Fabric Softener Market Analysis - Global Industry Size, Share, Trends and Forecast, 2018 - 2026

Chemicals and Materials | Delivery Format: PDF | Status: Forthcoming | Report ID: ARC604


Fabric softeners are cationic surfactants that help keep the fabric soft and eliminate static cling by forming an electrically conductive chemical layer, thus increasing the longevity of the fabric. The market for fabric softener has witnessed significant growth due to rising demand from various applications such as fragrant and natural care products along with the rising popularity of longer lasting softeners.

Market Dynamics

The increasing use of fabric conditioners that have the ability to enhance the life span of fabric in terms of softening of fabrics, increase endurance ability of clothes against stains, reducing the formation of wrinkles, and preventing musty odor of clothes; along with the high growth in end use industries is driving the market for fabric softeners, globally. Increase in lucrative opportunities from the under penetrated and untapped market, increase in disposable income, and growth in demand for technically advanced and sustainable fabric softeners are expected to change the dynamics of the market in near future. The major challenges faced by market players include stringent government regulations, exposure to health and environmental hazards owing to the overuse of fabric softeners such as liquid fabric softeners and dryer sheets among others.

Market Classification and Overview

The fabric softener market is bifurcated on the basis of type, application, end-use industry, and geography. The different types of fabric softener include liquid fabric softener and fabric softener sheets among others. Liquid fabric softener is the largest and fastest growing type as it caters to majority of applications. It is more popularly used type of fabric softener as it is efficient to provide easy wash while ensuring that the softness of cloth is maintained. Based on application, the market is segmented into laundry services, household cleaning, hospitality and others. Laundry services accounts for the major value of global consumption of fabric softener and led the global fabric softener market followed by household cleaning and hospitality segments. Its growth is driven by increasing demand from end-use industries. On the basis of end-use industries, the market is segmented into healthcare, residential, aviation, automotive, commercial and others. The residential segment accounted for the largest market for fabric softeners globally followed by healthcare and commercial. The increasing demand for liquid fabric softeners among the households drives the growth of fabric softeners in residential end-use segment.

Regional Overview

The market for fabric softener is segmented into regions such as North America, Europe, Asia-Pacific, Latin America, and Middle-East and Africa (MEA). North America was the major contributors to the growth of fabric softener market in 2016. Asia-Pacific was the second biggest market followed by Europe. The market for fabric softener in Asia-Pacific is further projected to witness highest growth in coming years owing to the increase in health awareness, rise in disposable income and high demand of eco-friendly fabric softeners among the consumers in the region. The North American market for fabric softener is likely to grow at a significant rate owing to the increase in demand from laundry services and hospitality application markets.

Report Coverage


Fabric Softener Market

Analysis Period

2015 – 2026

Historic Data

2015 – 2016

Base Year


Forecast Data

2018 – 2026

Market Stratification

Type, Application, End-Use Industry, Geography

Regional Scope

North America, Europe, Asia-Pacific, Latin America, Middle East and Africa (MEA)

Report Coverage

Market Trends, Drivers, Restraints, Porter's Five Forces Analysis, Competitive Analysis,

Player Profiling, Value Chain Analysis

Market Participants

Unilever, Procter & Gamble, Sun Products, Colgate-Palmolive Co., Church & Dwight Co. Inc., Henkel AG & Co. KGaA, KAO, Blue Moon, Pigeon, Mitsui, and Werner & Mertzs are the key players in the fabric softener market. These players involved have adopted the strategies including mergers and acquisitions with local as well as established players.

Market Segmentation

Market By Type

·         Liquid Fabric Softener

·         Fabric Softener Sheets

·         Others

Market By Application

·         Laundry Services

·         Household Cleaning

·         Hospitality

·         Others

Market By End-Use Industry

·         Healthcare

·         Residential

·         Aviation

·         Automotive

·         Commercial

·         Others

Market By Geography

·         North America

o   US

o   Canada

o   Mexico

·         Europe

o   UK

o   Germany

o   France

o   Rest of Europe

·         Asia-Pacific

o   China

o   Japan

o   India

o   Australia

o   Rest of Asia-Pacific

·         Latin America

o   Brazil

o   Rest of Latin America

·         Middle East and Africa (MEA)

o   South Africa

o   Saudi Arabia

o   Rest of MEA

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