Kombucha Market (By Flavors: Original, Flavoured; By Distribution Channel: Supermarkets, Online Stores, Health Stores) - Global Industry Analysis, Market Size, Opportunities and Forecast, 2018 - 2026

Category : Consumer Goods and Food and Beverages | Published at : February-2019 | Delivery Format : PDF | Status: Published | Pages : 160


The global kombucha market size is anticipated to around USD 6.2 billion by 2026, this market is anticipated to grow with 23.0% CAGR during the forecast time period.

Market Dynamics

This market is foreseen to be driven by developments, enhance flavour experimentation, and expanding mindfulness in regards to medical advantages related with kombucha utilization and consumption.

The market is essentially expected to develop by virtue of accelerating rate of consumption and utilization of kombucha as an option in contrast to aerated drinks and beverages. This market is attracting worldwide aerated drinks producers to put resources into and obtain rising players.

Recognizing factor that gives a focused edge to this market is that kombucha is home-made and has a wide potential for experimentation. Beverage manufacturing organizations are displaying patterns like arranging kombucha tasting rivalry offering an opportunity to kombucha creators to come and exhibit their product. Winner of the rivalries is intensely financed by built up players. This pattern is exhibiting magnificent capital potential.

Market Insights

Value chain of the product contains raw material providers, producers, merchants, and end-use verticals. Kombucha is gotten from raw materials, for example, Symbiotic Colony of Bacteria and Yeast (SCOBY), tealeaves, flavours, and sugar.

Tealeaves, for the most part black tea and green tea, are utilized in kombucha preparing process. Another significant raw material utilized is sugar. Both these products are effectively accessible at markets. As per the Food and Agriculture Organization (FAO) of United Nations (UN), worldwide tea generation including green, black and moment tea expanded by 6% and achieved 5.07 million tons in 2013. Black tea output expanded by 5.4% in light of proceeded with firm costs, while green tea yield expanded by 5.1%.

Market Segmentation

Market By Flavors

  • Original
  • Flavoured

Market By Distribution Channel

  • Supermarkets
  • Online Stores
  • Health Stores

Market By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia-Pacific
  • Latin America
    • Brazil
    • Chile
    • Rest of Latin America
  • Middle East and Africa (MEA)
    • South Africa
    • Saudi Arabia
    • Rest of MEA

Regional Insights

North America represented 59.4% market volume in 2018. Strong distribution network or Solid dispersion system and rising purchaser mindfulness in U.S. are anticipated to drive territorial market. Asia Pacific is anticipated to develop at the most noteworthy CAGR over the conjecture time frame because of expanding interest for probiotic and strengthened drinks. The pattern of expending solid and common products is anticipated to look good for market development. Europe is fundamentally affected by rising interest for utilitarian drinks and appeal from Russia and Germany.

Kombucha products are confronting administrative concerns identified with liquor content present in the beverage. The U.S. Sustenance and Drug Administration (FDA) and other administrative experts have recommended to take careful steps previously expending the product and all the more so for the general population attempting the product for the first. A few purchasers have revealed stomach vexed, unfavourably susceptible responses, lethal responses, and metabolic acidosis after utilization of this product. Expanding mindfulness with respect to sick impacts has unfavourably influenced the market development.

Market Participants

Some of the main businesses present in the area Kombucha Wonder Drink, Millennium Products, Inc. , Live Soda Kombucha , Reed’s, Inc. , Nesalla Kombucha , The Hain Celestial Group , Makana Beverages Inc., Revive Kombucha , Red Bull Gmbh (Austria), Kosmic Kombucha , Cell - Nique Corporation , Townshend’s Tea Company, Buchi Kombucha , The Humm Kombucha , and Gt’s Kombucha. Significant strategic initiatives undertaken by global businesses include partnerships, new product launch, and acquisitions.

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