Liquid Detergent Market Size - Global Industry, Share, Analysis, Trends and Forecast 2023 - 2032

Category : Consumer Goods and Food and Beverages | Published at : January-2024 | Delivery Format : PDF | Status: Published | Pages : 250

The Liquid Detergent Market Size accounted for USD 31.5 Billion in 2022 and is estimated to achieve a market size of USD 54.7 Billion by 2032 growing at a CAGR of 5.8% from 2023 to 2032.

Liquid Detergent Market Highlights

  • Global liquid detergent market revenue is poised to garner USD 54.7 billion by 2032 with a CAGR of 5.8% from 2023 to 2032
  • North America liquid detergent market value occupied around USD 10.4 billion in 2022
  • Asia-Pacific liquid detergent market growth will record a CAGR of more than 7% from 2023 to 2032
  • Among type, the conventional sub-segment generated over US$ 26.8 billion revenue in 2022
  • Based on application, the laundry sub-segment generated around 65% share in 2022
  • Strategic partnerships and collaborations is a popular liquid detergent market trend that fuels the industry demand

Liquid Detergent Market Dynamics

The market for liquid detergents is expanding rapidly due to customers growing preference for liquid formulations over their powdered counterparts. Liquid detergents are becoming more and more popular since they are convenient, simple to use, and effective at removing stains. The market is being pushed by shifts in consumer behavior, more disposable income, and an increased emphasis on hygiene. Procter & Gamble, Unilever, and Henkel are some of the leading companies in the market they constantly innovate to satisfy changing consumer needs. Liquid detergents are useful and efficient for a variety of household cleaning, laundry, and dishwashing tasks. Manufacturers are creating eco-friendly formulations in response to environmental concerns, which is indicative of a movement in the liquid detergent market towards sustainable practices.

Global Liquid Detergent Market Dynamics

Market Drivers

  • Increasing health and hygiene awareness
  • Continuous product innovation and R&D investments by major players
  • Growing preference for liquid detergents over traditional forms
  • Rising consumer spending capacity propels demand for premium liquid detergent products

Market Restraints

  • Intense market competition pressures profit margins for liquid detergent manufacturers
  • Environmental concerns and sustainability issues
  • Regulatory restrictions on certain chemical ingredients impact product formulations

Market Opportunities

  • Expanding e-commerce channels
  • Rising demand for eco-friendly and biodegradable formulations
  • Emerging markets in developing countries

Liquid Detergent Market Report Coverage

Market Liquid Detergent Market
Liquid Detergent Market Size 2022 USD 31.5 Billion
Liquid Detergent Market Forecast 2032 USD 54.7 Billion
Liquid Detergent Market CAGR During 2023 - 2032 5.8%
Liquid Detergent Market Analysis Period 2020 - 2032
Liquid Detergent Market Base Year
Liquid Detergent Market Forecast Data 2023 - 2032
Segments Covered By Type, By Application, By Sales Channel, By End Use, And By Geography
Regional Scope North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
Key Companies Profiled Church & Dwight Co., Inc., Unilever, Amway India Enterprises Pvt. Ltd., Reckitt Benckiser Group PLC., Colgate-Palmolive Company, The Clorox Company, GODREJ GENTEEL, UMC Mills Private Limited, Blue Chem India, ACURO ORGANICS LIMITED, Procter & Gamble, and Henkel AG & Co. KGaA.
Report Coverage
Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Covid-19 Analysis, Regulation Analysis

Liquid Detergent Market Insights

The ongoing global pandemic and increased government emphasis on cleanliness have led to a rising demand for cleaning and washing products, becoming a major factor expected to drive the growth of the global market. Additionally, panic-buying activities by consumers, resulting in bulk purchases, are also crucial in supporting the market's growth.

Major players adopting strategic merger and acquisition activities to expand their business presence and enhance operations are further expected to augment market growth.

For instance, in 2016, Henkel acquired Sun Products Corporation, a laundry, and home care company, strengthening its position in North America and enhancing profitability. Similarly, in 2019, Masan Group acquired NET Detergent JSC, a washing product manufacturer, to broaden its product portfolio and boost business.

Furthermore, the introduction of innovative products to attract new customers is another factor contributing to the market's traction. In 2019, Hindustan Unilever launched the fabric wash brand Love & Care, focusing on increasing sales through the e-commerce channel, thereby enhancing its product portfolio and expanding customer reach.

However, the highly competitive global landscape poses a challenge to market growth. The presence of numerous global players and continuous new product launches, aiming to attract customers, has led to intense competition and lower profit margins. Additionally, regional players offering innovative products at lower costs further increase the competitive challenge.

Liquid Detergent Market Segmentation

The worldwide market for liquid detergent is split based on type, application, sales channel, end use, and geography.

