Glamping Market (By Accommodation Type: Cabins and Pods, Tents, Yurts, Tree houses, Others; By Age Group: 18 - 32 years, 33 - 50 years, 51 - 65 years, Above 65 years) - Global Industry Analysis, Market Size, Opportunities and Forecast 2020 - 2027

The global glamping market is expected to grow at a CAGR of around 10.6% from 2020 to 2027 and expected to reach the market value of around US$ 5,623.6 Mn by 2027.

Glamping is a step up from traditional tent camping and typically entails staying in small, self-contained accommodations with a focus on creature comforts such as full-sized beds and cooking facilities. Glamping is typically done on specific sites or in specific locations, with the goal of reconnecting with nature. The various types of glamping available are largely related to the type of lodging. Because of its campaigning origins, traditional glamping is frequently associated with yurts and safari tents. Glamping is a relatively new arrival in the UK, filling a need for a camping experience with a hotel feel. It was originally called luxury campaigning, but it quickly changed to glamping. The concept is the same whether it is referred to as "posh camping" or "comfortable camping." UK Glamping quickly grew in popularity as more types of accommodation and vacation spots sprouted up all over the country.

Market Drivers

The emergence of social media platforms for advertising; major players in the global market use such platforms to promote their services. These are tailored packages that cater to the needs of the consumer. This is one of the most important factors influencing the global glamping market's growth. Furthermore, according to a recent Arizton report, the glamping industry is expected to generate approximately US$ 1 billion in revenue over the next few years due to exponential growth in an outdoor travel niche. Furthermore, the Glamping Show in the United Kingdom, one of the first industry conferences, attracts over 2,400 visitors each year and features over 100 exhibitors.  The American Glamping Association (AGA) was founded in 2018, along with the Glamping Summit USA, which drew 400 participants and 40 exhibitors in its second year.

Sustainability and green practices in glamping will have 100% gains in the global market

The glamping movement promotes environmental awareness on a global scale. It provides a one-of-a-kind opportunity for glamping site owners to identify sustainable suppliers and educate tourists in an effort to reduce, reuse, and repurpose waste. Businesses at the forefront of the sustainability movement are going above and beyond to have an ecological impact while also incorporating ethical accountability into the company culture. Ecotourism, also known as green tourism or ethical tourism, has grown at an alarming rate in recent years. In glamping, ecotourism can take many forms, including the installation of solar panels, recycling, reusing materials or containers, water conservation, and much more.

COVID-19 impact on Glamping market

The impact of Covid-19 on many traditional accommodation brands, such as hotels and restaurants, whereas camping and glamping products have seen explosive demand due to their ability to provide socially distant, sanitary, and hidden escapes from the city. According to a report published by The PKF hotel experts group, when the Trump administration announced a travel ban to Europe, Getaway saw a 400 percent increase in bookings, and many outposts were nearly sold out throughout the summer. Bookings for Collective Retreats increased by nearly 10% in 2020 compared to 2019.  According to Kampgrounds of America (KOA), 20% of their visitors are first-time campers, with many of them opting to ease into the outdoors world by renting cabins or RVs. When compared to the previous five-year running average, Wyoming State Parks saw a 160 percent increase from April to May 2020So far in 2020, Pennsylvania State Parks have received over one million more visitors than in all of 2019. Since April, RV Share, a motor home rental website, has reported a 1,600% increase in bookings. According to Tourism Economics, adventure travel is expected to recover quickly based on summer 2020 demand, while overall U.S. travel market spending is expected to recover to 2019 levels in 2024.

Segmental Analysis

The global glamping market is segmented as accommodation type and age group. Based on the accommodation type, the market is segmented as cabins and pods, tents, yurts, tree houses, and others. Further by age group, the market is segmented as 18 - 32 years, 33 - 50 years, 51 - 65 years, and above 65 years.

Cabins and pods are expected to dominate the overall glamping market by capturing a significant market share during the forecast period. The increasing importance of traveling as part of an immersive experience without sacrificing luxury has influenced campers, contributing to segmental growth. Tents are expected to grow at a rapid CAGR during the forecast period. Tent accommodation is expected to be the second-largest segment in the overall glamping market. Tents, which represent the traditional style of camping, provide exceptional views due to their large windows and various amenities. For example, LuxeTenten, the European Glamping Company, acquired Glamping Lodges, one of the largest producers of safari tents in the Netherlands, in September 2019. By age group, the 18-32 year old age group is expected to dominate the global glamping market in the coming years. One of the major factors contributing to the growth of the global glamping market is the rising trend of camping among the aforementioned age group.

Regional Stance

Europe is expected to dominate the global glamping market, with a significant market share during the forecast period. This is due to the holidaymakers in Europe who are attempting to give glamping a completely new face by providing the experience of a hotel among nature. After the United States, France is one of the prominent European countries that promote glamping for its people, with over 8,000 campsites spread across the country. North America, on the other hand, is expected to grow at the fastest rate during the forecast period, with a CAGR of notified. Willingness to travel to less popular destinations to avoid overcrowding is one of the major factors that contribute to the growth of the regional market, which in turn contributes to the growth of the global glamping market.

Competitive Analysis

Prominent players involved in glamping market are The Last Best Beef LLC, Under Canvas, Collective Retreats, Tentrr, Eco Retreats, Baillie Lodges, Nightfall Camp Pty Ltd., Tanja Lagoon Camp, Wildman Wilderness Lodge, Paper Bark Camp, PurePods, Getaway House, Inc., Hoshino Resorts Inc., AfriCamps Boutique Camping, In2thewild Tiny Holidays, and among others

Market Segmentation

Market By Accommodation Type

Cabins and Pods
Tents
Yurts
Tree houses
Others

Market By Age Group

18 - 32 years
33 - 50 years
51 - 65 years
Above 65 years

Market By Geography

North America
•    U.S.
•    Canada

Europe
•    U.K.
•    Germany
•    France
•    Spain
•    Rest of Europe

Asia-Pacific
•    China
•    Japan
•    India
•    Australia
•    South Korea
•    Rest of Asia-Pacific

Latin America
•    Brazil 
•    Mexico
•    Rest of Latin America

Middle East & Africa
•    GCC
•    South Africa
•    Rest of Middle East & Africa