The telecom industry is facing a noticeable shift in providing services to mobile operators. Global mobile operators are providing innovative services in order to maintain their position by staying ahead of the new entrants and foreign or international telecom service providers. Also, the mobile service providers are constantly working hard to turn themselves into total communication providers. However, the major focus area for the mobile operators is on the large, small and medium scale enterprises. All of these enterprises are rapidly implementing IT & network technology solutions with an aim to enhance productivity, propel OPEX & CAPEX efficiencies and to facilitate convergence between multiple devices. In addition, in comparison to large enterprises, the in-house capabilities are not present in small scale enterprises hence, they rely on various service providers for communications, security and IT requirements by them.
Some of the key factors aiding the growth of telecom enterprise services market are the rapidly growing medium, small and micro enterprises and rise in the industrial activity. The enterprises are now becoming more aware of the advantages delivered by location-based marketing and advertising. Also, the location-based applications are anticipated to drive the market demand owing to the increasing investment by both small and large enterprises involved in location-based domains into various solutions. A growing variety of enabling technologies is expected to enable flexibility as well as multiple choice-based options. This would further empower solution providers, service providers and other parties involved in the value chain while adopting commerce applications and location-based services.
Cloud computing is anticipated to influence telecom operators in the near future as it is gaining high significance among the small and large enterprises in developed as well as emerging markets. Small and medium sized enterprises prefer enterprise-class features and conventional computing services which require comparatively less investment. The rising number of SMEs (small and medium enterprises) in developing markets is inclined toward the cloud pricing models with lower investment. The pricing model of these small and medium enterprises that have limited finance would further create an opportunity to the telecom service providers particularly, in the developing economies. Furthermore, the telecom operators are investing and exploiting this new opportunity and exploring their market position in the developing cloud value chain, either through direct investment or by entering into partnerships and acquisitions.
The telecom enterprise services market is bifurcated by solution, end-user, revenue stream and geography. The services segment can be classified into voice service, wireless/mobility service, data/internet service, managed service and cloud service. The end-user segment is bifurcated into large enterprises and small & medium enterprises. On the basis of revenue stream, the market is fragmented into carriers, aster agents and others. Geographically, the market is segmented into Europe, North America, Latin America, Asia-Pacific and Middle East & Africa (MEA).
North America dominates the global telecom enterprise services market in terms of revenue. The demand in North America is driven by the large number of multinational firms and large corporations present in the region that operates in several application areas. Also, these organizations are implementing telecom enterprise services in their subsidiaries which are located worldwide in order to facilitate rationalizing of data operations and communications. The constant requirement of data center, cloud computing and gigabit connectivity solutions for supporting the overall IP infrastructure has resulted in the increased adoption of telecom enterprise services in this region. Some of the chief players in the telecom enterprise services market include Telarus Inc., Business Communications Management, Inc., Telecom Brokerage Inc., Converged Network Services Group, X4 Solutions, WTG Technologies Limited, Intelisys Communications, Inc., Intracom Telecom SA and Advoda Communications, Inc. among others.
Market by Solutions/Service
· Voice service
· Wireless/mobility service
· Data/internet service
· Managed service
· Cloud service
Market by End-user
· Large enterprise
· Small & medium enterprise (SME)
Market by Revenue Stream
· Aster agents
Market by Geography
· North America
o Rest of Europe
o Rest of Asia-Pacific
· Latin America
o Rest of Latin America
· Middle East and Africa (MEA)
o South Africa
o Saudi Arabia
o Rest of MEA
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