Ambient meat typically refers to the processed meat that can be stored for a longer period of time at a normal temperature. The processing technique for ambient meat is the key factor behind its prolonged shelf life. The meat is dehydrated and the acidity of the meat is regulated and it is stored in an air tight container to prevent threats from bacteria. Ambient meat is easily available and ready to cook food. Increasing preference for convenience food coupled with busy lifestyle especially among the urban consumers is another key factor behind the growth of ambient meat market. Long shelf life of ambient meat products is another major factor for the popularity of ambient meat among consumers. Growing population, changing lifestyle of consumers in terms of feeding habits coupled with rise in the income level is also majorly fueling the demand for ambient meat products across the globe. Unique market strategies adopted by major players operating in this industry is also pushing the demand for ambient meat products at present.
However, the market for ambient meat is hindered by the obesity crisis that is currently prevalent in regions like North America and Europe. Meat consumption in some of the major developed countries has visibly reduced on account of rising incidences of diseases that are associated with the consumption of meat. Further, vegetarianism campaign implemented by the U.N. is another major factor that is currently inhibiting the growth of ambient meat market.
Developing markets offer best expansion opportunities for ambient meat products and this factor is likely to serve a suitable opportunity for the growth of the market. The ambient meat market is classified on the basis of product types into poultry, beef, pork, and mutton among others. All types of bird meat are available in ambient form but the market for red meat is expected to retain dominance.
North America and Europe have been major markets for ambient meat products and the demand for the same in these regions is likely to subside in the future. The demand for ambient meat product in countries such as the U.S. and the major countries in Europe are facing stiff competition due the increasing obesity levels among the consumers and health hazards that are associated with excess consumption of red meat. However, Asia-Pacific is expected to witness fastest growth during the forecast period. This is due to the busy lifestyle of consumers coupled with rise in the income levels, which is fueling the demand for ambient meat products. Further, countries such as India, China and Japan are lucrative markets for the major manufacturers operating in this industry, therefore the manufacturers are looking to penetrate these countries to tap the expansion opportunities. Additionally, the influence of western culture in terms of feeding habits among the consumers residing in the developing countries in Asia-Pacific is another major factor fueling the demand for ambient meat market in this region. Further, the ambient meat market in countries such as UAE, Qatar, Brazil and Argentina is expected to witness a significant growth during the forecast period.
Mergers and acquisitions, joint ventures and partnerships, marketing and promotional activities are some of the notable strategies adopted by industry players to sustain in this market. Volpi Foods, Tokatsu Foods, Marushin Food Co. and Lingbao Baolihao Food Industrial Co. Ltd. are few of the chief players operating in this industry.