as by calculating the total number of pixels present in the image. There are various types of display/screen resolutions such as full HD televisions and high definition televisions among others.
 
Most of the 4K2K televisions deploy liquid control display panels since they are relatively more cost effective as compared to LED displays. Also, continuous and rapid decline in the selling prices of 4K2K televisions is expected to increase its overall sales in the foreseeable years. Also, increasing popularity of 4K ultra-high-definition content, on the other hand, is expected to bolster the growth prospects of the global 4K2K TV market over the forecast period. The major factors fueling the growth of 4K2K TV market include decrease in average selling price, increase in the 4K2K panel shipments, rising popularity of 4K ultra-high definition image and video content, greater adoption rate especially in developing economies, increase in the middle class population, rise in the lifestyle of people and rising awareness about the 4K technology among youngsters. However, the growth of the global 4K2K TV market is expected to be hindered by various factors including limited adoption of 4K2K technology in bigger sized television sets coupled with high costs of 4K2K televisions. The key trends in the global 4K2K market includes increasing adoption of 4K2K TV Panels employing RGBW technology, use of LED backlights in the advanced 4K2K televisions as well as entry of new vendors in the market. Experiencing 3D video content on 4K2K television enhances the overall visual experience which is another factor projected to boost the growth of global 4K2K TV market over the forecast period. Furthermore, the global 4K2K market is anticipated to witness significant emergence of 8K video and image content in the foreseeable years.
 
The global 4K2K market can be segmented on the basis of size of television and geography. On the basis of size of television, the global 4K2K market can be segmented into 40 inches-49 inches, 50 inches-59 inches, 60 inches-69 inches, 70 inches-79 inches and 80 inches and above. On the basis of geography, the global 4K2K market can be segmented into North America, Latin America, Europe, Middle East & Africa and Asia Pacific. Some of the key players in the global 4K2K TV market include Koninklijke Philips, Haier, Micromax Informatics, Konka, Sichuan Changhong Electric, Sansui Electric, Skyworth Digital, Seiki Digital, Toshiba, TCL, Xiaomi Technology and Videocon among others.


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