Mobile application is user friendly software which is designed to run on mobile devices such as smartphone or tablet computer or any other device. Mobile applications or apps are used to retrieve general information such as email, games, contact, productivity, entertainment, social and personalization, music and lifestyle, travel and navigation, and others. In addition, mobile apps help end-users to search for information and download data by connecting to the internet. The mobile industry is growing at a robust pace in which mobile manufacturers, leading enterprises, wireless operators and some IT individuals are enabling developers to build new paid and unpaid apps that are placed in the online store.
The use of mobile applications has become progressively popular among mobile phone users. The growth of smartphones has led to the rise in usage and downloading of apps. A number of mobile app users is growing with the shift in computing use from desktop to mobile platforms. The boom in mobile phone market coupled with the usage of smartphone trend is accelerating the mobile application market. Rapidly growing mobile phone industry and population worldwide is boosting the adoption of mobile application market significantly. Technological development and globalization are the major factors driving the mobile application market. The challenges faced by mobile application market include the compatibility issues of mobile applications with different operating systems.
The global mobile application market can be broadly segmented on the basis of store type, application categories and regions. Native and third party are the sub segments of store type. Games & entertainment, productivity, social & personalization, music & lifestyle, travel & navigation, and business & finances are included in the application categories segment. The native segment was estimated to be the largest revenue generator in the current year, whereas the third-party segment will be the highest growing segment in the coming years owing to the fact that the less entry barriers and faster opening of new stores. The games and entertainment application category dominated the global mobile application market owing to the maximum downloads by users. The rising need for entertainment apps such as online music was the most downloaded application. Also, the availability of large numbers of mobile gaming apps is driving the mobile application market, globally.
Geographically, the global mobile application market is segmented into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA). Currently, North America commands the largest share in the global mobile application market; however, Asia-Pacific was analyzed to be the largest market in terms of downloads. The mobile application market has a huge scope in emerging economies of Asia-Pacific such as, India and China who are anticipated to lead the mobile app market due to growing demand for mobile gaming and internet subscription. The European market for mobile application is projected to be the highest revenue generator in the coming years.
Apple, Inc., Blackberry Ltd., Appslib, Apptap, Bizness App, Crackberry Store, Cydia, Getjar, Handmar, LG Mobile, Mobango, Palm, PocketGear, SlideME, Softeq Development Corporation, QBurst, Sourcebits,Inc., WillowTree Apps, Inc., Handmark Inc., Microsoft Corporation, OpenXcell Tehnolabs Pvt. Ltd., Y Media Labs, Inc. and Google, Inc. are the major players in the mobile application market. Major software companies, such as Google and Apple are offering strong competition to the relatively safe and established participants in the mobile application business. These companies have led to significant structural changes in the market by enforcing and imposing their rules for the future development of mobile application. The market for mobile application is highly competitive and hence all the players in the market are investing extensively in R&D of new applications for customers.
Market by Store Type
· Third party
Market by Application
· Games & entertainment
· Social & personalization
· Music & lifestyle
· Travel & navigation
· Business & finances
Market by Geography
· North America
o Rest of Europe
o Rest of Asia-Pacific
· Latin America
o Rest of Latin America
· Middle East and Africa (MEA)
o South Africa
o Saudi Arabia
o Rest of MEA
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