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Video on Demand (VoD) Market Analysis - Global Industry Size, Share, Trends and Forecast 2022 - 2030

Category : ICT | Published at : October-2020 | Delivery Format : PDF | Status: Published | Pages : 190

The market for Video on Demand (VoD) is expected to grow at a CAGR of around 17.9% from 2020 to 2027 and expected to reach the market value of around US$ 141.3 Bn by 2027.

Report coverage

Market Video on Demand (VoD) Market
Analysis Period 2016 - 2026
Base Year 2017
Forecast Data 2019 - 2026
Segments Covered By Business Model, By Application, By Solution, and By Geography
Regional Scope North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
Key Companies Profiled Alphabet, Amazon.com, Inc., Apple, Inc., AT&T, Canalplay, Home Box Office, Inc., Hulu LLC, Netflix, Inc., Telefonaktiebolaget LM Ericsson (Ericsson Television), Verizon Communication, LLC, YouTube, maxdome GmbH.
Report Coverage
Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Regulation Analysis
Customization Scope

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Video on Demand (VoD) is an advanced media distribution system through which users access the videos with a flexible watching schedule. Moreover, now a day’s broadcasting is the form of over-the-air programming and has become the most common form of media distribution.

Market Dynamics

The enhanced customer viewing experience along with the flexibility and ease-of-use is a primary factor driving the market growth. The widespread usage of mobile devices along with the increasing access to the internet is offering seamless customer experience supporting market growth. The proliferation of mobile computing devices simultaneously multiple users at the same place can watch distinct programs on various devices at the same time is further bolstering the market value.  Furthermore, rising preference for online streaming services against traditional TV as well as an increasing number of mergers with local producers and film studios across regions for the subscription VoD Model is as projected to create potential opportunities over the forecast period from 2020 to 2027. The increasing use of analytics and AI to discern audience preferences and reactions is further anticipated to create potential opportunities over the period.

On the other hand, the risk associated with the video content piracy and disparity in opinion between producers and aggregators over licensed business model is the factors likely to restrict the growth to an extent over the estimated period.

IPTV held the maximum share in 2019

By solution, Internet Protocol Television or IPTV is leading the market with major share (%) and also projected to maintain its dominance over the forecast period. The advantage associated with the IPTV such as, one can watch TV along with surfing on the internet, on-demand videos and interactive TV, secure and reliable ways to subscribe to videos and other services are supporting its growth in the market.

North America accounted for the maximum share in the Video on Demand (VoD) Market

In 2019, North America held the major share and the region is also projected to maintain its dominance over the estimated period from 2020 to 2027. The presence of major players in the region along with the technologically advanced infrastructure is supporting the regional market value. The high disposable income and high usage of entertainment solutions across the major economies of the region including the US and Canada are further contributing to the regional market value. Moreover, Asia Pacific is projected to exhibit forecast growth over the forecast period from 2020 to 2027. The increasing disposable income and usage of mobile phones in the regional market along with the net connection is supporting its fastest growth over the estimated period. 

The players profiled in the report include Alphabet, Amazon.com, Inc., Apple, Inc., AT&T, Canalplay, Home Box Office, Inc., Hulu LLC, Netflix, Inc., Telefonaktiebolaget LM Ericsson (Ericsson Television), Verizon Communication, LLC, YouTube, maxdome GmbH. The major Video on Demand (VoD) players was involved in strategic developments for escalating the profit share in regional as well as global market. The major investments were announced for the technological advancements associated with the changing consumer demand for Video on Demand (VoD).

Market Segmentation

Market By Business Model

Transactional Video on Demand (TVOD)
Subscription Video on Demand (SVOD)
Advertising Video on Demand (AVOD)

Market By Application

Media & Entertainment
Education & Training
Health & Fitness
Live Events & Sports
Other Applications

Market By Solution

Pay TV
Over-the-Top (OTT) Services
IPTV

Market By Geography

North America
•    U.S.
•    Canada

Europe
•    U.K.
•    Germany
•    France
•    Spain
•    Rest of Europe

Asia-Pacific
•    China
•    Japan
•    India
•    Australia
•    South Korea
•    Rest of Asia-Pacific

Latin America
•    Brazil 
•    Mexico
•    Rest of Latin America

Middle East & Africa
•    GCC
•    South Africa
•    Rest of Middle East & Africa

Frequently Asked Questions

The market for Video on Demand (VoD) is expected to reach a market value of around US$ 141.3 Bn by 2027.

The Video on Demand (VoD) market is expected to grow at a CAGR of around 17.9% from 2020 to 2027.

IPTV is the leading segment by solution in the Video on Demand (VoD) market.

The enhanced customer viewing experience, flexibility and ease-of-use, widespread usage of mobile devices along with the increasing access to the internet, proliferation of mobile computing devices, and multiple users at the same place can watch distinct programs on various devices at the same time are some of the factors projected to drive the global Video on Demand (VoD) market.

Alphabet, Amazon.com, Inc., Apple, Inc., AT&T, Canalplay, Home Box Office, Inc., Hulu LLC, Netflix, Inc., Telefonaktiebolaget LM Ericsson (Ericsson Television), Verizon Communication, LLC, and YouTubemaxdome GmbH are the prominent players in the Video on Demand (VoD) market.

North America held the highest market share in the Video on Demand (VoD) market.

Asia Pacific is expected to be the fastest growing market over the forecast period.


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