Probiotics Market Size - Global Industry, Share, Analysis, Trends and Forecast 2023 - 2032

The global Probiotics Market gathered USD 67.8 Billion in 2022 and is expected to reach USD 213.1 Billion by 2032, growing at a CAGR of 12.4% from 2023 to 2032.

Probiotics Market Highlights

• The global probiotics market is poised to achieve a revenue of USD 213.1 billion by 2032, experiencing a CAGR of 12.4% from 2023 to 2032
• In 2022, the Asia-Pacific probiotics market held a value of approximately USD 26.4 billion
• The North America probiotics market is expected to witness substantial growth, with a projected CAGR of over 13% from 2023 to 2032
• Among ingredient, the bacteria sub-segment accounted for revenue exceeding USD 56.9 billion in 2022
• In terms of products, the probiotic food & beverage sub-segment claimed a significant share, surpassing 60% in 2022
• Targeted marketing and educational campaigns on probiotics' benefits is one of the notable probiotics market trends

The effect of the busy contemporary lifestyle is that people's intake of healthy food is often restricted. This can disrupt the delicate balance of the body's intestinal flora, leading to gastrointestinal discomfort and potential infections. To help maintain a healthy balance of intestinal flora and control infections, people often consume food or food supplementary products containing friendly live bacteria cultures, commonly known as 'probiotics.' Probiotics are live microorganisms, and the standard definition provided by the Food and Agriculture Organization (FAO) of the UN states that they offer appropriate health benefits to the host when administered correctly. These friendly and active bacteria are typically referred to as 'probiotic supplements' and are available in various forms such as tablets, liquids, chewables, capsules, powders, and more, which are consumed or administered by humans in a non-alimentary form.

Global Probiotics Market Dynamics

Market Drivers

• Growing consumer awareness about gut health and overall well-being
• Increasing demand for natural and functional foods
• Rising prevalence of digestive disorders and related health issues
• Expansion of the healthcare and wellness industry

Market Restraints

• Limited understanding of probiotic mechanisms and strains
• Regulatory challenges and quality control issues
• High production and storage costs
• Competition from alternative health supplements

Market Opportunities

• Emerging markets with untapped potential for probiotic products
• Customized and personalized probiotic solutions
• Integration of probiotics into various product categories

Probiotics Market Report Coverage

Probiotics Market Insights

The growth of effective probiotic strains is motivated by an increasing customer inclination toward preventative healthcare.

Probiotics, when consumed in appropriate quantities, have desirable impacts on the human body, such as improving intestinal wellness and reducing intestinal inflammation. Probiotics play a significant role in healthcare prevention by enhancing the immune system to prevent illnesses from occurring. Therefore, the overall market development over the forecast period is expected to benefit from the increasing awareness of preventive healthcare.

Preventive healthcare involves adopting healthy lifestyles and making nutritional choices to prevent disease. Awareness of preventive healthcare is increasing due to various factors, including higher disposable incomes, improved living standards, and a growing aging population. Easy access to preventive health information on the Internet also contributes to this growing awareness.

The U.S. probiotics industry targets specific demographics, such as geriatrics and gender-specific products. These niche markets provide regional players with opportunities to adopt various strategies to enhance and optimize their product portfolios. In the coming years, the U.S. market will be driven by high demand for probiotic-based foods, beverages, and nutritional supplements.

Probiotics face strict regulations in the U.S., posing challenges for domestic market players, especially in areas like nutraceutics, nutricosmetics, and nutritional supplements, particularly those designed for children. This regulatory environment has somewhat hindered innovation in probiotic products for baby boomers. However, in 2016, the nation saw the introduction of 204 probiotic products designed for adolescents.

Probiotics Market Segmentation

The worldwide market for probiotics is split based on ingredient, product, end-use, distribution channel, and geography.

Probiotics Ingredients

• Yeast
• Bacteria

According to the probiotics indutry analysis, bacteria ingredient valued for a considerable market share in past few years. Lactobacilli can also be divided into groups such as Bifidobacterium and Streptococcus, while yeast can be further categorized into Boulardii and other Saccharomyces strains. Most probiotics are bacterial, primarily lactobacillus or lactic acid bacteria, and are commonly used in fermented products like kefir, sauerkraut, yogurt, and kimchi. Another significant application for bacterial ingredients is dietary supplements.

Probiotic yeast components offer a range of biological activities, making them suitable for various applications beyond the realm of food. In addition to contributing to flavor innovations in fermented foods, yeast-based components also enhance productivity and health in livestock. Saccharomyces boulardii, due to its healing properties and resistance to harsh stomach conditions including pancreatic and bile juices and other stomach acids, is the most prevalent yeast strain in the probiotics sector.

