A model that enables web developers and mobile applications to store applications in a backend cloud infrastructure as well as link them to the cloud is referred to as Backend as a Service, or BaaS. BaaS occurs as an intermediary between Platform as a Service (PaaS), and Infrastructure as a Service (IaaS), and Software as a Service (SaaS). The difference that BaaS has against all these three is the fact that it makes use of SDKs (software development kits) and personalized APIs (application program interface) in order to provide a horde of other value-added features.
The three computing platforms that are included in the BaaS are, namely mobile, tablet, and web. The major end-users of BaaS include small offices or home office, large enterprises and medium and small-sized businesses. The various verticals in which BaaS can be applied include entertainment, enterprise, and numerous other mobile applications. The global BaaS market is divided on the basis of API into iPhone OS/Objective – C (iOS), Ruby, JAVA (android), HTML5, Node.js and REST (Representational State Transfer). The market research report provides detailed information on various aspects such as revenue structure, business models, earnings, global trends, technology roadmaps, and adoption factors pertaining to these application and end-user segments. This market research report studies and analyzes various factors that regulate the growth of this market. The various drivers, restraints, opportunities and trends affecting the BaaS market are featured and analyzed in detail along with strategic recommendations and accurate understanding.
According to the market research report, there have been various ventures, partnerships, mergers, investments, and acquisitions in the global BaaS market with the target of acquiring market leadership and major share in the technology. This has been the most significant factor impacting the BaaS market. The other factors boosting the growth of this market include rising rate of adoption of mobile phones and smartphones, rising number of application users as well as developers across the globe, and immediate need for deploying and developing apps at a fast pace. There has been an increasing trend of Bring Your Own Device or BYOD and huge investments are being made by BaaS providers in order to fuel the popularity of this trend.
However, the factors hindering the growth of this market include rising competition within various mobile application, issues pertaining to security and performance, and selection of vendors.
Geographically, the global BaaS market is divided into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa (MEA). Presently, the North American market commands the largest share in the global BaaS market in terms of revenue. The European BaaS market is the second highest revenue generating market. However, according to the market research analysts, owing to the maturity of European BaaS market and continuous growth in Asia-Pacific region, the Asian market is expected to witness robust growth in coming years.
The bigger organizations associated with the BaaS include Microsoft (Windows Azure), Flurry, Apple (iOS cloud), Rackspace, Appcelerator, CloudMine, Parse (by Facebook), Exadel, Buddy Platform, Kii Corporation, Corona Labs, ScottyApp, Sencha, Xamarin, Geoloqi, mobDB, Proxomo Software, QuickBlox, Pivotal Software, Urban Airship, and Rival Edge. The other factors boosting the growth of this market include rising rate of adoption of mobile phones and smartphones, rising number of application users as well as developers across the globe, and immediate need for deploying and developing apps at a fast pace.