Packaging is considered as one of the important marketing tool to attract new customers and to retain the hold on existing customers. In case of consumers, packaging refers to convenience, comfort and safety. On the other hand, for manufacturers, packaging depicts survival and profit. Currently, various toxic materials that are used in packaging are contributing to different environmental problems such as land fill, air pollution and water pollution. Green packaging, alternatively known as sustainable packaging is a new alternative to various environmental issues in respect of packaging and is considered as an eco-friendly method of packaging. Different companies across the globe are inclining towards the use of green packaging in order to contribute their part in social responsibilities by reducing the carbon footprints in the environment.
Market Classification and Overview
In order to provide comprehensive analysis of the global market, the green packaging market is classified on the basis of packaging type, application and by geography. Based on packaging type, the market has been categorized into reusable packaging, recycled content packaging and degradable packaging. The recycled content packaging can be further classified into plastic packaging, paper packaging, metal packaging and glass packaging among others. Moreover, various types of reusable packaging include plastic container, drums and others segment. In addition, green packaging also finds its application across food and beverage packaging, health care packaging and personal care packaging among others. Detailed information regarding all the above mentioned segment across various regions such as North America, Asia-Pacific, Europe, Middle-East and Africa (MEA) and Latin America is also highlighted in this report.
Rising environmental concern is the primary factor predicted to accelerate the demand of green packaging across various application segments during the forecast period. Across the globe, various efforts have been made to reduce emission of toxic waste. Utilization of green package reduces toxic emission considerably and causes lower pollution in the form of water fill and land fill. Thus, in order to make environment clean and pollution free, the demand for green packaging is predicted to witness an accelerating growth in the coming years. Moreover, various initiatives and regulations formulated by the government to maintain a clean environment are also anticipated to trigger the demand of green packaging during the forecast period. Owing to these initiatives, pressure has been created on the manufacturer to adopt a method of packaging that has low negative impact on the environment and to use eco-friendly material for packaging. Consequently, various companies across the globe have shown their adherence to green packaging as a part of their ERP (Extended Producers Responsibility). This in turn is also predicted to affect the demand of green packaging positively during the forecast period. Moreover, application of green packaging technique gives a competitive advantage to different companies over other players operating in the market since consumers are inclined towards products having eco-friendly packaging. Based on application, the global market of green packaging is majorly driven by the food and beverage packaging segment in the coming years. As non-toxic materials are used in green packaging, it reduces the risk of food spoiling owing to contamination. This, in turn, is anticipated to boost the demand for green packaging from different food and beverage industries across the globe.
Geographically, Asia-Pacific region is predicted to experience the fastest growth in green packaging market. The market of green packaging in Asia-Pacific region is majorly driven by India and China. The key factor behind the dominance of this region is the increasing population that accounts for better consumer base in this region. Rapid growth of food and beverage industry in this region owing to large consumer base is expected to trigger the demand for green packaging in Asia-Pacific region.
Global Green Packaging Market
2014 – 2024
2014 – 2015
2017 – 2024
Packaging Type, Application, Geography
North America, Europe, Asia-Pacific, Latin America, Middle East and Africa (MEA)
Market Trends, Drivers, Restraints, Porter's Five Forces Analysis, Competitive Analysis,
Player Profiling, Value Chain Analysis
Some of the major players operating in the green packaging market includes Tetra Laval, Ball Corp., Crown holding, Amcor E. I. Du Pont de Nemours and Constar International Inc. among others.
Market By Packaging Type
· Reusable packaging
o Plastic container
· Recycled content packaging
o Plastic packaging
o Paper packaging
o Metal packaging
o Glass packaging
· Degradable packaging
Market By Application
· Food and beverage packaging
· Health care packaging
· Personal care packaging
Market By Geography
· North America
o Rest of Europe
o Rest of Asia-Pacific
· Latin America
o Rest of Latin America
· Middle East and Africa (MEA)
o South Africa
o Saudi Arabia
o Rest of MEA
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