Incontinence refers to the inability of human body to control evacuative urination defecation functions. According to the National Kidney Foundation, currently, 2 million people in the world opt for the treatment of incontinence with kidney transplant or dialysis; however, this number may only reflect 10% of people who actually opt for a treatment. Also, more than 80% of the patients those receive treatment for kidney ailments are in developed and wealthy countries with universal access to healthcare facilities. Thus, incontinence is a general condition which can be cured by surgery of simple medication. However, for those people who are unwilling to undergo surgery or intrusive procedures, the option of adult incontinence products remains. An adult diaper also called as adult nappy comes under one of the incontinence products and is meant to be worn by a patient suffering from incontinence conditions such as severe diarrhea, mobility impairment, or dementia.
Adult diapers comprise of an absorbent pad fixed between two non-woven fabric sheets. This aids in stopping leakage thus maintaining the body-fluid level to improve the overall comfort. Increasing occurrence of urinary incontinence among elders is one of the key growth factors driving the global adult diapers market. Urinary incontinence may occur due to improper functioning of bladder, sphincter or a combination of both. Prevalence of incontinence increases with age and is common among adults. According to CDC, approximately 65% of the global population is affected with urinary incontinence out of which around 73% population is dominated by women. The severity of prevalence in adult women is comparatively high as compared to young women. The occurrence of urinary incontinence in young women is generally low. It grows during and after menopause and later increases based on the condition of the patient. Level of incontinence increases with age and is steadily higher for individuals living in hospitals as compared to community centers. Thus, the prevalence of various types of incontinence such as stress is anticipated to be higher as compared to urge in incontinence. Incontinence in men is generally caused due to prostate surgery, trauma and neurological injury. Different types of diapers manufactured across the globe include training nappies, cloth diapers, bio-degradable diapers and disposable diapers.
The global adult diapers market is primarily driven by the increasing prevalence of kidney related chronic diseases. Moreover, benign prostatic hyperplasia and end stage renal disease are some other chronic diseases driving the demand for adult diapers. In addition, growth in aging population, rapid urbanization, increasing affordability of adult diapers as well as improved awareness among consumers are the key factors responsible for increase in demand and consumption of adult diapers. Also, lingering unemployment coupled with increasing consumer spending abilities are some other key growth factors propelling the growth of global adult diapers market. Furthermore, frequent use of diapers to maintain hygiene as well as to avoid rashes in adult skin is another major aspect propelling the growth of global adult diaper market. However, economic and social constraints are some of the key factors limiting the growth of global adult diapers market. Also, less awareness towards the use of adult diapers among rural population is another factor hampering the adoption of adult diapers.
The global adult diaper market can be segmented on the basis of type, design and region. On the basis of type, the global adult diaper market can be segmented into reusable and disposable diapers. Based on design, adult diapers can be segmented into pad-type diapers, pant-style diapers and flat-type diapers. On the basis of geography, the global adult diaper market can be segmented into North America, Latin America, Europe, Middle East & Africa and Asia Pacific. Some of the key players operating in the global adult diaper market include Covidien, First Quality Enterprises Inc., DSG International, Ontex International, Daio Paper, Medline Industries, Kimberly Clark, Kao Corp, FU Burg Industrial, Unicharm Corporation and Hengan Group among others.