Flavored Veterinary Medication Market (By Types - Meat Flavored, Fish Flavored, Cheese Flavored, Chocolate Flavored, Market By Application - Cats, Dogs, Birds, Small Animal Reptiles, Horses) - Global Industry Size, Share, Trends, and Forecast, 2018 - 2026

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Flavored veterinary medications are the medicines which are available in different flavors for the diagnosis, treatment and prevention of diseases in animals or birds. Sometimes, due the bad taste of medicine pets does not take medication properly to overcome this flavored medication has introduced which mask the smell of the medicines and make them consumable. According to the American Pet Products Association, in 2017, the total expenditure in the pet medication industry expected to be $69.36 billion.

Market Dynamics

Technological advancement & innovation, increasing demand of flavored medication by pet owners, increasing pet health awareness, are the major driving factor for the global flavored veterinary medication market. Additional, various benefits of the flavored veterinary medication has supported the market growth.  Increasing adoption of the pets and increasing government support for the veterinary sector, and low cost of the medicines among others has supported the growth of global flavored veterinary medication market.

 However, factor such as loss of appetite, allergic reaction is the barrier for the flavored veterinary medication market.

Market Classification and Overview

The global flavored veterinary medication market is segmented by type, application.

On the basis of the types, the flavored veterinary medication market is segmented into meat flavored (beef, chicken), fish flavored (tuna), cheese flavored, chocolate flavored, and others (tutti-frutti and butterscotch)

On the basis of the application, the flavored veterinary medication market is Cats, dogs, birds, small animal reptiles, Horses, and others

Regional Overview

Geographically, the global flavored veterinary medication market is segmented into North America, Europe, Asia Pacific, and the Latin America and the Middle East & Africa (LAMEA).

North America dominates the global flavored veterinary medication market. In U.S. most of the families are keeping pets and treating them as members of the family which in turns supported the growth of the market. Additionally, according to the American Pet Products Association expected expenditure in the U.S. veterinary medication industry to be $69.36 billion in 2017. Increasing government support, increasing spending power of the people and development in the veterinary medicines has supported the growth of the market of North America.

Europe and Asia Pacific market are expected to expand at a constant pace during the forecast period. Rising initiatives towards animal healthcare and increasing adoption of medicated feed additives for livestock companions are some of the factors prompting the demand for veterinary drug in near future. Due to the livestock companion diseases are increasing burden which leads to an increase in animal healthcare expenditure, ultimate driven the market growth.

Latin America and the Middle East & Africa holds the least share of the market owing to the poor healthcare infrastructure, limited availability of funds, and low healthcare spending, especially in African countries. However, in the near future, the region is expecting a sound growth in this region.

Report Coverage


Flavored Veterinary Medication Market

Analysis Period

2015 – 2026

Historic Data

2015 – 2016

Base Year


Forecast Data

2018 – 2026

Market Stratification

 Type, Application, Geography

Regional Scope

North America, Europe, Asia-Pacific, Latin America, Middle East and Africa (MEA)

Report Coverage

Market Trends, Drivers, Restraints, Porter's Five Forces Analysis, Competitive Analysis,

Player Profiling, Value Chain Analysis

Market Participants

Some of the key players in the global market are

  • Elanco Animal Health
  • Pet Flavors
  • Zoetis
  • Elanco
  • Novartis
  • Merck Animal Health
  • Merial
  • Virbac
  • Ceva
  • Vetoquinol
  • Wedgewood Pharmacy
  • Lee Silsby Compounding Pharmacy

Market Segmentation

Market By Types

  • Meat Flavored (Beef, Chicken)
  • Fish Flavored (Tuna)
  • Cheese Flavored
  • Chocolate Flavored
  • Others (Tutti-Frutti And Butterscotch)

Market By End Users

  • Cats
  • Dogs
  • Birds
  • Small Animal Reptiles
  •  Horses
  • Others

Market By Geography

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East and Africa (MEA)
    • South Africa
    • Saudi Arabia
    • Rest of MEA

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