The market for mental health app is expected to grow at a CAGR of around 24.2% from 2020 to 2027 and projected to reach the market value of around US$ 3,709.2 Mn by 2027.
Mental health apps are tools designed to be accessed via smartphone or any other mobile device. These apps are focused to enhance self-awareness among users by controlling their mood, maintaining good habits by breaking bad ones, and cultivating positive thinking. Some of the major mental illnesses targeted by mental health application include mood disorders (like depression or bipolar disorder), anxiety disorders, personality disorders, psychotic disorders, eating disorders, trauma-related disorders, and substance abuse disorders among other.
Market Dynamics
The growing awareness among people about the importance of mental health and the launch of numerous mental wellness applications are driving the market growth. The introduction of major health campaigns like Campaign Against Living Miserably (CALM) in order to raise awareness regarding mental health and the burgeoning use of connected devices across the young population is boosting the market value. Moreover, inappropriate work-life balance & eating habits, hectic schedules, social distancing, and relationship problems are some of the major factors that are increasing the risk of mental illness among people across the globe especially in developed and developing regions. Furthermore, increasing awareness among the people of developing economies and the development of updated and advance featured applications are anticipated to create potential opportunities over the estimated timeframe. On the other hand, anosognosia among people in mental illness cases, and risk associated with data piracy are the factors likely to limit the growth to an extent over the forecast period from 2020 to 2027.
Segment Instance of Global Mental Health App Market
Android segment accounted for the maximum revenue share in the global mental health app market
Based on the type of platform, the android segment is leading the market with maximum downloads in the global market. The presence of a large number of android users is the primary factor supporting the dominating segmental market value. Additionally, the android operating system is also anticipated to exhibit the fastest growth over the forecast period from 2020 to 2027. The increasing production and marketing of economical android mobile phones by manufacturers across both developed and developing economies is further expected to accelerate the segmental market value.
North America leading the global mental health app market with maximum revenue share
In 2019, North America held the major revenue share (%) in the global mental health app market, and the region is also projected to maintain its dominance throughout the forecast timeframe from 2020 to 2027. The US contributed the maximum revenue in the regional market. As per studies, 1 in 5 Americans experience a mental illness in their lifetime and around 10 million Americans (1 in 25) live with a serious mental illness. In addition, Asia Pacific is projected to experience the fastest growth over the forecast period from 2020 to 2027 owing to its rapidly developing economies. The changing lifestyle and shifting trend towards the urban culture and nuclear families are factors boosting the number of patients with mental illness.
The major players profiled in the report include 7 Cups of Tea, Aurora Health Care, Calm, Happify Inc., Headspace Inc., Mayo Foundation for Medical Education and Research, MoodTools, NOCD Inc., Recovery Record, Inc., Sanvello Health, Talkspace, and Ustwo Fampany Ltd.
Market Segmentation
Market By Type of Platform
iOS
Android
Others
Market By Type of Subscription
Free Apps
Paid Apps
Market By Application
Cognitive-Behavioral Disorder
Obsessive-Compulsive Disorder
Phobia
Post Traumatic Stress Disorder
Suicidal Ideation/Schizophrenia
Addiction Disorder
Market By End User
Home Care Setting
Mental Hospitals/Asylums/IPD Settings
Clinics/Outpatient Counselling
Mental Health Research Centres
Market By Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
The market for mental health app is expected to reach a market value of around US$ 3,709.2 Mn by 2027.
The mental health app market is expected to grow at a CAGR of around 24.2% from 2020 to 2027.
Android is the leading segment by type of platform in the mental health app market
The growing awareness among people about the importance of mental health, launch of numerous mental wellness applications, Introduction of major health campaigns, and burgeoning use of connected devices among others are some of the major factors driving the market growth.
7 Cups of Tea, Aurora Health Care, Calm, Happify Inc., Headspace Inc., Mayo Foundation for Medical Education and Research, MoodTools, NOCD Inc., Recovery Record, Inc., Sanvello Health, Talkspace, and Ustwo Fampany Ltd are some of the prominent players in the market.
North America held the highest market share in the mental health app market
Asia Pacific is expected to be the fastest growing market over the forecast period