Generator Sales Market Analysis - Global Industry Size, Share, Trends and Forecast, 2014 - 2024

Category : Energy and Power | Delivery Format : PDF | Status: Forthcoming | Report ID : ARC436


The global demand for reliable and uninterrupted power supply has witnessed a significant increase in the coming years which in turn has resulted in increase in the sales of generators. Both diesel and gasoline generators are becoming ubiquitous in the modern society. Using generators, even the most efficient power grids can be affected wherein generators step in to provide power and electricity. Generators are thus considered as the best robust mediums to provide power backup in data centers, industrial buildings, construction sites, hospitals and remotely located cabins and buildings. Generators also provide power backup in emergency conditions. Among the several end user industries, industrial sector is anticipated to account for the fast paced growth over the forecast period. Rising demand for uninterrupted supply of power is expected to fuel the installation of generators across various industries.

Market Dynamics

Power outages and voltage drops adversely affects the functioning and operations of industrial processes and also lead to malfunction of equipment due to which the industries demand generators providing discrete power ratings to support particular machines. Generators are considered as the most efficient, reliable and cost effective source for power backup and emergency. Power generators are relatively easy to operate and set up and can be used in almost all types of applications including oil & gas, residential, telecom, hospitals and others. One of the leading technologies available for emergency power backups is solar panels. Solar panels deploy high installation cost and large spaces as compared to power generators, though have low operating costs. This technology is relatively more environment friendly as compared to power and gas generators and has longer life span than diesel generators. Moreover, solar energy is continuously evolving and thus cannot replace power generators completely.

Authorities in the US have employed emission norms for diesel and gas generators which is a key factor anticipated to pose a positive effect on the global generator sales market. Generators manufactured with norms followed under the latest environmental standards ensure reductions in the greenhouse gases emissions. These policies are anticipated to aid the global generator sales market to grow over the foreseeable years. Government authorities across the globe are planning to invest huge amount of money in datacenters, industrial facilities, power generation, real estate and telecom. The demand for efficient power supply is expected to increase consequently over the forecast period. This aforementioned demand for efficient sources of power is anticipated to propel the global generator sales market during the forecast period. Apart from rising demand for generators from industries, the global generator sales market is expected to gain impetus owing to rapid industrialization especially in developing economies including India, Brazil, China and Mexico.

Market Classification

The global generator sales market can be segmented on the basis of type, power rating, end user, application and region. On the basis of type, the global generator sales market can be segmented into diesel generator and gas generator. On the basis of power rating, the global generator sales market can be segmented into below 100 kVA, 100-350 kVA, 350-1000 kVA and above 1000 kVA. On the basis of end user, the global generator sales market can be segmented into residential, commercial and industrial. On the basis of application, the global generator sales market can be segmented into continuous power, standby and peak shaving. On the basis of geography, the global generator sales market can be segmented into North America, Latin America, Europe, Middle East & Africa (MEA) and Asia-Pacific.

Report Coverage


Global Generator Sales Market

Analysis Period

2014 – 2024

Historic Data

2014 – 2015

Base Year


Forecast Data

2017 – 2024

Market Stratification

Type, Power Rating, End User, Application, Geography

Regional Scope

North America, Europe, Asia-Pacific, Latin America, Middle East and Africa (MEA)

Report Coverage

Market Trends, Drivers, Restraints, Porter's Five Forces Analysis, Competitive Analysis,

Player Profiling, Value Chain Analysis


Market Participants

The key players operating in the global generator sales market are focusing on key market strategies such as mergers and acquisitions, product launch, operational expansions etc. Some of the key players profiled in this report include Himoinsa S.L., MTU Onsite Energy and Caterpillar Inc. among others.

Market Segmentation

Market By Type

·         Diesel generator

·         Gas generator

Market By Power Rating

·         Below 100 kVA

·         100-350 kVA

·         351-1000 kVA

·         Above 1000 kVA

Market By End User

·         Residential

·         Commercial

·         Industrial

Market By Application

·         Continuous power

·         Standby

·         Peak shaving

Market By Geography

·         North America

o   US

o   Canada

o   Mexico

·         Europe

o   UK

o   Germany

o   France

o   Rest of Europe

·         Asia-Pacific

o   China

o   Japan

o   India

o   Australia

o   Rest of Asia-Pacific

·         Latin America

o    Brazil

o   Chile

o   Rest of Latin America

·         Middle East and Africa (MEA)

o   South Africa

o   Saudi Arabia

o   Rest of MEA

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