Mobile security is defined as the protection of smart phones, laptops, tablets, and networks from vulnerabilities and threats coming with wireless computing. The term mobile security is broad and covers everything from reducing risk and securing devices and its data in case of theft, shielding mobile devices from malware threats, to accidental loss or unauthorized access of the mobile device. Securing mobile devices has become very important in recent years owing to the fact that a number of devices and the uses to which they are put has expanded tremendously. The amount of sensitive information accessible by mobile devices has risen majorly in the past couple of years and there are no signs of it reducing. This data makes devices extremely valuable and a target for attackers. There are three main targets for threats: identity, information, and availability.
Many small and medium businesses adopt BYOD (Bring Your Own Device) into their business environment; therefore the demand for mobile security is on the rise. Some of the major factors driving the mobile security market include mobile payments, protection of DRM (Digital Right Management), protection of VPN (Virtual Private Network), BYOD and need for superior level of security to perform financial transactions. On the other hand, some of the restraining factors associated with mobile security include high cost associated with the threat of hackers breaching the security channels, integrating solutions, accessing critical data, lack of awareness among consumers in certain regions, and complexity of embedded device security.
The global mobile security market can be broadly segmented on the basis of solution, type, OS, end-user and regions. Further, by solution, market is segmented into mobile identity management, mobile data protection, mobile device management (MDM), mobile virtual private network and mobile application management (MAM). The MAM segment is estimated to capture largest share in the global mobile security market owing to the number of applications developed by developers.
On the basis of security type the market can be broadly segmented into software and services. The different operating systems in the mobile security market include Android, iOS, Blackberry, Microsoft, and others. Android is the largest OS segment in the mobile device market with thousands of devices activated per day. The major end user/vertical driving mobile security market are individual users, enterprise users, financial institutions, retail, government, telecommunication & IT, healthcare, education, travel and hospitality, manufacturing and automotive, aerospace & defense and others. By region, the market is segmented in North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa (MEA). Presently, the demand for mobile security is apparent in all the regions with North America leading the market, followed by Europe and Asia-Pacific. The latter is expected to witness robust growth in the coming period due to growing IT and consumer electronics industry.
The global mobile security market is analyzed to witness high competition among the players as the market is still in its promising stage. The manufacturers are making huge investments in R&D to meet the growing requirement of advanced mobile security solutions. The demand in emerging economies is especially high because they have large numbers of customers demanding mobile security solutions. Companies in the market primarily compete on the compatibility issues in order to retain the market share. Leading companies in the market are AVG, Kaspersky Lab, McAfee and Symantec. Other prominent vendors in the mobile security market include Apple, AegisLab, Avast, BullGuard, Bitdefender, CA Technologies, Fortinet, Cisco, F-Secure, Quick Heal, Juniper Networks, Sophos, and Trend Micro.
Market by Solution
· Mobile identity management
· Mobile data protection
· Mobile device management (MDM)
· Mobile virtual private network
· Mobile application management (MAM)
Market by Type
Market by OS
Market by End User
· Individual users
· Enterprise users
· Financial institutions
· Telecommunication & IT
· Travel and hospitality
· Manufacturing and automotive
· Aerospace & defense
Market by Geography
· North America
o Rest of Europe
o Rest of Asia-Pacific
· Latin America
o Rest of Latin America
· Middle East and Africa (MEA)
o South Africa
o Saudi Arabia
o Rest of MEA
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