IPTV Market Analysis - Global Industry Size, Share, Trends and Forecast, 2014 - 2024

Category : ICT | Delivery Format : PDF | Status: Forthcoming | Report ID : ARC408


As long as any user has control over the high-speed Internet and has device which supports IP such as a laptop, smart phone or tablet, he can avail the IPTV or Internet protocol television service regardless of where he is or what time it is. The network providers have experienced requirements of advance networking system as the users of HD videos and VoD (video on demand) are increasing abruptly. Hence, telecommunication, multimedia, and network research players have intensely developed IPTV technology. IPTV has a capability to broadcast live TV signals to any IP supported devices as mentioned above like tablets and smartphones with the support of high speed Internet connectivity and other broadband service providers. Also, it supports companies of telecommunication who are seeking for chance to increase their profits not only with data and voice services but also with IPTV. Instead of using traditional way of delivering Internet services like cable, satellite signal etc. IPTV uses logical Internet protocol to deliver its television content.

IPTV offers services to buffer the media in smaller packets, directly from its source, with the help of with media players that can play the media even before entire data has been delivered. There is mainly three classification of IPTV services viz., live television, time shifted television and video on demand. Live television can or cannot be related to current TV show, time shifted television is playing a media which was broadcasted in past (an hour or few days ago) and video on demand where user can browse through the catalogue of media which is irrelevant of TV programming.

Market Dynamics

Rise in the number of Internet service providers is the major reason behind the growing demand for Internet video advertising. However, network congestion and distorted Internet speeds is the major challenge faced by this industry. IPTV market is facing high opportunities of growth due to growing demand for high quality video content and online catalogue, hence the main focus of service providers is currently on improving content quality, increasing the speed of delivery and performance of website. Customers are only concerned about the media being delivered to them as and when required, they have no concern about the process behind the IPTV CDN. Unrelenting demand of mobile data is also one of the factors responsible for the growth of IPTV market. The abrupt increase in data traffic caused by several smart devices has played a major role for increase in demand of Wi-Fi devices. The growth in demand of IPTV market is also led by several other factors such as availability of HD channels, hybrid services and video on demand. The common problem faced by IPTV market includes the lack of infrastructures to offer services that are free from problems like jitter. Regions like MENA have a very little local premium production, because of which most of the shows are produced out of this region. These kinds of operators will require high investment to secure their content, which will require their high involvement. This would result in the increase in cost and pose a challenge to the service provider. Also, the problems of piracy and protection of content would be the key challenge for these service providers and operators.

Market Segmentation

The global IPTV market can be segmented on the basis of type, service, service provider, end-user, and geography. On the basis of type, the global IPTV market can be segmented into video IPTV and non-video IPTV. On the basis of service, the global IPTV market can be segmented into in-house service and managed service. On the basis of service provider, the global IPTV market can be segmented into peer-to-peer, free, telco and traditional. On the basis of end-user, the global IPTV market can be segmented into small & medium enterprise, large enterprise and residential customers. On the basis of geography, the global IPTV market can be segmented into North America, Latin America, Europe, Middle East & Africa (MEA) and Asia-Pacific.

Report Coverage


Global IPTV Market

Analysis Period

2014 – 2024

Historic Data

2014 – 2015

Base Year


Forecast Data

2017 – 2024

Market Stratification

Type, Service, Service Provider, End-User, Geography

Regional Scope

North America, Europe, Asia-Pacific, Latin America, Middle East and Africa (MEA)

Report Coverage

Market Trends, Drivers, Restraints, Porter's Five Forces Analysis, Competitive Analysis,

Player Profiling, Value Chain Analysis


Market Participants

Key players operating in the global IPTV market include AT&T Inc., Deutsche Telecom AG, China telecom Corporation Ltd., NTT Communication, Iliad S.A., Century Link, and Verizon Communication among others.

Market Segmentation

Market by Type

·         Video IPTV

·         Non-video IPTV

Market by Service

·         In-house service

·         Managed service

Market by Service Provider

·         Peer-to-peer

·         Free

·         Telco

·         Traditional

Market by End-User

·         Small & medium enterprise

·         Large enterprise

·         Residential customers

Market by Geography

·         North America

o   US

o   Canada

o   Mexico

·         Europe

o   UK

o   Germany

o   France

o   Rest of Europe

·         Asia-Pacific

o   China

o   Japan

o   India

o   Philippines

o   Rest of Asia-Pacific

·         Latin America

o    Brazil

o   Chile

o   Rest of Latin America

·         Middle East and Africa (MEA)

o   South Africa

o   Saudi Arabia

o   Rest of MEA

Cart Summary