Probiotics Products

• Animal Feed Probiotics
• Probiotic Food & Beverages
  • Specialty Supplements
  • Food Supplements
  • Nutritional Supplements
  • Infant Formula
• Probiotic Dietary Supplements
  • Cereals
  • Baked Food
  • Dairy
  • Non-Dairy
  • Dry Food
  • Fermented Meat

As per the probiotics market analysis, probiotic food & beverage product accounted for maximum share in 2022. Foods and beverages are further classified into the following categories: milk, cereals, baked goods, and fermented meat. Dietary supplements are also divided into nutrient supplements, vitamins, minerals, and infant formula.

Probiotics are added to enhance the overall nutritional value and taste of baked goods. The market has introduced products like probiotic muffins and nutritional bars, among others. In recent years, the consumption of these baked products with probiotic infusion has increased due to the growing trend towards preventive healthcare.

Probiotic nutritional supplements are becoming more popular among consumers seeking natural alternatives for various health issues. Probiotics offer a natural approach to addressing a range of conditions related to gut health, gastrointestinal issues, and immune system enhancement, as opposed to pharmaceutical alternatives. There are plans to further develop new delivery technologies such as gummies, powders, and chewable products.

Probiotics End-Uses

• Animal Probiotics
• Human Probiotics

Based on end-use, the human probiotic sub-segment gathered utmost revenue in 2022. Technological advancements in human-grade probiotics have expanded the range of products suitable for human consumption. This response has been driven by leading market players incorporating new high-quality components into juices and other non-dairy products. As a result, major players have entered the juice market. For instance, Ganeden, Inc., a U.S.-based supplier of probiotic ingredients, offers probiotic juices designed for children, the elderly, and athletes.

Furthermore, scientists have received significant attention in the field of animal nutrition over the years. This attention stems from the increasing focus on alternative solutions to traditional growth promoters like antibiotics, aimed at improving animal health. The presence of antibiotic bans in various countries has positively impacted the growth of the animal probiotics segment and is expected to create favorable growth prospects in the forecast period.

Probiotics Distribution Channels

• Hypermarkets/Supermarkets
• Pharmacies/Drugstores
• Specialty Stores
• Online Stores
• Others

According to the probiotics market forecast, hypermarkets/supermarkets will cover greater market share in the coming future. Hypermarkets/supermarkets are common channels for purchasing protein-based supplement products due to the convenience of shopping and the availability of multiple brands. It is anticipated that the supermarkets/hypermarkets segment will experience significant growth over the predicted period. Since numerous probiotic products are available, consumers who buy probiotics through these retail channels are likely to be more selective in their approach.

Another convenient way to purchase probiotics is through online channels. Consumer buying patterns have evolved in recent years, with increased product availability, a wider variety of options, enhanced shopping convenience, the ability to select desired quantities, and flexible delivery times, all encouraging consumers to prefer online retail services. This has had a significant positive impact on the industry over the years and is expected to continue growing over the forecast period, along with the expansion of pharmacies, fitness centers, and other related distribution channels.

Probiotics Market Regional Segmentation

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)

Probiotics Market Regional Analysis

In 2022, Asia-Pacific led the market with a 39% market share. This region has experienced significant growth in consumer awareness due to competitive strategies adopted by global players. The overall growth is driven by strong demand from countries like India, China, and Australia. Additionally, the increasing population, coupled with rising disposable income and living standards, is expected to contribute to this overall growth.

Recent times have seen the market flooded with probiotics that lack stability at room temperature due to a lack of technology. Major companies have addressed this quality issue by implementing techniques like microencapsulation, which enhances the stability and shelf life of probiotic bacteria. Regional growth over the forecast period is also expected to benefit from ongoing research and development efforts aimed at creating effective strains with a wide range of applications and high temperature resistance.

The development of North America during the forecast period is also expected to be substantial. Regional market growth will be further bolstered by ongoing investments from manufacturers in the cosmetics and pharmaceutical sectors. Regional players are investing in research and development to create products that cater to the needs of customers of different ages and genders, which is expected to drive market growth throughout the forecast period.

Probiotics Market Players

Some of the top probiotics companies offered in our report includes Arla Foods, Chr. Hansen Holding A/S, BioGaia, Danone, General Mills, Inc., DuPont De Nemours, Inc.,i-Health, Inc., Lallemand Inc., Kerry Group plc, Lifeway Foods Inc., Mother Dairy Fruit & Vegetable Pvt. Ltd., and Nestle S.A.