An action camera, also known as action-cam is a small, wearable digital camera that can be mounted on anything from skateboards and surfboards to bicycles and helmets. Action cameras are capable of capturing extreme actions and are specially designed for extreme conditions. If supplementary housing is used, action cameras are able to capture continuous videos without interacting or removing it from housing. The action cameras are also mounted on vehicles for capturing environmental actions. They are used in outdoor games and are attached to handlebars, helmets or surfboards. These cameras are essentially used in sports such as wingsuit flying and base jumping. Sometimes numerous cameras are used to capture exact angles, for instance, a helmet camera captures the angle of the actor in combination with another camera attached to the rider such as a wing, board, wrist or handlebar that see back onto the rider and records his/her reactions. Hence, action cameras are also referred as helmet camera. The GoPro ranges of cameras are widely accepted as they are mounted with GoPro adapters and accessories.
The global action camera market is majorly driven by factors such as increasing popularity and rise in user base of social media such as Instagram, Facebook and Twitter. Furthermore, sharing videos and photos with friends and followers, and rising numbers of competitors in the market is expected to boost the market for action cameras. Action camera market is growing rapidly along with the entry of new players. The entry of new players is expected to benefit consumers as they would compete to offer superior quality and several other features at lower prices. The escalating popularity of bundled package action cameras along with the necessary accessories is trending in the market. Such packages are affordable to consumers, which in turn, would boost the market for action cameras over the forecast period. However, the action camera market is witnessing limited adoption owing to the high resolution cameras offered in consumer electronic devices such as smartphones and tablets. Furthermore, the declining prices of high end smartphones would result in its increased adoption and further restrict the growth of the action camera.
The global action camera market is segmented based on technology and end-user. On the basis of technology, the global action camera market is segmented into Ultra HD, HD, SD and Full HD. On the basis of end-users, the action camera market is bifurcated into professional and personal users. Personal users segment accounted for larger market share in 2015. In terms of geography, the action camera market is bifurcated into North America, Latin America, Europe, Asia Pacific, Africa and Middle East. North America is the leading player in the global action camera market owing to the technological advancement, increase in sport enthusiastic people, easy access to internet and availability of diverse products. However, few developing nations in the Asia Pacific are expected to witness promising growth in the sale of action cameras owing to the rise in disposable income, infrastructure development, increasing popularity of social media such as such as Instagram, Facebook and Twitter. With increase in adaptation of western culture, it has been observed that activities such as sport and adventures are positively escalating in India and other countries in Asia Pacific. Europe is expected to witness stable growth for the action cameras during the forecast period.
The global action camera market is anticipated to witness soaring competition in the near future owing to the entry of large number of local manufacturers and mergers & acquisitions. Some of the key players in the global action camera market include Drift, Veho, Sony, GoPro, Garmin, Rollei, iON, Olympus and TomTom among others.