A huge outdoor advertising board or structure usually installed in areas with heavy traffic such as highways or busy roads is called a billboard. A billboard presents vast advertising opportunities to passing pedestrians and drivers. Billboards are significantly visible in the above designated areas and shows wide and large visuals with seemingly appealing and witty slogans. Such advertisements are formulated to catch an individual’s attention swiftly to create a remarkable and memorable impression on the reader’s mind. Billboards carrying advertisements generally consist of lesser and precise content, with large prints and humorous and arresting font in an eye catchy color which can be easily read by passers or individuals driving at relatively higher speeds. Outdoor advertising, also known as out of home advertising, is a type of advertising which reaches the target audience and consumers who are outside on streets and public places. Outdoor advertising focuses on marketing to those consumers who are in transit, on the go, or waiting in queues at the doctor or any other commercial locations such as a retail stores. Various outdoor advertising options are available in the market. Most common mode of outdoor advertising is street furniture which comprises news racks, bus shelters, telephone booths and mall kiosk advertising.
Outdoor advertising using street furniture is majorly witnessed in urban areas with developed street furniture formats. In addition, street furniture outdoor advertising furnishes sincere benefits to distinct communities since maintaining and building these shelters is relatively less expensive and less tedious. Other outdoor advertising options include transit advertising which is typically a form of advertisement employed on any movable objects including subway advertising, buses, food trucks, truckside and taxis. It also involves electronic and fixed static advertising in bus and train stations. Also, airport advertising helps in targeting travelling audience. Airport advertising is generally adopted by municipalities since it furnishes huge revenues to port and city authorities. Increasingly automated and networked outdoor advertising infrastructure facilitates systematic and programmatic advertising and also helps in providing personalization of ads and dynamically manages and automates the inventory.
Some of the major factors fueling the growth of global billboard and outdoor advertising market include increasing number of digital outdoor advertising, rapid urbanization as well as significant development of the global economy. Moreover, other additional aspects such as improved audience, commuting trends and low cost advertising medium are some of the important factors expected to accelerate the global outdoor advertising market. However, several regulatory standards employed by governments across the globe for advertising at particular locations/spaces is a key factor hampering the growth of the global billboard and outdoor advertising market. Furthermore, digital billboards are not widely accepted due to high costs and huge maintenance and is anticipated to hinder the growth of overall market.
The global billboard and outdoor advertising market can be segmented on the basis of type, application and geography. On the basis of type, the global billboard and outdoor advertising market can be segmented into painted billboards, digital billboards, multi-purpose billboards, mobile billboards and others. On the basis of application, the global billboard and outdoor advertising market can be segmented into highways, railway stations, buildings, automobiles and others. By geography, the global billboard and outdoor advertising market can be segmented into North America, Latin America, Europe, Middle East & Africa (MEA) and Asia-Pacific.
Key players in the global billboard and outdoor advertising market are focusing on market strategies such as expansion in developing regions, innovation in billboard installation techniques, etc. Some of the major players operating in the global billboard and outdoor advertising market are Capitol Outdoor LLC, Formetco Incorporated, Watchfire Signs, Advertising Association of America Inc., Daktronics Dr., Sony Corporation and LG Electronics among others.
Market by Type
· Painted billboards
· Digital billboards
· Multi-purpose billboards
· Mobile billboards
Market by Application
· Railway stations
Market by Geography
· North America
o Rest of Europe
o Rest of Asia-Pacific
· Latin America
o Rest of Latin America
· Middle East and Africa (MEA)
o South Africa
o Saudi Arabia
o Rest of MEA
Introduction The global Data Center Power market was valued at $7.25 billion in 2018 and is anticipated to grow at a CAGR of 7.3% during the forecast period. Significant amount of power is required by data centers for management, optimization and monitoring of data.Modern data centers use smart UPS systems, and intelligent power distribution systems to efficiently
Introduction The global Process Spectroscopy market size is anticipated to around USD 28.7 billion by 2026, this market is anticipated to grow with 8.5% CAGR during the forecast time period. Market Dynamics Increasing acceptance of spectroscopic methods in the pharmaceutical
Introduction Global unified telephony & collaboration (UCC)market’s revenue is examined and is expected to worth around USD 60.5 billion by the end of 2026. The market is anticipated to develop with a CAGR of 8.3% during thecoming years 2018 to 2026. Market Dynamics
Introduction Global point of sale (POS) market’s revenue is examined and is expected to worth around USD 107.5 billion by the end of 2026. The market is anticipated to develop with a CAGR of 8.0% during thecoming years 2018 to 2026. Market Dynamics Expanded needs in adv
Introduction Wide area network (WAN) covers up huge geographical part as compared with the local area network (LAN). Public network including a telephone system is used for connectivity by WAN. Software defined WAN offers various options to organizations in order to build up their network. In the network hardware devices are controlled with the help of software-defined wide area network. SDWAN helps to exe
Introduction Mobile data protection solutions (MDP) offers information protection rules by managing encryption of the data on the main storage system in different information storage platforms, including hard drives, removable media used in coalition with workstations and smartphones. The mobile data protection solutions and services market is projected to gain thrust due to various benefits. Users can fir