Men’s Health Supplements Market Size - Global Industry, Share, Analysis, Trends and Forecast 2023 - 2032

The Global Men’s Health Supplements Market Size accounted for USD 68.7 Billion in 2022 and is projected to achieve a market size of USD 169.4 Billion by 2032 growing at a CAGR of 9.6% from 2023 to 2032.

Men’s Health Supplements Market Highlights

• Global Men’s Health Supplements Market revenue is expected to increase by USD 169.4 Billion by 2032, with a 9.6% CAGR from 2023 to 2032
• Asia-Pacific region led with more than 38% of Men’s Health Supplements Market share in 2022
• North America Men’s Health Supplements Market growth will record a CAGR of around 10% from 2023 to 2032
• By type, the weight management supplements segment is the largest segment in the market, accounting for over 36% of the market share in 2022
• By formulation, the capsules segment has recorded more than 35% of the revenue share in 2022
• Increasing health-consciousness among men, drives the Men’s Health Supplements Market value

Men's health supplements are dietary products designed specifically to cater to the nutritional needs and overall well-being of men. These supplements typically contain a variety of vitamins, minerals, amino acids, and herbal extracts that aim to support men's specific health concerns such as muscle building, prostate health, energy levels, and sexual performance. Men's health supplements are available in various forms such as capsules, tablets, powders, and liquids and are easily accessible over-the-counter or through online retailers.

In recent years, there has been a significant growth in the men's health supplements market. This growth can be attributed to several factors, including an increase in health-consciousness among men, the aging population, and a rise in awareness about the benefits of preventive healthcare. Additionally, the growing trend of fitness and bodybuilding among men has led to a surge in demand for supplements that aid in muscle growth and recovery. Furthermore, the convenience of purchasing these supplements online has also contributed to the market's expansion, making it easier for men to access and explore a wide range of products to meet their specific health needs.

Global Men’s Health Supplements Market Trends

Market Drivers

• Increasing health-consciousness among men
• Aging male population
• Rise in awareness about preventive healthcare
• Growing trend of fitness and bodybuilding

Market Restraints

• Lack of regulatory oversight and quality control
• Negative perception or skepticism towards supplements

Market Opportunities

• Increasing demand for natural and organic supplements
• Expansion of e-commerce platforms for supplement sales

Men’s Health Supplements Market Report Coverage

Men's health supplements are dietary products formulated to address the specific health needs and concerns of men. These supplements are designed to provide essential nutrients that may be lacking in their regular diet, and to support various aspects of men's well-being, such as physical fitness, muscle growth, prostate health, and sexual performance. Men's health supplements typically contain a combination of vitamins, minerals, amino acids, antioxidants, and herbal extracts that work synergistically to improve overall health and enhance specific bodily functions.

The applications of men's health supplements are diverse and cater to various aspects of male health. One of the primary applications is in supporting muscle building and post-workout recovery. Many supplements contain protein and amino acids, which aid in muscle repair and growth, making them popular among athletes and fitness enthusiasts. Additionally, these supplements may contain ingredients like creatine, which can enhance strength and performance during workouts. Men's health supplements are also widely used to support prostate health.

The men's health supplements market has witnessed substantial growth in recent years and is expected to continue expanding in the foreseeable future. This growth can be attributed to various factors, including an increasing awareness of the importance of men's health and well-being, rising disposable incomes, and a growing emphasis on preventive healthcare. Additionally, the surge in fitness and bodybuilding trends among men has fueled the demand for supplements that support muscle growth, improve energy levels, and enhance overall performance. Furthermore, advancements in research and development have led to the introduction of innovative and specialized men's health supplements catering to specific needs, such as prostate health and sexual performance.

Men’s Health Supplements Market Segmentation

The global Men’s Health Supplements Market segmentation is based on type, age group, formulation, distribution channel, and geography.

Men’s Health Supplements Market By Type

• Sports Supplements
• Bone & Joint Health Supplements
• Probiotic Supplements
• Reproductive Health Supplements
• Hair Growth Supplements
• Cardiovascular Health Supplements
• Anti-Aging Supplements
• Immune Health Supplements
• Weight Management Supplements
• Others

According to the men’s health supplements industry analysis, the weight management supplements segment accounted for the largest market share in 2022. This growth can be attributed to the rising prevalence of obesity and overweight issues among men, coupled with increasing awareness of the importance of maintaining a healthy weight for overall well-being. As men become more health-conscious and conscious of their appearance, they are seeking effective and convenient solutions to manage their weight, thus driving the demand for weight management supplements. Moreover, the fitness and bodybuilding trend among men has also contributed to the growth of this segment. Men are increasingly looking for supplements that aid in fat burning, metabolism boosting, and muscle preservation during weight loss. Additionally, advancements in research and development have led to the introduction of innovative weight management supplements with natural and scientifically-proven ingredients, further boosting their popularity among health-conscious male consumers.

Men’s Health Supplements Market By Age Group

• 20-30
• 31-45
• 46-60
• Above 60

In terms of Age Groups, the 31-45 segment is expected to witness significant growth in the coming years. This growth can be attributed to several factors, including increasing awareness among men in this age group about the importance of maintaining their health and well-being as they enter their 30s and 40s. With the demands of work, family, and daily life, men in this age range are becoming more health-conscious and seeking ways to improve their overall vitality and performance.

Men’s Health Supplements Market By Formulation

• Tablets
• Liquids
• Capsules
• Gummies
• Powders
• Others

According to the men’s health supplements market forecast, the gummies segment is expected to witness significant growth in the coming years. This growth can be attributed to the increasing popularity of gummies as a preferred dosage form among consumers, including men. Gummies are appealing to men due to their convenient and enjoyable nature, making them an easy and tasty way to incorporate supplements into their daily routines. The pleasant taste and texture of gummies make them particularly attractive to those who may have difficulty swallowing pills or prefer a more enjoyable supplement experience. Moreover, manufacturers have been focusing on introducing gummy supplements with targeted health benefits that cater to men's specific needs.

Men’s Health Supplements Market By Distribution Channel

• Online
• Offline

Based on the distribution channel, the online segment is expected to continue its growth trajectory in the coming years. The increasing adoption of e-commerce platforms and the rise in online shopping among consumers, including men, have been major factors driving the growth of the online segment. The convenience of purchasing men's health supplements online allows consumers to compare products, read reviews, and make informed decisions from the comfort of their homes. Moreover, online retailers often offer a wider selection of products and competitive pricing, making it an attractive option for consumers seeking a variety of men's health supplements. Additionally, the COVID-19 pandemic has further accelerated the growth of the online segment, as consumers shifted towards online shopping due to restrictions on physical retail stores and the need for contactless shopping. The shift in consumer behavior towards digital platforms is expected to have a long-term impact, driving more men towards purchasing their health supplements online.

Men’s Health Supplements Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)