The Global Beer Market Size collected USD 711 Billion in 2022 and is set to achieve a market size of USD 1,222.8 Billion in 2032 growing at a CAGR of 5.1% from 2023 to 2032.
Production of beer has witnessed a significant surge over the past few years. The demand for beer is always at its peak given the fact that beer is the oldest consumed and brewed alcoholic beverage in the world. Beer is a yeast-fermented alcoholic beverage that is prepared from malt and flavored by adding hops. Beer is fairly popular in Neolithic Europe, with its initial Production dating back to as early as 2050 B.C. Beer is mainly made from yeast, hops, water, and malted barley. However, several natural additives or carbohydrate sources can also be included. Similarly, other fermented carbohydrates such as rice, maize, and wheat are also added for producing different flavors and styles.
Beer Market Report Statistics
Global Beer Market Dynamics
Beer Market Report Coverage
|Beer Market Size 2022||USD 711 Billion|
|Beer Market Forecast 2032||USD 1,222.8 Billion|
|Beer Market CAGR During 2023 - 2032||5.1%|
|Beer Market Analysis Period||2020 - 2032|
|Beer Market Base Year||2022|
|Beer Market Forecast Data||2023 - 2032|
|Segments Covered||By Type, By Category, By Packaging, By Production, And By Geography
|Regional Scope||North America, Europe, Asia Pacific, Latin America, and Middle East & Africa|
|Key Companies Profiled||Anheuser-Busch InBev, ASAHI BREWERIES, LTD., Beijing Yanjing Beer Group Corporation, Boston Beer Company, China Resources Breweries, Carlsberg A/S, Diageo Plc, Heineken N.V., Kirin Holdings Co. Ltd, and Molson Coors Beverage Company.
||Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Covid-19 Analysis, Regulation Analysis|
Beer Market Growth Factors
The emergence of a number of local breweries has led to the significant surge of the global beer market in the past few years. Health benefits offered by the consumption of beer is one of the major factors pushing the growth of this industry. Consumption of beer in controlled quantities aids in the reduction of cholesterol level in the human body, and prevents kidney stone. Rise in beer consuming population and social acceptance of beer is another key factor aiding the global beer market. Increasing disposable income of the consumers, especially those residing in the developing countries is another major factor fueling the demand for beer in these countries. Asia-Pacific is one of the lucrative regions for major beer manufacturers to target. Further, advent of several local breweries in the developing countries in Asia-Pacific such as India, China and Japan among others is pushing the demand for beer.
However, alternatives of beer such as whiskey, vodka, rum and wine are a majorly restraining the growth of beer industry. Consumption of these alternatives by consumers is almost at par with beer hence it is currently having a negative impact on this industry and is likely to maintain the same impact throughout the forecast period. Further, external substitutes consist of ready-to-drink (RTD) beverages. The growth of beer industry is also barred by non-drinking population who chooses RTD beverages such as dairy drinks, and energy drinks among others. Heavy taxation and regulatory issues are other major factors barring the growth of beer market at present. Adoption of strong marketing and promotional activities by major beer manufacturers is expected to ensure the smooth growth of beer market in the future, thus posing to be a suitable opportunity for the market growth.
Beer Market Segmentation
The worldwide beer market is categorized based on type, category, packaging, production, and geography.
Beer Market By Type
Lager accounted for the greatest market share in 2021 and is expected to continue to do so in the coming years, according to beer industry analysis. Lager is the most popular type of beer in the world, accounting for the majority of the global beer market. It is a beer that is fermented and conditioned at low temperatures with a specific yeast strain. Lager has a light color and a crisp, clean flavour that is easy to drink. Lager comes in a variety of styles, including pilsner, pale lager, and amber lager. The most common type of lager is pale lager, which is produced by many of the world's biggest beer brands. Pilsner is a pale lager that emerged in the Czech Republic and is known for its floral aroma and hoppy flavor. Amber lager, also known as Vienna lager, is a maltier and darker version of lager.
Beer Market By Category
The popular-priced segment tends to dominate the beer market in terms of market share. This is due to the fact that these beers are reasonably priced, widely available, and appeal to a wide range of consumers. However, as consumers become more interested in unique and high-quality beers, the premium and super premium segments have grown in popularity in recent years. Despite this expansion, the popular-priced segment continues to account for the majority of the beer market. Higher-priced beers in the premium segment are often marketed to consumers looking for higher-quality, more unique beers. Craft beers, imported beers, and other specialty beers may be included. Premium beers include Blue Moon, Samuel Adams, and Stella Artois.
Beer Market By Packaging
Packaging is an important consideration in the beer market, according to the beer market forecast, because it affects not only the appearance and branding of the product, but also the convenience and portability of the product for consumers. Glass bottles, plastic bottles, cans, and kegs are the four most common types of beer packaging. Cans are nowadays the most prevalent choice among consumers among these four packaging types. Glass and plastic bottles are also popular, especially for premium and craft beers. These packaging styles are frequently associated with more expensive or artisanal products, and they have a more traditional and premium appearance.
Beer Market By Production
According to the beer market forecast, while macrobreweries still account for the largest share of the beer market, there has been significant growth in the microbrewery and craft brewery segments in recent years. These smaller-scale breweries have gained market share by providing unique and high-quality products that attract to a growing segment of consumers who want to try new and different beers. Furthermore, the trend toward locally and artisanally produced goods has fueled growth in the microbrewery and craft brewery segments. Overall, the microbrewery and craft brewery segments have increased their market share in the beer market in recent years.
Beer Market Regional Outlook
The Middle East & Africa
Beer Market Regional Analysis
Europe is the market leader due to the high consumption of beer and high purchasing power of the consumers. However, the Northern and Western regions in Europe are considered to be matured markets, thereby impeding the growth of this market. The growth rate of beer is majorly attributed to Eastern Europe, with countries being, Russia and Ukraine among others. The Asia-Pacific beer market is analyzed to witness a rapid growth owing to the widening customer base for beer and rising purchasing power of the consumers and transition in the lifestyle of young population. Major contributing countries in Asia-Pacific are India and China.
Beer Market Players
Some of the leading Beer companies include Anheuser-Busch InBev, ASAHI BREWERIES, LTD., Beijing Yanjing Beer Group Corporation, Boston Beer Company, China Resources Breweries, Carlsberg A/S, Diageo Plc, Heineken N.V., Kirin Holdings Co. Ltd, and Molson Coors Beverage Company.
The market size of beer was USD 711 Billion in 2022.
The CAGR of beer market is 5.1% during the analysis period of 2023 to 2032.
The key players operating in the global market are Anheuser-Busch InBev, ASAHI BREWERIES, LTD., Beijing Yanjing Beer Group Corporation, Boston Beer Company, China Resources Breweries, Carlsberg A/S, Diageo Plc, Heineken N.V., Kirin Holdings Co. Ltd, and Molson Coors Beverage Company.
Europe held the dominating position in beer market during the analysis period of 2023 to 2032.
Asia-Pacific region exhibited fastest growing CAGR for beer market during the analysis period of 2023 to 2032.
The current trends and dynamics in the beer industry include changing consumer preferences, increasing disposable income, and innovative marketing strategies.
The larger type held the maximum share of the beer market.