Advanced persistent threat protection (APTP) is a combination of integrated solutions concerned with detection, mitigation and prevention of complicated threats that include advanced persistent malevolent attacks and zero-day threats. The advanced persistent threats are considered to be one of the most dangerous challenge or threat of cyber security. These threats can be a high risk for the enterprise network, as they can easily elude traditional network security and the enterprise may suffer from the theft of its valuable intellectual properties. APTP offers full-cycle protection from advanced persistent threats and zero-day threats with a complete network defense framework. For this reason, enterprises are opting for multi-layered APTP solutions.
Over the past few years, the rapid increase in frequency and complexity of advanced persistent threats has resulted in increased focus towards organization’s security infrastructure. With the rapidly increasing threats, APTP market is witnessing a noticeable demand in cyber world. The important factor responsible for rising APTP market growth include the increasing frequency of sophisticated attacks and stringent government cyber-security regulations that are encouraging the enterprises to adopt APTP solutions to safeguard their network from these threats. There is a huge opportunity for APTP market to grow in the coming years owing to the introduction of multi-layered threat intelligent solutions and developments in security technology. Additionally, the increasing cloud migration and digitization has led to the rise in data storage requirements. The protection of data from external threats is important as the data is highly confidential and valuable (for example, enterprise’s financial documents or government records). External threats are targeted to evade the security networks and to acquire access to the valued information. Cloud adoption is propelling the demand for APTP market attributed to the storage of valuable data in cloud infrastructure from various sources. The foremost reason behind such malicious attacks is political disturbances and interference in the business processes. These violent activities are considered mostly for an extensive period and it improvises with time based on specific situations and industry.
Security regulations are anticipated to become strict in the coming years with the increased awareness for data protection thereby, fueling the growth of APTP market. Although, dynamic nature of advanced persistent threat and lack of expertise in the subject matter related to APTP are the factors hindering the market growth. The APTP market is classified into solution, service, deployment, organization size, vertical and geography. Based on different solutions offered, the market is segmented into Intrusion Prevention System (IPS)/ Intrusion Detection System (IDS), sandboxing, Security Information and Event Management (SIEM), forensics analysis, next generation firewall, endpoint protection and others. By service, the market is segmented into professional services and managed services. Further, by deployment type, the market is classified into cloud and on-premise. The vertical segment is bifurcated into IT & telecom, government & defense, healthcare, energy& utilities, BFSI, transportation, education, manufacturing, retail and others. The organization size is further divided into large enterprises and small & medium sized enterprises. Geographically, the APTP market is categorized into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
North America is estimated to account for the largest share in the APTP market, whereas, Asia Pacific is analyzed to be the region witnessing swiftest growth in the coming years. This is due to increased usage of advanced persistent threat protection solutions to guard against any precision attacks and terrorization. The countries adopting the APTP in the Asia-Pacific region are India, China, Australia, New Zealand, ASEAN, and Japan. Some of the key market players involved in the APTP market are Webroot, Inc., Trend Micro, Websense, Inc., Palo Alto Networks Symantec Corporation, Fortinet Inc., Intel Security, FireEye Inc., Blue Coat Systems, Dell SecureWorks and others.