Video on Demand Market Analysis - Global Industry Size, Share, Trends and Forecast, 2014 - 2024

Category : ICT | Delivery Format : PDF | Status: Forthcoming | Report ID : ARC270

Video on demand is generally abbreviated as VoD and provides consumers with a convenient way to watch the desired television shows and movies as per their own convenience and locations. Video on demand services work in a similar pattern to the DVR services which allows its users to learn and record their desired media content including shows and movies or pause it to watch it later as per their convenience. Video on demand services are basically provided by over the top streaming service providers as per pay per view business model. This in turn enables the users to use their favorite media content and pay according to their usage. Video on demand are those systems which enables users to watch, listen and select to those videos or audios content whenever they choose to, instead of watching at a specific time of broadcast. IPTV technology is most often used in bringing video on demand services to the respective television sets as well as personal computers and other devices such as tablets, smartphones and laptop computers.

Video on demand was basically employed and started for accessing movies but with the increasing demand for watching popular TV shows such as animated kids programs and TV series as per users’ convenience, the video on demand service providers improved and expanded their service offerings in order to include a diverse set of media content and programs. Moreover, rise and success of content on demand services, coupled with the ease of access to vertical integration by social media platforms and high fidelity data networks to offer streaming video services are some of the prominent factors fueling the growth of global video on demand market. Moreover, other factors including requirement of high bandwidth, no availability of offline feature of several service providers as well as technical anomalies causing unpreventable interruptions during the display of content are some of the key challenges in the global video on demand market which in turn are analyzed to hinder the market growth over the forecast period.

The global video on demand market can be segmented on the basis of solutions, applications, delivery technology, vertical and geography. On the basis of solutions, the global video on demand market can be segmented into pay TV, internet protocol television and over the top service. On the basis of application, the global video on demand market can be segmented into entertainment, education & training, network video kiosks, online commerce and digital libraries. On the basis of delivery technology, the global video on demand market can be segmented into transactional video on demand, subscription video on demand, near video on demand and others. On the basis of vertical, the global video on demand market can be segmented into academia & government, banking financial services and insurance, consumer goods & retail, healthcare, manufacturing, hospitality, telecom & IT, media & entertainment, transport and logistics and others. On the basis of geography, the global video on demand market can be segmented into North America, Latin America, Europe, Middle East & Africa (MEA) and Asia-Pacific.

Major players operating in the global video on demand market are focusing on some key market strategies such as mergers and acquisitions to keep hold in the ever competitive market. Moreover, they are concentrating on collaborating with local players to increase their market reach as well as strengthen their goodwill in the global market. Players in the video on demand market include Apple Inc., Netflix, Amazon Video (VoD), Comcast Corporation, Vudu, Inc., YouTube, LLC, Dish Network, Hulu, Sky UK Limited, Home Box Office Inc., Fox Entertainment Group and The Walt Disney Company among others.

Market Segmentation

Market by Solution

·         Pay TV

·         Internet protocol television

·         Over the top service

Market by Application

·         Entertainment

·         Education & training

·         Network video kiosks

·         Online commerce

·         Digital libraries

Market by Delivery Technology

·         Transactional video on demand

·         Subscription video on demand

·         Near video on demand

·         Others

Market by Vertical

·         Academia & government

·         Banking financial services and insurance (BFSI)

·         Consumer goods & retail

·         Healthcare

·         Manufacturing

·         Hospitality

·         Telecom & IT

·         Media & entertainment

·         Transport and logistics

·         Others

Market by Geography

·         North America

o   US

o   Canada

o   Mexico

·         Europe

o   UK

o   Germany

o   France

o   Rest of Europe

·         Asia-Pacific

o   China

o   Japan

o   India

o   Rest of Asia-Pacific

·         Latin America

o    Brazil

o   Chile

o   Rest of Latin America

·         Middle East and Africa (MEA)

o   South Africa

o   Saudi Arabia

o   Rest of MEA


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