The global kombucha market size is anticipated to around USD 6.2 billion by 2026, this market is anticipated to grow with 23.0% CAGR during the forecast time period.
This market is anticipated to be driven by rising product developments, flavour season experimentation, and customer mindfulness about medical advantages related with the product.
Flavoured kombucha beverages are required to observe immense ascent popular over the coming years as customers frequently incline toward drinks with a reviving taste. Dispatch of new flavours and products by real players is relied upon to additionally move showcase development. Original kombucha flavour enhance is relied upon to develop at a high CAGR by virtue of its expanding request among ordinary purchasers.
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Value chain of the product contains raw material providers, producers, merchants, and end-use verticals. Kombucha is gotten from raw materials, for example, Symbiotic Colony of Bacteria and Yeast (SCOBY), tealeaves,flavours, andsugar.
Providers shape the essential dimension of kombucha value chain. Kombucha and sugar are the essential raw materials utilized for product producing. Kombucha is delivered by fermenting tea utilizing a Symbiotic Colony of Bacteria and Yeast (SCOBY). The yeast part incorporates Saccharomyces - a probiotic growth, bacterial component gluconacetobacter xylinus, and different species.
Tealeaves, for the most part black tea and green tea, are utilized in kombucha preparing process. Another significant raw material utilized is sugar. Both these products are effectively accessible at markets. As per the Food and Agriculture Organization (FAO) of United Nations (UN), worldwide tea generation including green, black and moment tea expanded by 6% and achieved 5.07 million tons in 2013. Black tea output expanded by 5.4% in light of proceeded with firm costs, while green tea yield expanded by 5.1%.
The global kombucha market is segmented into flavour, distribution channel and region.On the basis of flavour, the global kombucha market is segmented into original, and flavoured. On the basis of distribution channel, the global kombucha market is segmented into Supermarkets, Online Stores, and Health Stores. On the basis of region the global Kombucha market is bifurcated into Europe, Latin America, North America, Middle East & Africa, and Asia Pacific.
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North America represented 59.4% market volume in 2018. Strong distribution network or Solid dispersion system and rising purchaser mindfulness in U.S. are anticipated to drive territorial market. Asia Pacific is anticipated to develop at the most noteworthy CAGR over the conjecture time frame because of expanding interest for probiotic and strengthened drinks. The pattern of expending solid and common products is anticipated to look good for market development. Europe is fundamentally affected by rising interest for utilitarian drinks and appeal from Russia and Germany.
Kombucha products are confronting administrative concerns identified with liquor content present in the beverage. The U.S. Sustenance and Drug Administration (FDA) and other administrative experts have recommended to take careful steps previously expending the product and all the more so for the general population attempting the product for the first. A few purchasers have revealed stomach vexed, unfavourably susceptible responses, lethal responses, and metabolic acidosis after utilization of this product. Expanding mindfulness with respect to sick impacts has unfavourably influenced the market development.
Organizations have put a tremendous measure of cash in obtaining extra generation capacities in developing nations and in growing their distribution channels. Expanding speculations by functional food and beverage organizations in innovative work to create sound products are anticipated to fuel market development.
Market companies are concentrating on implementing new strategies for instance regional expansion, partnerships, mergers and acquisitions, new product launches, and distribution agreements to surge their revenue share. And also, growing R&D investments paired with technical advancements to commercialize highly efficient products are expected to offer huge growth opportunities for industry participants. Some of the main businesses present in the Kombucha market are Kombucha Wonder Drink, Millennium Products, Inc. , Live Soda Kombucha , Reed’s, Inc. , Nesalla Kombucha , The Hain Celestial Group , Makana Beverages Inc., Revive Kombucha , Red Bull Gmbh (Austria), Kosmic Kombucha , Cell - Nique Corporation , Townshend’s Tea Company, Buchi Kombucha , The Humm Kombucha , and Gt’s Kombucha. Significant strategic initiatives undertaken by global businesses include partnerships, new product launch, and acquisitions.
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