Intelligent Virtual Assistant (IVA) Market (By Technology: Speech recognition, Text-to-speech, Voice recognition; By Service: Customer service, Marketing assistant; By End-Use: SMBs, Large enterprises, Individual users; By Application: BFSI, Automotive, IT & telecom, Retail, Healthcare, Education, Others) - Global Industry Analysis, Market Size, Opportunities and Forecast, 2018 - 2026

Category : ICT | Published at : January-2019 | Delivery Format : PDF | Status: Published | Pages : 160


Intelligent virtual assistant (IVA) is a unit residing in software that interfaces with users in a human way. The main purpose of an intelligent virtual assistant is to respond to the questions that clients may have. This might be done in a business situation, for instance, on the business site, with a talk interface. The report provides analysis of global Intelligent Virtual Assistant (IVA) market for the period 2016-2026, wherein 2018 to 2026 is the forecast period and 2017 is considered as the base year. According to Acumen Research and Consulting the global intelligent virtual assistant (IVA) market is anticipated to reach around 12 billion by 2026 at substantial CAGR around 38% throughout the forecast period.

Market Dynamics

Growing adoption of the technology in smartphones, highly developed features provided by intelligent virtual assistant, growing adoption of smartphones and technological advancements has boosted the growth of the global intelligent virtual assistant (IVA) market. Intelligent virtual assistant (IVA) technology permits the customers to execute easy tasks effortlessly without any physical participation of the consumer. Growing IT infrastructure development and continuous technological advancements are fuelling the growth of the global virtual assistant (IVA) market. The technology is rapidly being implemented in enterprise websites, mobile devices and social media which facilitate stable communication with clients. Escalating demand for intelligent virtual assistant technology in various applications including BFSI and healthcare and technological innovations are some of the factors positively influencing the growth of the market. Furthermore, automotive is also expected to show significant growth rate over the forecast period owing to the growing acceptance of intelligent virtual assistant technology. Various technical innovations and advancements in this field are expected to boost the development of the market in coming years. The increasing deployment of intelligent virtual assistant has picked up a quick pace in the retail industry, which is probably going to create promising development openings over the forecast period. Increasing expansion of multi-language platforms and rising need for easy availability of healthcare service in the region is escalating the demand for intelligent virtual assistant (IVA) which further fuelling the growth of the overall market. Moreover, the adoption of various innovative technologies, continuous technological advancements heavy investments in cloud computing and big data is some of the major factors augmenting the market growth.

Market Segmentation

IVA Market, By Technology

  • Speech recognition
  • Text-to-speech
  • Voice recognition

IVA Market, By Service

  • Customer service
  • Marketing assistant

IVA Market, By End-Use

  • SMBs
  • Large enterprises
  • Individual users

IVA Market, By Application

  • BFSI
  • Automotive
  • IT & telecom
  • Retail
  • Healthcare
  • Education
  • Others

Market by Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Chile
    • Rest of Latin America
  • Middle East and Africa (MEA)
    • South Africa
    • Saudi Arabia
    • Rest of MEA

The market research study on “Intelligent Virtual Assistant (IVA) Market Size By Technology (Text-To-Speech, Speech Recognition, Voice Recognition), By Application (Automotive, BFSI, Healthcare, IT & Telecom, Retail, Education), By Service (Marketing Assistant, Customer Service), By End-Use (Large Enterprises, SMBs, Individual Users), By Region - Global Industry Size, Share, Trends and Forecast 2018 - 2026” offers a detailed insights on global Intelligent Virtual Assistant (IVA) market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report provides insights on global Intelligent Virtual Assistant (IVA) market by technology, service application, end-use and major geographic regions. The report also covers basic technology development policies.

Market Participants

The global intelligent virtual assistant (IVA) market is characterized by the presence of experienced and established players. Some of the key players include Apple, Inc., Oracle Corporation, Google LLC, IBM Corporation, Nuance Communications, Microsoft Corporation, Clara Labs, InteliWISE, eGain Communications, Artificial Solutions, 24/7 Customer, Inc., Creative Virtual and Anboto.

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