A2P SMS API Market Analysis - Global Industry Size, Share, Trends and Forecast, 2014 - 2024

Category : ICT | Delivery Format : PDF | Status: Forthcoming | Report ID : ARC159

Presently, all the major industries that include retail, tourism, healthcare, banking, financial services & insurance (BFSI), entertainment and media are approaching the humongous base of mobile phone users via A2P SMSs, in order to maintain their customer relationship. In coming years, more than 50% of the world’s population is anticipated to have at least one mobile subscription, which is estimated to cross the milestone of 3600 million distinct mobile subscribers and it is analyzed to grow further in coming years. 
 
Since past few years, the vulnerability of the communication lines of MNO’s (Mobile Network Operators) has grown to a level where threat of security breaching has increased due to lack of efficient security. Also, it is noticed that most MNOs worldwide are still utilizing obsolete versions of firewalls, which in turn are adversely affecting the business and fail to provide needed visibility to inspect and eliminate the grey routes and other security threats. Globally, grey routes account for nearly two-third of the total A2P traffic worldwide, whereas only one-third of the A2P traffic is governed by MNOs. Thus, security risk and illegitimate traffic impose a significant threat upon the overall profitability of A2P SMS and API market in near future. Nonetheless, the increasing adoption of two-factor authentication is anticipated to drive the market in coming years owing to the highly secured environment offered by two-factor authentication. Also, two-factor authentication is preferred over standard OTT messaging application, inclusive of Hike, WhatsApp and messenger.
 
The escalating usage of card payment and online payment portals have terminated the conventional security protocol, leading to the rising demand for two-step verification. Today, majority of consumers using online card payment portals have smart phones that permits the users for an authentication process based on his/her online credentials along with the user’s mobile number. Furthermore, exhaustive, all day usage of smart phones by almost every modern consumer has subsequently led to the notable prospects for mobile marketing. As other media channels have reached their saturation in terms of knowledge sharing, personalized A2P sms have evolved as the precise mode of marketing endeavours.
 
The A2P SMS API market is broadly segmented into applications, technology and end-user industry. The application segment is further bifurcated into pushed content services, promotional campaigns, CRMs (Customer Relationship Management) and interactive services. Traditional API and cloud APIs are two kinds of technologies used in A2P SMS market. The traditional method is anticipated to retain its dominance during the forecast period whereas; cloud-cased API will be the fastest growing market. According to the end-user segment, the market is further segment into bulk sms providers, telecom operators, sms aggregators and marketers/reseller. Currently, the bulk SMS providers are dominating the market as most of the business organizations consider it to be the most convenient and economical mode of marketing communication. The other end-user segments such as SMS aggregators, telecom operators and marketers & resellers are also projected to experience a healthy growth owing to the significant expansion and advancement in other industrial segments.
 
Globally, the market is fragmented in 6 major regions that include North America, Europe, Latin America, Asia Pacific, Middle East and Africa. Among these regions, Asia Pacific is the leading market owing to the rising urbanization followed by North America, which is the second fastest growing economy. Other regions such as Latin America and Middle East are also anticipated to grow in the coming years. However, the market will be attaining a pace over its growth during the forecast period. A2P API market is highly competitive. Some of the key players in this market comprise service providers, operations, network providers etc. Syniverse Technologies, LLC, OpenMarket, Inc., Twilio Inc., Beepsend AB, FortyTwo Telecom AB, Ogangi Corporation and CLX Communications are among the other companies.
 


