Kombucha Market Size - Global Industry, Share, Analysis, Trends and Forecast 2022 - 2030

The Global Kombucha Market Size accounted for USD 2,215 Million in 2021 and is estimated to achieve a market size of USD 13,787 Million by 2030 growing at a CAGR of 22.9% from 2022 to 2030. The key factors propelling the kombucha market value are a growing health-conscious audience and a growing preference for clean labels & natural beverage goods. Furthermore, increasing usage of natural and healthy substances in preventative treatment, rising discretionary income, and increasing urbanization are expected to boost the kombucha market growth over the projection period.

Kombucha Market Report Key Highlights

• Global kombucha market revenue is estimated to expand by USD 13,787 million by 2030, with a 22.9% CAGR from 2022 to 2030.
• North America kombucha market share accounted for over 48% of total market shares in 2021
• Asia-Pacific kombucha market growth will observe highest CAGR from 2022 to 2030
• Based on flavors, flavored segment accounted for over 59.1% of the overall market share in 2021
• Among distribution channel, supermarket segment engaged more than 41% of the total market share
• Increasing demand from the health-conscious population, drives the kombuchae market size

Kombucha is high in vitamin B12 and can help stabilize vegetarian and ketogenic diets. It is also widely used to improve digestive health as well as an immunity booster. Kombucha, a low-sugar, sparkling beverage created by fermentation of sugar & green tea with a starter culture of Scoby, a symbiotic culture of bacteria and yeast essential for fermentation and alcohol (less than 0.5%), is rapidly gaining popularity among diabetics and the health-conscious populace.

Global Kombucha Market Trends

Market Drivers

• Escalating demand for organic, clean-label functional beverages
• Increasing usage in the hospitality sector.
• Increasing demand from the health-conscious population
• Proliferation of the food service industry globally

Market Restraints

• Lack of clinical research
• Various government restrictions on the amount of alcohol in beverages

Market Opportunities

• Rapid expansion of the internet retail industry
• Increased demand for organic products

Kombucha Market Report Coverage

The global kombucha market is foreseen to be driven by developments, enhanced flavor experimentation, and expanding mindfulness in regard to medical advantages related to kombucha utilization and consumption.

The market is essentially expected to develop by virtue of the accelerating rate of consumption and utilization of kombucha as an option in contrast to aerated drinks and beverages. This market is attracting worldwide aerated drinks producers to put resources into and obtain rising players.

Recognizing factor that gives a focused edge to this market is that kombucha is homemade and has a wide potential for experimentation. Beverage manufacturing organizations are displaying patterns like arranging kombucha tasting rivalry offering an opportunity for kombucha creators to come and exhibit their products. The winner of the rivalries is intensely financed by built-up players. This pattern is exhibiting magnificent capital potential.

Kombucha Market Insights

The value chain of the product contains raw material providers, producers, merchants, and end-use verticals. Kombucha is gotten from raw materials, for example, Symbiotic Colony of Bacteria and Yeast (SCOBY), tea leaves, flavors, and sugar.

Tealeaves, for the most part, black tea and green tea, are utilized in the kombucha preparation process. Another significant raw material utilized is sugar. Both these products are effectively accessible in markets. As per the Food and Agriculture Organization (FAO) of the United Nations (UN), worldwide tea generation including green, black, and moment tea expanded by 6% and achieved 5.07 million tons in 2013. Black tea output expanded by 5.4% in light of proceeding with firm costs, while green tea yield expanded by 5.1%.

Kombucha Market Segmentation                                   

The worldwide kombucha market segmentation is based on the flavors, distribution channel, and geography.

Kombucha Market By Flavors

• Natural
• Flavored

According to kombucha industry research, the flavored segment occupied the largest shares in 2021 and is expected to do so in the coming years. The demand for organic & clean-label beverages is driving natural kombucha's revenue to increase. A particular segment of the market likes items with no color or flavor additions. Only a tart flavor is found in authentic kombucha, which is often related to alcoholic fermentation and the amount of the scoby procedure. There is no use of additives, however, the flavor of sugar can be changed by boosting or lowering the fermentation time.

Kombucha Market By Distribution Channel

• Supermarkets
• Health Stores
• Online Stores

According to the kombucha market forecast, the internet segment will be the fastest-growing section over the next several years. It is related to variables such as reduced warehousing costs because products can be transported straight from merchants. Customers can choose their preferred delivery, shipping, and online transactions, and improved product descriptions help to increase sales. Moreover, this segment's growth can be ascribed to cheap inventory cost, convenience, discounts, doorstep service, as well as the accessibility of a varied product variety.

Kombucha Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)