Liquid Detergent Types

  • Organic
  • Conventional

According to liquid detergent industry analysis, the conventional sector dominates the market because of its broad use and familiarity with consumers. Traditional liquid detergents with artificial components have been a popular option for households all over the world for a long time. These detergents popularity in the market can be attributed to their ability to clean effectively at a comparatively lower cost. Conventional liquid detergents market share is furthermore further propelled by their existing brand awareness, versatility in formulations, and ease of use. The conventional segment's continuous dominance is fueled by a larger consumer base acclimated to traditional formulations, while the organic segment serves a niche market looking for environmentally friendly solutions.

Liquid Detergent Applications

  • Laundry
  • Dishwashing

Owing to its ubiquitous and indispensable application in homes across the globe, the laundry category leads the liquid detergent industry. Effective stain removal, simplicity, and ease of use are features of liquid detergents made for laundry applications. There is strong demand in the laundry industry since a significant portion of consumers prefer liquid formulations to conventional powder detergents. Liquid detergents are the recommended option for many laundry tasks due to their adaptable and effective cleaning qualities. The laundry market category continues to have a substantial market share, demonstrating its crucial position in the liquid detergent industry as customers seek simplicity and higher performance in laundry care.

Liquid Detergent Sales Channels

  • Online Sales Channels
  • Supermarket & Hypermarket
  • Departmental & Convenience stores
  • Independent Grocery Stores

The convenience and broad reach of these retail channels account for the supermarket & hypermarket segment's dominant market share in the liquid detergent industry. Thanks to the wide selection of products and eye-catching displays, liquid detergents are frequently preferred by customers when they go grocery shopping or to hypermarkets. This segment's prominence can be attributed to its vast product visibility, competitive price, and convenient one-stop shopping. It also makes Supermarket & Hypermarket sales channels more appealing by allowing customers to compare and select from a wider range of brands, so reinforcing their leadership in the market share.

Liquid Detergent End Uses

  • Residential
  • Commercial

Since liquid detergent may be used in so many different industries, the commercial category has the largest market share and it will expected to dominate over the liquid detergent industry forecast period. Liquid detergents are essential for effective and extensive cleaning in commercial settings, such as the hotel, healthcare, and industrial sectors. Cleanliness, hygienic standards, and the necessity for efficient cleaning solutions are some of the factors driving the need for liquid detergents in large amounts for commercial use. Liquid detergents are widely used in commercial settings, including hotels, hospitals, and manufacturing facilities. This helps the Commercial segment dominate the market and is the main driver of market share.

Liquid Detergent Market Regional Outlook

North America

  • U.S.
  • Canada


  • U.K.
  • Germany
  • France
  • Spain
  • Rest of Europe


  • India
  • Japan
  • China
  • Australia
  • South Korea
  • Rest of Asia-Pacific

Latin America

  • Brazil
  • Mexico
  • Rest of Latin America

The Middle East & Africa

  • South Africa
  • GCC Countries
  • Rest of the Middle East & Africa (ME&A)

Liquid Detergent Market Drivers

Liquid Detergent Market Regional Analysis

In terms of liquid detergent market analysis, The North American market is expected to account for a significant revenue share due to the rising health concerns among consumers. Additionally, the high investment in R&D activities and innovative product offerings by major players is further anticipated to support the growth of the target market.

Asia-Pacific is expected to witness faster growth in the liquid detergent market forecast period that is 2023 to 2032, driven by high spending capacity and increasing cleanliness awareness among consumers. Furthermore, major players' approach towards developing countries to expand their business is another factor expected to further support the growth of the regional market.

Liquid Detergent Market Players

Some of the top liquid detergent companies offered in our report includes Church & Dwight Co., Inc., Unilever, Amway India Enterprises Pvt. Ltd., Reckitt Benckiser Group PLC., Colgate-Palmolive Company, The Clorox Company, GODREJ GENTEEL, UMC Mills Private Limited, Blue Chem India, ACURO ORGANICS LIMITED, Procter & Gamble, and Henkel AG & Co. KGaA.

Frequently Asked Questions

The liquid detergent market size was valued at USD 31.5 billion in 2022.

The CAGR of liquid detergent is 5.8% during the analysis period of 2023 to 2032.

The key players operating in the global market are including Church & Dwight Co., Inc., Unilever, Amway India Enterprises Pvt. Ltd., Reckitt Benckiser Group PLC., Colgate-Palmolive Company, The Clorox Company, GODREJ GENTEEL, UMC Mills Private Limited, Blue Chem India, ACURO ORGANICS LIMITED, Procter & Gamble, and Henkel AG & Co. KGaA.

North America held the dominating position in liquid detergent industry during the analysis period of 2023 to 2032.

Asia-Pacific region exhibited fastest growing CAGR for market of liquid detergent during the analysis period of 2023 to 2032.

The current trends and dynamics in the liquid detergent industry include increasing health and hygiene awareness, continuous product innovation and R&D investments by major players, growing preference for liquid detergents over traditional forms, and rising consumer spending capacity propels demand for premium liquid detergent products.

The conventional type held the maximum share of the liquid detergent industry.

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