Self-Tanning Products Market (By Product Type: Lotions, Gels, Others; By Distribution Channel: Supermarkets & Hypermarkets, Convenience Stores, Online; By End Use: Men, Women) - Global Industry Analysis, Market Size, Opportunities and Forecast 2020 - 2027

Category : Consumer Goods and Food and Beverages | Delivery Format : PDF | Status: Published | Pages : 190

The global self-tanning products market is anticipated to grow at a CAGR of around 6.3% during the forecast period 2020 to 2027 and to reach around US$ 2.5 Bn by 2027.

Market Dynamics

Consumers approach towards traditional way of tanning is changing they are focused on adoption of more safe and modern ways of tanning. Gradual increase in incidence of skin cancer and side-effects of UV rays on skin is resulting in inclination towards acceptance of products such as pills and lotions. Increasing spending capacity on beauty products and rising awareness among consumers related to self tanning products are major factors expected to drive the growth of global self-tanning products market. Chancing consumer standards and high spending capacity is resulting in demand for products with better effects. Government is imposing various regulations related to use of harmful chemicals in beauty products this is resulting in manufacturers approach towards introduction of organic products. Players across the globe are focused on enhancing the business through strategic acquisition and increase the customer’s base this is expected to impact the growth of self-tanning products market. Crown Laboratories, Inc. a specialty pharmaceutical company and Hildred Capital Partners, LLC acquired Vita Liberata in 2020 the Ireland based company specializes in sunless tanning and skincare products. This acquisition is expected to help the company to enhance the business presence and increase the revenue share. In addition, St Tropez that offers self tanning products across the globe was acquired by PZ Cussons a manufacturer of Imperial Leather soaps and Carex handwashes in 2020. This acquisition is expected to help the company to enhance the business.

With the chancing competitive landscape across the globe and rising competition players are spending high in development of beauty products and introduction of modern solution such as pills and gels by major players are major factors expected to drive the growth of global self-tanning products market.

ST TROPEZ a beauty product brand launched new Self Tan Express Bronzing Gel that uses skin caring ingredients such as Hyaluronic Acid to help skin keep moisturized and help the tan last longer. This product launch is expected to help the company to enhance the customer base and increase the revenue.

Bondi Sands an Australian self tanning brand expanded its product range with it’s first-ever line of body care products. The company offers more than 20 self-tanning products from gradual tanning milks to mists and lotions. This is expected to help the company to increase the product offering and attract new customers.

Factors such as high cost of beauty product, stringent government regulation related to product approval and side-effects of the chemical in products on skin are expected to hamper the growth of global self-tanning products market. In addition, weak distribution channel is expected to challenge the growth of self-tanning products market. However, factors such as increasing investment by major players for R&D activities and focus on introduction of organic solutions are expected to create new opportunities for players operating in the target market. In addition, major players focused on strengthening the distribution channel is expected to support the revenue transaction of target market.

Segment Analysis by Region

The market in North America is expected to account for major revenue share in the global self-tanning products market due to rising awareness among consumers related to self-tanning products. Increasing consumer’s awareness related to skin diseases and adoption of beauty products as preventive measures is increasing demand for self-tanning products this is expected to boost the growth of self-tanning products market.  In addition, favorable business polices by the government and introduction of innovative solutions in order to attract new customers are factors expected to boost the growth of regional market.

Competitive Landscape                                                                                 

The global market is high highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.

Report coverage

Market

 Global Self-Tanning Products Market

Analysis Period

2016 – 2027

Base Year

2019

Forecast Data

2020 – 2027

Market Stratification

Product Type, Distribution Channel, End Use and Geography

Regional Scope

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa

Report Coverage

Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Regulation Analysis


Self-Tanning Products Market Segment Analysis, 2019

The global self-tanning products market is segmented into product type, distribution channel and end use. The product type segment is divided into lotions, gels, and others. Among product type the lotions segment is expected to account for major revenue share in the self-tanning products market. The end use segment is divided into men and women. Among the end use the women segment is expected to account for major revenue share in the target market due to high spending on beauty products.

The players profiled in the report are Estée Lauder Companies, Kao Corp. L'Oréal Group, Procter & Gamble, Unilever, Beiersdorf, Johnson & Johnson, Avon Products, Inc., Shiseido Co. Ltd., and Swallowfield.

Market Segmentation

Market By Product Type

Lotions

Gels

Others

Market By Distribution Channel

Supermarkets & Hypermarkets

Convenience Stores

Online

Market By End Use

Men

Women

Market By Region

North America

  • U.S.
  • Canada

Europe

  • U.K
  • Germany
  • France
  • Spain
  • Rest of Europe

Asia-Pacific

  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia-Pacific

Latin America

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East & Africa

  • GCC
  • South Africa
  • Rest of Middle East & Africa


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