FAQ

Over the Top (OTT) Services Market (By Component: Services, Solution; By Device Type: Smartphones, Gaming Consoles, Smart TV's, Set-Top Box, Laptops Desktops and Tablets, others; By Content: Video, Games, Audio/VoIP, Communication, Others; By End Use: Media & Entertainment, Health & Fitness, E-commerce, Education & Training, IT & Telecom, Government, Others) - Global Industry Analysis, Market Size, Opportunities and Forecast, 2019 - 2026

The Global Over the Top Services Market size is expected to reach around US$ 98.5 Bn by 2026 and is anticipated to grow at a CAGR of around 16.8% in terms of revenue during the forecasting period 2019 to 2026. A streaming media service is offered directly to viewers via the Internet through the top media service is known as over the top service. OTT circumvents cable, broadcasting and satellite TV platforms th

3D Printing Market By Technology (Stereo Lithography, Fused Deposition Modelling, Selective Laser Sintering, Electron Beam Melting, Digital Light Processing, Other Technologies), By Offering (Printer, Material, Software, Service), By End User (Automotive, Healthcare, Industrial, Consumer electronics, Aerospace & defense, Others)– Global Industry Analysis, Market Size, Opportunities And Forecast, 2019 - 2026

The global 3D printing market size is expected to reach around USD 41 Bn by 2026 and will grow at a CAGR of around 20.1% over the forecast period 2019 to 2026. 3D printing refers to the process of making a three-dimensional solid object from a digital file or computer-aided design (CAD) model. It is also called desktop fabrication, additive printing or additive manufacturing because the creation takes place by laying down many thin layers

Smart Building Market By Solutions (Software, Hardware, Services), By Product (Building management system (BMS), Heating, ventilating, and air conditioning (HVAC), Lighting control, Security and access control, Emergency alarm and evacuation system, Audio and visual effects), By Building Type(Commercial Buildings, Residential Buildings, Government & Public Infrastructure Facilities, Educational Institutions, Others) – Global Industry Analysis, Market Size, Opportunities and Forecast, 2019 - 2026

The global smart building market size is expected to reach around US$ 160 Billion by 2026 growing at a noteworthy CAGR of 15.3% from forecast period 2019 to 2026. The smart building refers to the structure where all the control operations including heating, ventilation, air conditioning (HVAC), lighting, and security among others are controlled by the automated processes. A smart b

5G Fixed Wireless Access Market (By Offering: Hardware {Access Units & CPE}, Services; By Demography: Rural, Semi-Urban, Urban; By Application: Residential, Industrial, Commercial, Government) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2019 - 2026

The global 5G fixed wireless access market size is expected to reach over USD 47.3 billion by 2026 and projected to grow at CAGR of 98.9% during the forecast period 2019 to 2026. The global 5G fixed wireless access market is expecting a sound growth in the market. Some of the major factors driving the growth of the 5G fixed wireless access market are increasing adoption of advanced technologies such as machine-to-machine (M2M)/Internet of Things (IoT), ne

Industrial Wastewater Treatment Market (By Process: Primary Treatment, Secondary Treatment, Tertiary Treatment; By Type: Coagulants, Biocides & Disinfectants, Flocculants; By End-Use Industry: Mining, Power Generation, Chemical) - Global Industry Analysis, Market Size, Opportunities and Forecast, 2019 - 2026

The global industrial wastewater treatment market size is poised to reach around US$ 16.5 billion by 2026 and growing at a CAGR of 4.5% from forecast period 2019 to 2026. Industrial waste management includes different types of sewage treatment processes that are manufactured by the industry as an undesirable by-product. Once therapy is done, industrial wastewater can be reused or disposed of in the

FISH (Fluorescent in Situ Hybridization) Probe Market (By Technology: Q FISH, Flow FISH, Other FISH; By Type: RNA [mRNA, miRNA, Other], DNA; By Application: Genetic Diseases, Cancer Research [Breast, Lung, Gastric, Prostrate, Bladder, Hematological, Cervical, Other], Other; By End Use: Clinical, Research, Companion diagnostics) - Global Industry Analysis, Market Size, Opportunities and Forecast, 2019 - 2026

Introduction According to Acumen Research and Consulting, the global FISH Probe market is expected to grow at noteworthy CAGR around 6.5 % throughout the forecast period and reach around US$ 1 billion by 2026. Fluorescent in situ hybridization (FISH) is a method used by molecular cytogenetic devices to visualize and map the gene

Cart Summary