According to Acumen Research and Consulting, the global digestive health products market is expected to grow at significant CAGR of around 7.5 % throughout the forecast period and reach around US$ 53.2 billion by 2026.
Digestive health products are a range of products designed to enhance the functioning of the digestive tract. Different elements of the digestive tract need significant maintenance due to the sensitivity and its importance in overall health. Digestive health products are primarily designed to keep healthy acid levels in the stomach within its optimum levels and to boost healthy intestinal bacteria which play a critical role in the absorption and digestion of all food nutrients.
The report provides analysis of global digestive health products market for the period 2015-2026, wherein 2019 to 2026 is the forecast period and 2018 is considered as the base year.
Increased demand for nutritional and food supplements are the key drivers of the market. Increasing awareness of positive effects of probiotics will also increase the demand for digestive health products, thus supporting market growth. Benefits such as intestinal flora is known to be controlled by yogurt and other probiotics, cardiovascular diseases (CVD) are said to be cured in products rich in omega-3 and other fatty acids, and carotenoids like beta-carotene claim to have anti-carcinogenic properties to help prevent diseases associated with oxidative damage like cancer. This will additionally support the market growth.
In addition, a significant increase in food expenditure is fueling market growth in the emerging economies. Lack of awareness regarding the benefits of digestive health products and probiotics products in the developing regions will limit the growth of global digestive products market. Digestive health products help combat bad bacteria and enhance immunity through the improvement of intestinal health. Probiotic yogurts are among the few commonly used digestive healthy products. Increased awareness of its health benefits drives market growth, as consumers are willing to pay extra for better health.In emerging regions such as China, Russia, Brazil and India, healthcare expenditures are growing significantly due to large number patient pool. With rising population, disposable income and increased awareness of the efficacy of the probiotics for the immune system, are anticipated to fuel the market growth in near future.
Due to the rising demand from consumers, the probiotic ingredient emerged as the largest raw material segment. The segment will be further driven by advances in production technology and higher R&D expenditure from major companies. Furthermore, awareness of the health benefits offered by these products, such as an improved immune system, will fuel the growth of the market in future years.
Due to the increased demand for digestive enzyme supplements that replace degraded enzymes within the body, the segment is projected to grow rapidly over the forecast period. Multiple functionalities of dietary enzymes coupled with growing demand for crop based enzymes will increase the market during the forecast years. In diary sectors, for products such as yogurt, ice-creams, etc. food enzymes are mainly used. However, the growth of the segment is limited as the safety regulations are not consistent.
Rising demand for foods such as yogurt, milk, among others have led the, dairy products market. In addition the demand has been stimulated by unhealthy food habits, sedentary lifestyle and by an increased consumer awareness of nutritional dairy products. Supplements was the second largest segment in 2018 and is expected to grow rapidly during the prediction period. Increasing importance of active lifestyles, positive prospects for nutrition and health have a crucial role in promoting the use of supplements.
Non-Alcoholic beverages hold the significant share in the global market and are anticipated to rise at a considerable rate during the forecast phase owing to factors such as; drinks without alcohol are increasing in popularity because they offer no harmful effects alcohol. They serve for their alcoholic counterparts as a healthy replacement. The positive effects of non-alcoholic beer during breastfeeding are well known. It also helps to alleviate anxiety and leads to better sleep. It has a good stress relief and has shown signs of cancer control, which is also beneficial for cardiac health.
The demand in North America has been stimulated by an increase in awareness of digestive health products. In addition, the government has provided a number of opportunities for growth in the region to promote the development and technological advances such as there are favourable policies in the U.S. regarding the usages of health products to ensure the wellbeing of their citizens . North American markets have been boosted by factors such as technological advances, the swift delivery of products and abundance of health specialties. Due to high demand for specific, flavored and cheap food products, bakery and dairy products are expected to remain the dominant segments on the US market.
As a major participant to introduce their brands to untapped economies in Southeast Asian countries, the Asia-Pacific regional market is anticipated to increase in terms of product demand. Greater population base in these economies, China and India are one of the largest markets in the Asia-Pacific market. Increased awareness of the health benefits of these products will also stimulate growth in the region during the forecast period.
The top three reasons for the growth are the aging population, increasing health awareness and higher disposable income. The strong growth of the digestive health products market in Latin America is expected to continue. In Latin America, vitamins are the major dietary supplement products; however, prebiotics, and probiotic products are growing quickly as well. In Mexico, people use vitamin and mineral supplements for general health. Women use specialty supplements at significantly higher rates than men. All these factors help Latin America to rise at a considerable pace during the forecasting period.
The market research study on “Digestive Health Products Market - Global Industry Analysis, Market Size, Opportunities and Forecast, 2019 - 2026” offers a detailed insights on the global Digestive Health Products market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report provides insights on global Digestive Health Products market, its ingredient, product, and major geographic regions. The report covers basic development policies and layouts of technology development processes. Secondly, the report covers global Digestive Health Products market size and volume, and segment markets by ingredient, product, and geography along with the information on companies operating in the market. The Digestive Health Products market analysis is provided for major regional markets including North America, Europe, Asia-Pacific, Latin America, Middle East and Africa. For each region, the market size and volume for different segments has been covered under the scope of report.
Key Players and Strategies
Companies in North America and Europe have a strong distribution and office network. For companies in these regions, the presence of strict regulatory policies is a key market feature. Market leaders' operations are integrated across the value chain. Enterprises use partnership strategies with providers or distributors. Leader companies profiled in this report are Nestle SA, Arla Foods Inc., Yakult Honsha Co. Ltd., E. I. DuPont Nemours and Company, Hansen Holding, Danone SA, Cargill Inc., PepsiCo Inc., and General Mills.
The global Digestive Health Products market is segmented as below:
Market By Ingredient
Market By Application
Market By Geography