Sexual Wellness Market Size - Global Industry, Share, Analysis, Trends and Forecast 2024 - 2032

The Global Sexual Wellness Market Size accounted for USD 86.8 Billion in 2023 and is estimated to achieve a market size of USD 140.5 Billion by 2032 growing at a CAGR of 5.6% from 2024 to 2032.

Sexual Wellness Market Highlights

• Global sexual wellness market revenue is poised to garner USD 140.5 billion by 2032 with a CAGR of 5.6% from 2024 to 2032
• North America sexual wellness market value occupied around USD 42.6 billion in 2023
• Asia-Pacific sexual wellness market growth will record a CAGR of more than 7% from 2024 to 2032
• Among product, the sex toys sub-segment generated significant revenue in 2023
• Based on distribution channel, the online stores sub-segment generated noteworthy sexual wellness market share in 2023
• Increasing acceptance of sexual wellness products is a popular sexual wellness market trend that fuels the industry demand

Sexual wellness, as defined by the World Health Organization, is a state of physical, mental, emotional, and social well-being related to sexuality. It is more than just the absence of illness, dysfunction, or infirmity. Sexual health necessitates a positive and respectful attitude toward sexual orientation and sexual relationships, in addition to the ability to have pleasurable and safe sexual experiences that are free of discrimination, coercion, and violence. Sexual wellness is incorporated of several factors, including recognizing and respecting the sexual rights humans share, having access to sexual health information, education, and care, practicing safe sex, and seeking care when needed.

Global Sexual Wellness Market Dynamics

Market Drivers

• Rising worldwide prevalence of sexually transmitted diseases
• Growing awareness regarding sexual health items
• Changing attitude towards sexual health

Market Restraints

• Lack of awareness and the reduced availability of correct sources for information
• Allergies from latex condoms

Market Opportunities

• Increasing government initiatives and sex education programs
• New product launches and R&D among key companies
• Easy availability of sexual items by the growing e-commerce industry

Sexual Wellness Market Report Coverage

Sexual Wellness Market Insights

The worldwide sexual wellness market revenue has been increasing due to the increasing cases of sexually transmitted diseases such as HIV/AIDs, STIs, and others. For instance according to the Centers for Disease Control and Prevention In 2023, over 2.4 million instances of syphilis, gonorrhea, and chlamydia were identified and reported. This includes around 209,000 instances of syphilis, 600,000 cases of gonorrhea, and 1.6 million cases of chlamydia. Notably, the total includes 3,882 cases of congenital syphilis, which caused 279 stillbirths and neonatal or infant deaths. Additionally, the growing number of government initiatives to spread awareness about sexual well-being is considered one of the sexual wellness market trends fueling the demand in the coming years.

Growing awareness regarding sexual health items is one of the primary factors boosting the growth of the global sexual wellness market share. Sexual health wellness items include sex toys, condoms and contraceptives, attractive lingerie, individual ointments, and others, such as sex diversions, sexual enhancement supplements, testing cards, pregnancy testing units, and vaginal sexual wellness items, which ensure the safety and enjoyment of sexual experiences. Schools are crucial in generating knowledge about the necessity of sexual health services (SHS), which will fuel market growth. For instance according to the Centers for Disease Control and Prevention a variety of steps can be taken by schools to offer students with access to sexual health services on-site or in the community.

In addition to that, the changing attitude towards sexual health is another factor fueling the sexual wellness market demand. Intimate and personal care products are quickly emerging to be the next huge opportunity as attitudes toward sex and sexual health shift. The transformation of self-care products from a luxury to a requirement has been critical to the market's emergence of sexual wellness products. Items falling under this umbrella blend enjoyment with wellbeing, catering to personal care, masturbation, and menstruation, and are not limited to toys and lubricants. Similarly, female sexual wellness is a huge business opportunity for retailers.

However, openly debating sex and sexual well-being as well as the use of sex toys and other sexual items is still considered taboo in many countries.

In addition, the use of condoms can trigger latex allergy among some individuals. Also, a dry lubricant that is used on the surface of latex condoms could cause ovarian cancer as well as fibrosis in fallopian tubes, thereby making women infertile. Furthermore, an increase in government initiatives and sex education programs are considered to be creating numerous growth opportunities for the market throughout the forecasted years. For instance, masturbation was recommended by the NYC Health Department as the safest form of sexual activity to minimize contact with others and the spread of COVID-19.

