Backend-as-a-Service (BaaS) Market Report Statistics

• Global backend-as-a-service (BaaS) market revenue is estimated to reach USD 27.9 billion by 2032 with a CAGR of 23.0% from 2023 to 2032
• North America backend-as-a-service (BaaS) market value occupied more than USD 1.1 billion in 2022
• Asia-Pacific backend-as-a-service (BaaS) market growth will record a CAGR of over 22% from 2023 to 2032
• Among service type, the support and maintenance sub-segment generated more than 55% share in 2022
• Based on application, the plastic generated more than US $ 24.5 billion revenue in 2022
• Increased adoption of machine learning and AI is a popular backend-as-a-service (BaaS) market trend that fuels the industry demand

A model that enables web developers and mobile applications to store applications in a backend cloud infrastructure as well as link them to the cloud is referred to as Backend as a Service, or BaaS. BaaS occurs as an intermediary between Platform as a Service (PaaS), Infrastructure as a Service (IaaS), and Software as a Service (SaaS). The difference that BaaS has against all these three is the fact that it makes use of SDKs (software development kits) and personalized APIs (application program interface) in order to provide a horde of other value-added features

Global Backend-as-a-Service (BaaS) Market Dynamics

Market Drivers

• Increasing adoption of mobile and web applications
• Need for faster time to market
• Rise of serverless architecture
• Growing demand for real-time applications

Market Restraints

• Environmental concerns associated with plastic packaging
• Food safety and regulatory compliance
• Competition from alternative packaging solutions

Market Opportunities

• Growing demand for cloud-based services
• Increasing focus on user experience

Backend-as-a-Service (BaaS) Market Report Coverage

Backend-as-a-Service (BaaS) Market Growth Factors

The three computing platforms that are included in the BaaS are, namely mobile, tablet, and web. The major end-users of BaaS include small offices or home offices, large enterprises, and medium and small-sized businesses. The various verticals in which BaaS can be applied include entertainment, enterprise, and numerous other mobile applications. The global BaaS market is divided on the basis of API into iPhone OS/Objective – C (iOS), Ruby, JAVA (android), HTML5, Node.js, and REST (Representational State Transfer). The market research report provides detailed information on various aspects such as revenue structure, business models, earnings, global trends, technology roadmaps, and adoption factors pertaining to these application and end-user segments. This market research report studies and analyzes various factors that regulate the growth of this market. The various drivers, restraints, opportunities, and trends affecting the BaaS market are featured and analyzed in detail along with strategic recommendations and accurate understanding.

According to the market research report, there have been various ventures, partnerships, mergers, investments, and acquisitions in the global BaaS market with the target of acquiring market leadership and a major share of the technology. This has been the most significant factor impacting the BaaS market. The other factors boosting the growth of this market include the rising rate of adoption of mobile phones and smartphones, the rising number of application users as well as developers across the globe, and the immediate need for deploying and developing apps at a fast pace. There has been an increasing trend of Bring Your Own Device or BYOD and huge investments are being made by BaaS providers in order to fuel the popularity of this trend.

However, the factors hindering the growth of this market include rising competition within various mobile applications, issues pertaining to security and performance, and the selection of vendors.

Backend-as-a-Service (BaaS) Market Segmentation

The worldwide backend-as-a-service (BaaS) market is categorized based on service type, operating system, application, organization size, and geography.

Backend-as-a-Service (BaaS) Market By Service Type

• Professional Services
• Support and Maintenance
• Access and Identity Management
• Usage Analytics
• Others

According to the backend-as-a-service (BaaS) market forecast, professional services will dominate the utmost market shares from 2022 to 2030. Professional services include consulting, implementation, and customization, which are critical for assisting organizations in effectively designing and deploying their backend infrastructure. According to our analysis, the increasing demand for custom-built backend solutions and the need for specialized expertise are the primary drivers of the professional services segment's growth. As organizations increasingly rely on BaaS providers to manage and maintain their backend infrastructure, the support and maintenance segment is expected to grow rapidly in the coming years. As the BaaS market expands, other service types such as access and identity management, usage analytics, and others are expected to see significant growth.

Backend-as-a-Service (BaaS) Market By Operating System

• iOS
• Android
• Others

The iOS platform held the largest share of the backend as a service BaaS market in 2022. Our analysis cites the strong presence of iOS devices in the enterprise market, along with the popularity of the iOS platform among developers, as the main drivers for the growth of the iOS segment. The Android platform is also expected to see significant growth in the coming years, as Android devices continue to dominate the global smartphone market. Other operating systems such as Windows and Linux are also expected to see some growth as the backend as a service BaaS market expands to support a wider range of platforms and devices.

Backend-as-a-Service (BaaS) Market By Application

• BFSI
• Healthcare
• Retail
• Manufacturing
• IT and Telecom
• Media and Entertainment
• Public Sector
• Others

According to an industry analysis of backend-as-a-service (BaaS), the IT and telecom segment accounted for the largest of the BaaS market in 2020. According to the report, the increasing adoption of cloud-based services in the IT and telecom industries, as well as the need for scalable backend infrastructure for backing digital transformation initiatives, are the primary drivers of the IT and telecom segment's growth. The BFSI (banking, financial services, and insurance) segment is also expected to grow significantly in the coming years, as financial institutions rely more on BaaS providers to manage their backend infrastructure. As BaaS solutions become more widely adopted across industries, other applications such as healthcare, manufacturing, retail, media and entertainment, public sector, and others are expected to grow.

Backend-as-a-Service (BaaS) Market By Organization Size

• Large Enterprises
• SMEs

In 2022, large enterprises held the majority of the backend as a service (BaaS) market. Large enterprises are generally early adopters of new technologies because they have the resources to build and manage their own backend infrastructure. The report does note, however, that the SMEs (small and medium-sized enterprises) segment is projected to expand at a faster CAGR in the coming years, owing to factors such as SMEs' increasing adoption of cloud-based services and the growing need for affordable and modular backend solutions. By outsourcing backend infrastructure to third-party providers, SMEs can save time and resources while focusing on their core business operations. As BaaS solutions mature and become more affordable, SMEs are expected to increasingly adopt them to meet their backend infrastructure needs.

Backend-as-a-Service (BaaS) Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)

Backend-as-a-Service BaaS Market Regional Analysis

Presently, the North American market commands the largest share in the global BaaS market in terms of revenue. The European BaaS market is the second highest revenue generating market. However, according to the market research analysts, owing to the maturity of European BaaS market and continuous growth in Asia-Pacific region, the Asian market is expected to witness robust growth in coming years.

Backend-as-a-Service (BaaS) Market Players

Some of the global backend-as-a-service (BaaS) companies profiled in the report include Microsoft (Windows Azure), Flurry, Apple (iOS cloud), Rackspace, Appcelerator, CloudMine, Parse (by Facebook), Exadel, Buddy Platform, Kii Corporation, Corona Labs, ScottyApp, Sencha, Xamarin, Geoloqi, mobDB, Proxomo Software, QuickBlox, Pivotal Software, Urban Airship, and Rival Edge.