In the modern day world where there is enormous amount of data generation, it is extremely important to protect classified data from external threats. Antivirus programs and firewalls, in most cases, are proving incapable in protecting the classified data, which creates a need for better security measures. Adaptive security is an approach to safeguard the data and system by identifying threat related behavior instead of files and codes that are used by virus definitions.
Organizations have adopted firewalls to maintain pace with threats and protect applications, enterprise data and networks and are continuously upgrading them. However, technologies are inter-connected and this integration such as IoT based systems and cloud affect the complexity of computing devices and thus becoming more dynamic and distributed. Hence, security focus is diverted from exterior to interior system. This diversion of security results in security breach of global organizations such as banks, personnel management offices. This has further led to the adoption of adaptive security systems by all types of small and large organizations to avoid attacks from outside or within the organizations.
Adaptive security changes and evolves with computing environment to inspect the computing environment uninterruptedly. The adaptive security mechanism is an integration of software and hardware which provide security to the core of computing infrastructure and protects it against cloud based ecosystem and remote devices. When the workload in any application process grows, the adaptive security adapts to it and keeps track of the changes. It re-computes the security parameters as the environment changes across all public clouds, data centers and hybrid environments. It enables the organizations in writing security policies without any interaction with the network. During the instance of a malware or cyber-attack, adaptive security helps in isolating the concerned part from the infrastructure, and thus reduces the risk of attack area on the entire system. Adaptive security is a network security model required to accommodate the emergencies of various perimeters and moving files and packets on a network and exerts advanced threats which targets such enterprises. Adaptive security keeps an eye on network for identifying real-time changes, behavioral anomalies, malicious traffic, end-point vulnerabilities, automatically enforces access rules and end point protections, follows a compliance dashboard and provides audit data among others.
The key factors driving the global adaptive security market include increasing risk of high-end attacks, varying technologies in infrastructures and damages to crucial infrastructure due to rising online threats. However, low time efficiency provided by adaptive security systems is a key factor limiting the growth of global adaptive security market.
The global adaptive security market can be segmented on the basis of components, deployment mode, applications, organization size, end user verticals and geography. By components, the global adaptive security market can be segmented into solution and services (managed service, professional service, training and education, support and maintenance and consulting). On the basis of deployment mode, the global adaptive security market can be segmented into cloud deployment and on-premise deployment. On the basis of applications, the global adaptive security market can be divided into endpoint security, network security, cloud security, application security and others. On the basis of organization size, the global adaptive security market can be segmented into small enterprise, medium enterprise and large enterprise. On the basis of end user verticals, the global adaptive security market can be segmented into BFSI, retail, manufacturing, education, IT & Telecom, healthcare and life sciences, energy and utilities, government and defense and others. On the basis of geography, the global adaptive security market can be segmented into North America, Latin America, Europe, Middle East & Africa and Asia-Pacific.
Key players in the global adaptive security market are focusing on various marketing strategies such as mergers and acquisitions along with expansion and new product development. Key players involved in the development of adaptive security include Trend Micro Incorporated, Cisco Systems, Inc., Rapid7 LLC, Juniper Networks, Inc., Fortinet, Inc., RSA Security LLC, Hewlett Packard Enterprise Company, Panda Security, CloudWork among others.