In today’s rapidly transitioning world, it is very difficult for even an outstanding mobile application to stand out, owing to the presence of millions of other mobile applications. The entire responsibility lies on factors such as ability of marketing campaign to obtain attention of right type of users who install applications, stick to it, and thereby contribute to the financial gain of the mobile application. Other important factor is that the mobile app must meet expectations of user in best possible and simple manner. The instinctive premonitions or minimally-educated estimates pertaining to the consumer preference may not be correct every time in meeting financial expectations. This kind of uncertain queries can be easily answered through mobile analytics. It can be defined as the analytics branch designed specifically for particular mobile platform such as to make timely and informed decisions for higher consumer satisfaction, thus leading to significant improvement of business performance. Owing to the increasing number of smartphones, in which every act from financial transactions, shopping to social networking is performed, a significant amount of data is being generated. With the help of analysis of this data through mobile analytics, apt business decisions can be obtained.
The global mobile analytics market is categorized based on deployment model, vertical, solution, and region. Based on solution, the mobile analytics market can be divided into advertising analytics, mobile marketing, application analytics, in-app analytics and various other solutions. On the basis of deployment model, the mobile analytics market can be divided into cloud-based and on-premise deployment model. On the basis of vertical, the global mobile analytics market can be divided into retail, manufacturing, transportation & logistics, public, media & entertainment, healthcare, IT & telecommunication, financial service, banking, and insurance (BFSI), and energy & utility. Geographically, the mobile analytics market can be divided into North America, Europe, Asia-Pacific, Latin America and Middle East & Africa (MEA).
The global mobile analytics market is expected to witness high growth during the future years. Presently, North America commands the largest share in the global market and is expected to maintain its market leadership followed by Europe during the future years. Asia-Pacific market is estimated to grow at a fast pace as compared to other regional markets owing to population explosion and increasing number of people possessing smartphones and tablets across nations like China, India, and Indonesia.
Factors boosting the growth of mobile analytics market include large penetration of smartphones and other mobile devices in various regions across the world. Moreover, high inclination of enterprises towards mobile-based advertising along with emergence of cloud based analytics tools are expected to accentuate the mobile analytics market growth during the future years. However, lack of data privacy and security issues coupled with lack of awareness pertaining to mobile analytics solutions, especially in developing nations are expected to curb the growth of mobile analytics market.
The major players in the global mobile analytics market include Yahoo Inc., IBM Corporation, Mixpanel Inc., Crittercism Inc., Google Inc., Upsight Inc., Webtrends Inc., Amazon Web Services Inc., Adobe Systems Inc., Netbiscuits Inc. and others. The main strategies adopted by key market players in the global mobile analytics market include mergers and acquisitions to accentuate their product portfolio and market share. Moreover, collaborations and partnerships with cloud-based providers is the other strategy being followed by major mobile analytics vendors to gain competitive position.
Market by Solution
· Advertising analytics
· Mobile marketing
· Application analytics
· In-app analytics
Market by Deployment
Market by Vertical
· Transportation & logistics
· Media & entertainment
· IT & telecommunication
· Banking, financial service, and insurance (BFSI)
· Energy & utility
Market by Geography
· North America
o Rest of Europe
o Rest of Asia-Pacific
· Latin America
o Rest of Latin America
· Middle East and Africa (MEA)
o South Africa
o Saudi Arabia
o Rest of MEA
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