Bottled Water Market Size - Global Industry, Share, Analysis, Trends and Forecast 2024 - 2032

Bottled Water Market Highlights

• Global bottled water market revenue is poised to garner USD 520.6 billion by 2032 with a CAGR of 6.1% from 2024 to 2032
• Asia-Pacific bottled water market value occupied around USD 134.4 billion in 2023
• North America bottled water market growth will record a CAGR of more than 6.5% from 2024 to 2032
• Among packaging type, the PET bottles sub-segment generated more than USD 244.4 billion revenue in 2023
• Based on distribution channel, the supermarkets/hypermarkets sub-segment generated notable bottled water market share in 2023
• Leveraging online platforms for broader market reach and direct sales is a popular bottled water market trend that fuels the industry demand 

The global bottled water market is expanding rapidly, driven by rising consumer health and wellness awareness, as well as a preference for convenient, safe, and portable drinking water solutions. The market is diverse, with a variety of goods available, including still, sparkling, and flavored waters, to meet the needs and interests of different consumers. Major industry participants prioritize sustainability, launching measures such as eco-friendly packaging and water procurement. Demand in emerging economies is increasing as disposable incomes rise and urbanization accelerates. Furthermore, the industry is driven by trends such as premiumization, in which customers want high-quality, natural mineral waters. The industry is competitive, with competitors using innovation, branding, and distribution networks to maintain and increase market share.

Global Bottled Water Market Dynamics

Market Drivers

• Increasing awareness of health benefits drives demand for bottled water
• Rapid urbanization boosts demand for convenient and portable water solutions
• Rising consumer preference for premium, mineral-rich bottled water
• Eco-friendly packaging initiatives attract environmentally conscious consumers

Market Restraints

• Growing criticism over plastic waste impacts market growth
• Premium bottled water prices can limit consumer access
• Stringent regulations on water sourcing and packaging

Market Opportunities

• Innovations in biodegradable or recyclable packaging
• Expanding into rapidly developing regions with rising incomes
• Introduction of new flavors and functional water products

Bottled Water Market Report Coverage

Bottled Water Market Insights

The bottled water market is predicted to develop substantially faster than carbonated beverages due to the perceived health benefits and added nutrients provided by bottled water. Rising per capita income and increased urbanization are expected to drive demand during the bottled water market forecast period. As customers become more health-conscious, they are moving away from sugary, carbonated drinks and toward healthier alternatives such as bottled water. However, the higher cost of bottled water compared to other beverages may stymie market expansion, especially in price-sensitive countries. Despite this, rising awareness of the health benefits of bottled water, combined with a growing inclination for an active and healthy lifestyle, is expected to play a significant role in driving market growth. Consumers are looking for items that not only provide hydration but also support their overall wellness goals.

Companies are responded to this trend by introducing premium bottled water products, which meet the desire for healthier beverages. For example, PepsiCo Inc. has produced high-end bottled water to attract health-conscious customers and differentiate its offers in a competitive industry. These premium products frequently include additional characteristics, such as increased mineral content or ecological packaging, which appeals to a more discerning buyer. Furthermore, the market is benefiting from innovative packaging options that prioritize sustainability while addressing environmental concerns about plastic waste. As the trend toward health and wellness grows, the bottled water market is well-positioned to capitalize on these trends by providing solutions that fit the changing needs of modern consumers.

Bottled Water Market Segmentation

The worldwide market for bottled water is split based on product, packaging type distribution channel, and geography.

Bottled Water Products

• Still
• Carbonated
• Sparkling Water
• Functional Water
• Flavored
• Mineral

According to bottled water industry analysis, the still water segment has the greatest proportion of the market. This dominance stems from its extensive availability, price, and customer perception as the most natural and pure type of bottled water. Still water is popular with a wide range of people because of its simplicity and lack of added carbonation or flavors, making it an adaptable option for everyday hydration. Furthermore, it is frequently advised for health-conscious people and those looking for hydration without chemicals. Its popularity is bolstered by excellent distribution networks and substantial marketing efforts by prominent brands, ensuring accessible in both urban and rural settings. This broad appeal ensures that still water remains the market's top segment.

Bottled Water Packaging Types

• PET Bottles
• Metal Cans
• Others

PET bottles dominate the bottled water market because of their great customer acceptability and practical benefits. PET (Polyethylene Terephthalate) bottles are lightweight, shatter-resistant, and inexpensive, making them the favored material for both makers and consumers. Their durability and portability contribute to their widespread use, particularly in areas with high demand for portable water solutions. Furthermore, PET bottles are largely recyclable, which aligns with customers' growing environmental awareness. The versatility of bottle style and size enables businesses to appeal to a wide range of consumer preferences, reinforcing PET bottles' market leadership. This sector is the most popular bottled water packaging option due to its simplicity and versatility.

Bottled Water Distribution Channels

• Supermarkets/Hypermarkets
• Convenience Stores
• Direct Sales
• On-Trade
• Others

Supermarkets and hypermarkets account for the majority of the bottled water market due to their broad reach and convenience for customers. These retail locations attract a wide range of customers by offering a diverse assortment of bottled water brands, sizes, and varieties, making it simple for them to discover exactly what they need. The ability to evaluate different brands side by side, combined with frequent promotions and discounts, increases the appeal of buying bottled water in these stores. Furthermore, supermarkets and hypermarkets are intentionally placed in high-traffic locations to provide optimum exposure and accessibility. Their large-scale operations and effective product placement contribute greatly to their supremacy in the bottled water distribution market.

Bottled Water Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of LATAM

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)

Bottled Water Market Regional Analysis

The Asia-Pacific market is foreseen to observe a higher CAGR of over the coming years because of rising customer inclination for more advantageous beverages as opposed to sugary beverages. Additionally, increment in per capita pay in the area is likewise expected to positively affect showcase development. The North America advertises saw an offer of about 24% in 2023 and is assessed to observe a noteworthy development in the coming years. Expanding interest for clean water combined with rising awareness about more advantageous way of life is required to fuel the interest for the item over the anticipated course of events.

Bottled Water Market Players

Some of the top bottled water companies offered in our report includes FIJI Water Company LLC, The Coca-Cola Company, Gerolsteiner Brunnen GmbH & Co. KG, DANONE, VOSS WATER, PepsiCo, Nongfu Spring, Primo Water Corporation, Nestlé, Keurig Dr Pepper Inc., and National Beverage Corp.