The residential and commercial infrastructures are the major consumers of solar controlled window films, contributing major revenue share to the market. Since 1950s, the construction industry has been using these protective sheets deployed in windows. These protective films offer an array of purposes, which include protection against harmful UV rays that can adversely affect the furnishings and fabrics or display articles, maintain the room temperature by blocking excessive heat from the window, lower down the air conditioner needs resulting in low energy consumption along with enhancing the look of the building. These solar films are generally manufactured from the PET (polyethylene terephthalate), a common thermoplastic that belongs to polyester family. They have outstanding optical properties and strength due to which they are used so extensively. While coating the raw material PET, it is melted and stretched bi-axially in the form of polyester sheets that are then processed rendering to their applications.
Reduction in carbon foot footprints and cost cutting in electricity bills at a low cost short payback period are some of its characteristics attracting the residential and commercial buildings to use these films in their windows. However, identification of suitable film, depending upon the climatic conditions of that particular region is the major challenge faced by end-users. Another challenge is to limit the additional incoming rays to the residential sector and its inability to provide privacy at night as well.
Traditionally, the solar controlled window films were utilized to permit high solar rejection rate. Surging smart technology such as smart glass facilitates its user with reduced electricity cost by reducing the use of light, curtains, air conditioners, heating of the room or blinders, which may become a threat of alternative. But due to high initial cost of installation of the smart glass as compared to the ordinary glass, it adds an advantage for the solar controlled window films.
Regardless of its numerous benefits, the market may witness negative growth affected by installation, technical and warranty challenges. Nonetheless, technological advancements have facilitated clear discernibility from inside during day as well as night, which are analyzed to propel the market growth in coming years. Furthermore, these films are manufactured with distortion free and clear adhesive systems coupled with scratch free coating, for the ease of maintenance and cleaning. Also these films offer advanced safety by creating shield across glass and keep the pieces of broken glass in place in any case of breakage.
The solar controlled window film market is broadly segmented into absorber, type and application. According to the absorbers the market is categorised into metallic, inorganic and organic. The type of window films is segmented into reflective and non-reflective, which are further segmented into dyed and clear as non-reflective and vacuum coated as reflective window film type. Further, the applications segment is fragmented into decorative, marine, graphics, construction and automotive. The construction segment leads the market owing to the widespread utilization of these protective films for attractive building infrastructures. Automotive industry is the next fastest growing segment in solar controlled window films market followed by other small end-user industries.
Globally the market is segmented into North America, Asia-Pacific, Europe, Latin America and Middle East & Africa (MEA). Asia-Pacific is anticipated to dominate the global solar controlled window films market revenue and is also analyzed to be the fastest growing region due to the rising popularity and passive house concept in Asia-Pacific. Some of the players in the solar controlled window films market include Saint-Gobain, 3M, Polytronix Inc, Eastman Chemical Company and Purlfrost Ltd.
Market by Absorber
Market by Type
o Vacuum coated
Market by Application
Market by Geography
· North America
o Rest of Europe
o Rest of Asia-Pacific
· Latin America
o Rest of Latin America
· Middle East and Africa (MEA)
o South Africa
o Saudi Arabia
o Rest of MEA
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