Incontinence and Ostomy Care Products Market (By Product Type: Incontinence Care Products, Ostomy Care Products; By Application: Bladder Cancer, Colorectal Cancer, Crohn's Disease, Kidney Stone, Chronic Kidney Failure, Other) - Global Industry Analysis, Market Size, Opportunities and Forecast 2020 - 2027

Category : Healthcare and Pharmaceuticals | Delivery Format : PDF | Status: Published | Pages : 190

The global incontinence and ostomy care products market is expected to grow at a CAGR of around 5% from 2020 to 2027 and expected to reach the market value of around US$ 22.5 Bn by 2027.

Incontinence is defined as the inability to control the evacuation of bodily wastes (urine and feces), whereas ostomy is a surgical procedure that alters the way urine or stool exits the body. Because of malfunctioning urinary or digestive system components, bodily waste is rerouted from its usual path. Ostomies can be either temporary or permanent.

Market Dynamics

An increase in the number of patients suffering from urological diseases and defective bladders, rising ostomy surgeries of the bowel, and an ageing population are all significant factors driving the market during the forecast period. Bladder dysfunction is caused by a high prevalence of urologic disorders such as urinary retention, incontinence, benign prostatic hyperplasia, cystitis, and kidney stones. The vast majority of the population suffers from bladder control issues such as leakage, incontinence, or retention. Rising geriatric and obese populations, increasing prevalence of renal diseases and nephrological injuries, and growing awareness and acceptance of ostomy care products are some of the factors driving market growth. Adult diapers are extremely important in cases of mobility impairment, severe diarrhoea, or dementia. Reduced renal function, which is primarily age-related, is a major indicator of chronic diseases. This may be accelerated by a number of other chronic diseases, such as hypertension, diabetes, and obesity, among others, which frequently lead to various stages of kidney disease. These illnesses are a global health problem, to high financial consequences to health systems.

COVID-19 impact on global Incontinence and Ostomy Care Products Market

The COVID-19 pandemic has a negative impact on the ostomy care industry, as only the most severe ostomy surgeries have been performed since the outbreak. This had the greatest impact in Europe, particularly in the United Kingdom. With a large number of COVID patients, healthcare facilities have been depleted; as a result, many countries have postponed elective surgeries and other medical procedures indefinitely. As a result, patients with acute and chronic diseases must be treated at home or in outpatient clinics. As a result, there has been an increase in the demand for incontinence and ostomy care products used in homecare settings.

Market Segmentation

The global incontinence and ostomy care products market is segmented as product type and application. Based on product type, the market is classified into incontinence care products and ostomy care products. Incontinence care products are further sub segmented as absorbents, incontinence bags, and others. Further, ostomy care products is further sub segmented as ostomy bags, deodorants, skin barrier, and irrigation products. Based on application, the market is segregated as the bladder, cancer, colorectal cancer, Crohn's disease, kidney stone, chronic kidney failure, and other applications

By application, colorectal cancer is anticipated to witness lucrative growth in the forecast period.

Colorectal cancer has one of the highest incidence and prevalence rates of any cancer type in the world. The main causes of colorectal cancer have been identified as lifestyle disorders, ageing, and diet.  According to the American Institute for Cancer Research, more than 1.8 million new cases of colorectal cancer were diagnosed worldwide in 2018. Colorectal cancer is a leading cause of ileostomy and colostomy procedures, both temporary and permanent. As a result, the rising prevalence of colorectal cancer is increasing ostomy procedures and opening up new opportunities for ostomy product manufacturers.

By type, absorbents segment will hold dominant market share in the forecast period

The absorbents segment is expected to dominate the market in the coming years. This is due to high usage rates and the growing popularity of disposable adult diapers, as well as an ageing population and an increase in the prevalence of bladder-related conditions. Furthermore, the introduction of innovative and personalized products aimed at achieving user-friendliness and comfort, as well as the gradual de-stigmatization of products such as adult diapers, are some of the factors justifying the segment's growth during the forecast period.

Regional Overview

North America is projected to hold dominant market share for the incontinence and ostomy care products market in the forthcoming years

Incontinence is a common health problem, with Crohn's Disease afflicting a sizable proportion of the population. However, it is rarely discussed because, in most cases, people are embarrassed to discuss it. Every day, more than 25 million people in the United States experience bladder leakage, according to the National Association for Incontinence. Urinary incontinence is primarily associated with ageing, afflicting up to 30% of the elderly population. It affects 85 percent of long-term care patients and is frequently the reason for admission. Several companies, including Kimberly-Clark and Svenska Cellulosa Aktiebolaget (SCA), have a strong retail presence in the region, which is beneficial for adults in at-home care, hospitals, and institutions.

Asia Pacific is exhibited to record significant growth in the forthcoming years for the incontinence and ostomy care products market

Because of the large number of people in Asia Pacific who suffer from urinary and bladder problems as a result of unhealthy lifestyles, the market for incontinence and ostomy care products is expected to grow significantly in the future. Furthermore, several nursing centers in this region organize a variety of program, such as motivational program and educational seminars, to raise ostomy patient awareness. The Asia and South Pacific Ostomy Association (ASPOA) organizes World Ostomy Day every year to improve ostomate rehabilitation by bringing their aspirations and needs to the attention of the general public and the global community. As a result, rising consumer awareness is expected to drive demand for incontinence and ostomy care products in this region.

Europe is expected to record second largest market share for the incontinence and ostomy care products market

After North America, Europe will have a reasonable market share for incontinence and ostomy care products. During the forecast period, factors such as an increase in the number of stoma patients due to Crohn's disease, ulcerative colitis, or IBD are expected to drive the market in Europe as Europe comprises of about 731,000 people living with an ostomy.

Competitive Landscape

The prominent players of the global incontinence and ostomy care products market involve B. Braun, Coloplast AG, ConvaTec Group plc, Hollister Incorporated, Kimberly-Clark Corporation, Medtronic plc, Salts Healthcare, and among others

Market Segmentation

Market By Product Type

Incontinence Care Products

  • Absorbents
  • Incontinence Bags
  • Others

Ostomy Care Products

  • Ostomy Bags
  • Deodorants
  • Skin Barriers
  • Irrigation Products

Market By Application

Bladder Cancer
Colorectal Cancer
Crohn's Disease
Kidney Stone
Chronic Kidney Failure
Other Applications

Market By Geography

North America
•    U.S.
•    Canada

Europe
•    U.K.
•    Germany
•    France
•    Spain
•    Rest of Europe

Asia-Pacific
•    China
•    Japan
•    India
•    Australia
•    South Korea
•    Rest of Asia-Pacific

Latin America
•    Brazil 
•    Mexico
•    Rest of Latin America

Middle East & Africa
•    GCC
•    South Africa
•    Rest of Middle East & Africa


Frequently Asked Questions

Incontinence and ostomy care products market is expected to reach a market value of around US$ 22.5 Bn by 2027.

The incontinence and ostomy care products market is expected to grow at a CAGR of around 5% from 2020 to 2027.

Based on product type, absorbents segment is the leading segment in the overall market.

High prevalence of urologic disorders, such as urinary retention, urinary incontinence, benign prostatic hyperplasia, cystitis, and kidney stones, leads to bladder dysfunction is one of the prominent factors that drive the demand for incontinence and ostomy care products market.

Braun,Coloplast AG, ConvaTec Group plc, Hollister Incorporated, Kimberly-Clark Corporation, Medtronic plc, Salts Healthcare, and among others.

North America is anticipated to grab the highest market share in the regional market

Asia Pacific is expected to be the fastest growing market in the forthcoming years

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