Liquid Detergent Market (By Type: Organic, Conventional; By Application: Laundry, Dishwashing; By Sales Channel: Online Sales Channels, Supermarket & Hypermarket, Departmental & Convenience stores, Independent Grocery Stores; By End Use: Residential, Commercial) – Global Industry Analysis, Market Size, Opportunities and Forecast, 2020 - 2027

Category : Consumer Goods and Food and Beverages | Published at : July-2020 | Delivery Format : PDF | Status: Published | Pages : 190

The global liquid detergent market is anticipated to grow at a CAGR of around 5.6% during the forecast period 2020 to 2027 and to reach around US$ 41.2 Bn by 2027.

Market Dynamics

Ongoing pandemic effect across the globe, rising awareness related to cleanness by the government is resulting in rising demand for cleaning and washing products this is major factor expected to drive the growth of global market. In addition, panic-buying activities by the consumers is resulting in bulk buying which is another important factor expected to support the growth of target market.

Major players approach towards strategic merger and acquisition activities in order to increase the business presence and enhance the business is another factor expected to further augment the growth of target market.

In 2016, Henkel acquired Sun Products Corporation a laundry and home care company. This acquisition is expected to help the company to strengthen its position in North America and enhance the profit ratio.
In 2019, Masan Group acquired NET Detergent JSC a washing product manufacturer this acquisition is expected to help the company to enhance the product portfolio and increase the business.
In 2019, Reckitt Benckiser a manufacturing company of consumer health and hygiene products is expected to enter in the premium liquid laundry detergent segment in Indian market with its brand Woolite.

In addition, innovative product offerings in order to attract new customers are among other factor responsible to support the target market traction.

In 2019, Hindustan Unilever launched a fabric wash brand Love & Care with the focus to increase the sales with the e-commerce channel. This is expected to help the company to enhance the product portfolio and enhance the customer reach.

However, competitive landscape across the globe is a major factors expected to hamper the growth of global market. With the large presence of players operating on global level and new product launches in order to attract customer is forcing players to operate on low profit level. In addition, innovative product offerings by the regional players at low cost are increase the challenge for players.

The global liquid detergent market is segmented in to type, sales channel, and end user. The type segment is further bifurcated into organic and inorganic. Among sales channel the online segment is expected to further account for significant revenue share in the global market.

Liquid Detergent Market Segment Analysis, 2019

The global liquid detergent market is segmented in to type, application, sales channel, and end user. The type segment is further bifurcated into organic and inorganic. Among sales channel the online segment is expected to further account for significant revenue share in the global market.

Segment Analysis by Region

The market in North America is expected to account for significant revenue share owing to rising health concern among consumers. In addition, high investment for R&D activities and innovative product offerings by major players is further expected to support the growth of target market.

Asia Pacific is expected to witness faster growth in the near future owing to high spending capacity and rising cleanness awareness among consumers. In addition, major players approach towards developing counties in order to increase the business is another factor expected to further support the growth of regional market.

Competitive Landscape

The global market is high highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.

Report coverage

Market	Global Liquid Detergent Market
Analysis Period	2016 – 2027
Base Year	2019
Forecast Data	2020 – 2027
Market Stratification	Type, Application, Sales Channel, End Use and Geography
Regional Scope	North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
Report Coverage	Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Regulation Analysis

The market research study on “Liquid Detergent Market (Type: Organic and Conventional; Application: Laundry and Dishwashing; Sales Channel: Online Sales Channels, Supermarket & Hypermarket, Departmental & Convenience stores, and Independent Grocery Stores; End Use: Residential and Commercial) – Global Industry Analysis, Market Size, Opportunities and Forecast, 2020 - 2027”, offers a detailed insights on the global liquid detergent market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report provides insights on global liquid detergent market segment by product, fiber type, application and major geographic regions. The report covers basic development policies and layouts of technology development processes. Secondly, the report covers global liquid detergent market size and segment markets by product, fiber type, application and geography along with the information on companies operating in the market. The liquid detergent market analysis is provided for major regional market including North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. For each region, the market size for different segments has been covered under the scope of report. The players profiled in the report The Clorox Company, Unilever Plc, Henkel & Company KGaA, Church and Dwight Company, and Procter and Gamble.

Market Segmentation

Market By Type