Category : Consumer Goods and Food and Beverages | Delivery Format : PDF | Status: Forthcoming | Report ID : ARC2516
Portable water purifiers are usually used by consumers during outdoor activities. The portable water purifier has unique cutting edge, chemical-free, Space Nano Technology with a cartridge life of upto 600 fills. This help in removing the undesirable chemical, biological contaminants, etc. from the water and make it safe to drink.
Market Dynamics
Noticeable increasing in percentage of consumers opting for outdoor activities such as hiking, trekking, etc., along with rise in awareness related to water borne diseases due to consumption of outdoor water is resulting in demand for portable water filters this is major factor expected to drive the growth of global portable water filters market. Consumer’s interest towards outdoor activities is increasing. The rise in health awareness and focus on living healthier lifestyles is the reason to flourish the active and outdoor recreation sectors. Running, hiking, cycling, boating, fishing, camping and walking are smog of the major activities that are gaining traction among consumers across the globe. In 2016, 144.4 million Americans, or 48.8% of the US population, participated in an outdoor activity at least once. Outdoor participation grew from 48.4% of the US population in 2015 to 48.8% in 2016. Consumers spending on living healthier lifestyle are increasing, coupled with outdoor recreation gaining importance this has led to increase demand for products and accessories in these sector.
Major players along with the advanced technology are focused on introduction of innovative filters that help consumers in removing undesirable chemicals, biological contaminants, suspended solids, and gases from water. Their approach towards product launch in order to attract new customers is expected to impact the growth of portable water filters market. In 2018, GRAYL a manufacture of sport accessories launched GRAYL GEOPRESS a next generation purifier that quickly cleans even the sketchiest of water for travellers, adventurers, and survivalists. This product launch helped the company to enhance the product portfolio and increase the revenue share.
Increase in number of inpatients in hospitals related to infection due to water borne diseases is resulting in consumer’s inclination towards adoption of portable filters this is expected to augment the growth of portable water filters market. People are traveling to rural areas as part of life experience and travelers are more conscious about the water. Availability of fresh and pure water is difficult to expect this is increasing the importance of portable filter. According to U.S. Department of Health & Human Services, about 7.2 million Americans get sick every year from diseases spread through water. Factors such as availability of packaged drinking water and increasing government initiatives related to providing clean water are expected to hamper the growth of global portable water filters market.
In addition, lack of awareness among consumers and preference for other alternatives are factors expected to challenge the growth of target market. However, technological advancements by major players and introduction of innovative solutions with high marketing strategies for product awareness are factors expected to create new opportunities for players operating in the portable water filters market over the forecast period. In addition, increasing partnerships and agreements in order to strengthen the distribution channel is expected to support the revenue transaction of the target market.
Segment Analysis By Region
The market in North America is expected to account for major revenue share in the global portable water filters market due to increasing consumer’s interest in outdoor activities. Outdoor participation grew from 48.4% of the US population in 2015 to 48.8% in 2016. This represents an addition of 2 million outdoor participants. The participation rate among males ages 6 to 12 and ages 13 to 17 increased by one percentage point since last year to reach 65%. Participation among males ages 18 to 24 dropped by two percentage points to 54%. Presence of large number of players operating in the country and introduction of innovative solutions is expected to boost the growth of target market in this region. In addition, increasing merger and acquisition activities in order to enhance the business presence and increase the customer base is expected to impact the target market growth.
The market in Asia Pacific is expected to witness faster growth in the target market due to increasing awareness among consumers related to portable filters. In addition, players focus on tracking the untapped market in developing countries is expected to augment the portable water filters regional market growth.
Competitive Landscape
The global portable water purifiers market is high highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.
Report coverage
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Portable Water Purifiers Market Segment Analysis, 2019
The global portable water filters market is segmented into technology, distribution channel, and end-use. The technology segment is bifurcated into gravity purifier, UV purifier, and RO purifier. Among technology, the gravity purifier segment is expected to witness a noticeable revenue share in the global portable water filters market. The distribution channel segment is divided into online and offline. Among distribution channels, the online segment is expected to witness faster growth in the target segment. The players profiled in the report are Kent RO limited, GE Corporation, Best Water Technology, Whirlpool Corporation, Brita, SteriPEN, General Ecology Inc., Mechanical Equipment Co., Inc., Blue Spring Corporation, GRAYL, Inc, Vestergaard, Portable Aqua, Aquasana, Inc., and Panasonic.
Market Segmentation
Market By Technology
Gravity Purifier
UV Purifier
RO Purifier
Market By Distributional Channel
Online
Offline
Market By End-Use
Commercial
Residential
Market By Geography
North America
• U.S.
• Canada
Europe
• U.K.
• Germany
• France
• Spain
• Rest of Europe
Asia-Pacific
• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific
Latin America
• Brazil
• Mexico
• Rest of Latin America
Middle East & Africa
• GCC
• South Africa
• Rest of Middle East & Africa
Frequently Asked Questions
Noticeable increasing in percentage of consumers opting for outdoor activities such as hiking, trekking, etc., along with rise in awareness related to water borne diseases due to consumption of outdoor water is resulting in demand for portable water filters this is major factor expected to drive the growth of global portable water filters market.
In technology the gravity purifier segment is growing at faster pace.
In the global market the Asia Pacific region is expected to grow faster.
Some of the players considered in the report scope are Kent RO limited, GE Corporation, Best Water Technology, Whirlpool Corporation, Brita, SteriPEN, General Ecology Inc., Mechanical Equipment Co., Inc.,.
The North America is expected to account for major revenue share in the global market.
In sales channel the online segment is growing at faster pace.
Factors such as availability of packaged drinking water and increasing government initiatives related to providing clean water are expected to hamper the growth of global portable water filters market.
