AMOLED or active-matrix organic light-emitting diode is an advanced category of then film display technology that is utilized in mobile devices, laptops and smart television and smart watches among others. In an AMOLED display various organic compounds are used to develop the electroluminescent material. AMOLED display is an advanced category of OLED technology. An AMOLED utilizes thin-film transistor (TFT) an active-matrix array that contains a storage capacitors that is used to maintain the line pixel states and thus enable large resolution and larger size displays. AMOLED displays offer more thinner and compact displays and runs on optimal power. Thus, AMOLED display provides better energy management.
In order to provide exhaustive analysis of the market, the global AMOLED display market has been segmented on the basis of end user, display type, material type, application and geography. Various categories of AMOLED displays available in the market include flexible display, 3D display, transparent display and conventional display. AMOLED displays are also utilized by various end user segments such as smart phones, television, tablets and personal computers among others. Based on material type, the market can be further bifurcated into glass display and polymer display. Moreover, AMOLED display also finds its applications across different sectors such as automotive, aerospace, defense, consumer electronics and retail sector among others. The report also outlines the market share of all the above mentioned segments across different geographical regions including Europe, North America, Asia-Pacific, Latin America and Middle-East and Africa (MEA).
AMOLED display technology has several advantages over other display technologies in terms of low power consumption, enhanced image quality and high resolution display. Moreover, owing to thinner, flexible, and lighter nature of AMOLED display in comparison to LCDs and LEDs, AMOLEDs are preferred across various end user segments such as smart mobile phones, notebook, tablets and computers among others. The rapidly growing demand for high resolution and brighter display smart phones, television sets and other consumer electronics across the globe is predicted to boost the market for AMOLED display at an exponential rate during the forecast period. In addition, material used in AMOLED displays is easily degradable and comply with the regulation and policies of Environmental Protection Agency (EPA). Owing to this factor, the market of AMOLED display is predicted to experience a clean sweep from different environmental protection and control agencies across different parts of the world.
However, high manufacturing cost of AMOLED display is one of the primary factors predicted to limit many industries to enter into AMOLED display market, there by affecting the market negatively. Moreover, high replacement and repairing cost of AMOLED is also predicted to deter the demand to some extent. Among different display type, the flexible display held the largest market share in 2015 and is predicted to maintain its dominance during the forecast period. Flexible AMOLEDs are manufactured using flexible organic materials. Thus, flexible ALOMED displays are lighter and durable than other flat AMOLEDs and are being rapidly adopted across various end user segments.
By end user segment, the global AMOLED display market is expected to be majorly driven by the smart phone segment in terms of revenue during the forecast period with highest growth. Increasing demand for sharper and brighter displays in smart phones that consumes less power is predicted to accelerate the demand for AMOLED displays in smart phones during the forecast period. Samsung is counted among one of the largest vendors in the smart phone market across the globe. The company’s strong global presence along with innovative branding strategies has augmented the demand of smart phones with AMOLED displays.
Geographically, Asia-Pacific region is anticipated to experience a promising growth in the AMOLED display market during the forecast period. Large industry cluster of AMOLED display manufacturers in this region coupled with increasing demand from various consumers electronic OEMs (Original Equipment Manufacturers) in countries like China, Japan, Korea and India is anticipated to boost the demand of AMOLED displays in order to satisfy the changing requirements of consumers.The global AMOLED display market was majorly dominated by Samsung in 2015. Other major players operating in the AMOLED display market include LG Display, U Optronics, Panasonic and Sony among others.