Sexual Wellness Market Segmentation

The worldwide market for sexual wellness is split based on product, end-user, distribution channel, and geography.

Sexual Wellness Product

• Sex Toys
  • Vibrators
  • Dildos
  • Penis Rings
  • Anal Toys
  • Masturbation Sleeve
  • Bondage
  • Sex Dolls
  • Others
• Condoms
  • Male Condoms
  • Female Condoms
• Personal Lubricants
  • Water-based
  • Silicone-based
  • Oil-based

According to sexual wellness industry analysis, based on products, the sex toys segment held for the majority of the sexual wellness market share in 2023 and is likely to do the same throughout the forecasted years 2024-2032. For instance revenue from sex toys is expected to be approximately 21 billion in 2023. Sex toys have grown in popularity among the millennial population because of the benefits associated with them. These toys, for example, aid in the enhancement of sexual pleasure and the prevention of sexually transmitted diseases such as HIV/AIDS. The social stigma regarding using a sex toy is fading away, thereby propelling the market demand. Additionally, growing awareness due to various initiatives, increasing importance of self-pleasure, and enjoying sex toys with or without a partner are some factors that are contributing to the growth of sexual wellness market revenue.

Sexual Wellness End-User

• Women
• Men

Women sexual wellness is considered as one of the lucrative segments in the industry. Women's segment growth is driven by an increase in the number of working women, sex education, gender neutrality, and sexual health awareness. Additionally, the growing female childbearing population in the United States, as well as the ease of online shopping and e-commerce, are expected to boost sales of sexual wellness products. Moreover, a rapid growth of sexual products can be witnessed among LGBT community. Rising awareness among LGBT community as well legalization of their marriages in emerging countries like India is likely to create numerous growth opportunities for the expansion of products like dildos, vibrators, lubricants, delay sprays etc.

Sexual Wellness Distribution Channel

• Specialty Stores
• Online Stores
• Drug Stores
• Supermarkets & Hypermarkets

Based on the distribution channel, the online stores' segment generated considerable revenue along with the fastest growth rate throughout the coming years. The growth in internet penetration as well as the widespread availability of products on e-commerce websites has triggered the online sales channel to spur lucrative growth opportunities. Furthermore, the anonymity maintained in product delivery is an added benefit for customers preferring online purchases over specialty or other stores, particularly in the case of sex toys. This factor has also contributed to the expansion of online sales channels.

Sexual Wellness Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of LATAM

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)

Sexual Wellness Market Regional Analysis

North America leads the worldwide sexual wellness market, owing to increased awareness, more disposable income, and broad availability of innovative products. The region has seen significant breakthroughs in sexual health education, which has helped to remove stigma and increase product uptake. Furthermore, the strong presence of key market participants and robust e-commerce channels makes a wide range of sexual health items, such as contraceptives, lubricants, and devices, more easily accessible. Government measures and campaigns promoting sexual health are also crucial to maintaining North America's market supremacy.

The Asia-Pacific area emerges as the fastest-growing in the sexual wellness market forecast period, driven by changing societal attitudes, rising disposable income levels, and an expanding middle-class population. Growing knowledge of sexual wellness, fueled by educational programs and internet platforms, has considerably increased product adoption in nations such as China, India, and Japan. The rise of e-commerce platforms in the region, combined with growing penetration of global brands, has accelerated market expansion. Furthermore, the growing emphasis on personal health and wellness, combined with evolving cultural standards, drives up demand for sexual wellness products. These characteristics collectively establish Asia-Pacific as a vibrant and prosperous sector, ripe for additional growth in the coming years.

Sexual Wellness Market Players

Some of the top sexual wellness companies offered in our report include Adam & Eve Stores, California Exotic Novelties LLC, Bijoux Indiscrets, Church & Dwight co., Caya, Doc Johnson Enterprises, Inc., Hot Octopuss, KarexBerhad, Reckitt Benckiser Group Plc, and TENGA Co., Ltd.