Active, Smart and Intelligent Packaging Market Size - Global Industry, Share, Analysis, Trends and Forecast 2023 - 2032

The Global Active, Smart and Intelligent Packaging Market Size collected USD 12.2 Billion in 2022 and is set to achieve a market size of USD 29.4 Billion in 2032 growing at a CAGR of 8.3% from 2023 to 2032.

Smart, active, and intelligent packaging is the packaging method used with pharmaceuticals, foods, and various other products. This involves the ability to measure or sense the features of the product, shipping environment, or inner atmosphere of the package. Smart, active, and intelligent packaging (advanced packaging) facilitates extending shelf life, improving convenience, monitoring freshness, enhancing safety, and displaying quality information. This further helps in preventing food spoilage; improving product attributes such as flavor, taste, and aroma; product history; guaranteeing seal integrity; active tracking of in-package environment & change in products, and proof of product authenticity. Furthermore, it helps in supply chain management, premium pricing, waste reduction, and brand protection. 

Active, Smart and Intelligent Packaging Market Report Statistics

• Global active, smart and intelligent packaging market revenue is estimated to reach USD 29.4 billion by 2032 with a CAGR of 8.3% from 2023 to 2032
• North America active, smart and intelligent packaging market value occupied more than USD 3.5 billion in 2022
• Asia-Pacific active, smart and intelligent packaging market growth will register a CAGR of more than 8.5% from 2023 to 2032
• Among technology, the modified atmosphere packaging sub-segment generated around 40% share in 2022
• The advancements in technology is a popular active, smart and intelligent packaging market trend that fuels the industry demand

Global Active, Smart and Intelligent Packaging Market Dynamics

Market Drivers

• Growing consumer demand for fresh and high-quality food products
• Increasing awareness of sustainability
• Rising demand for product safety and traceability

Market Restraints

• High Cost
• Complexity of technology
• Lack of standardization

Market Opportunities

• Advancements in technology
• Government regulations

Active, Smart and Intelligent Packaging Market Report Coverage

Active, Smart and Intelligent Packaging Market Growth Factors

The market for active, smart and intelligent packaging is propelling with rising awareness towards health benefits, and authenticity and safety of products. Smart packaging is a conjunction of intelligent, modified and active atmosphere packaging methods, particularly designed to amplify and monitor shelf life. Also, the companies prefer active, smart and intelligent packaging due to rising counterfeiting of the products in the market. Advanced marketing is bolstering and replacing traditional packaging techniques due to its ability to improve visual appearance of the product. The rise in demand for packaged food, ready-to-cook meals, better quality and freshness has increased manufacturers’ concern for delivering and satisfying customer needs thereby, increasing their focus on advanced packaging. However, harmful effects of packaging materials and high testing costs are the major factors hampering the market growth.

The global active, smart and intelligent packaging market is anticipated to grow in the coming years owing to the rising need from customers to retain nutritional value and freshness of the product at affordable prices. Also, the availability of sophisticated transport facilities are predicted to drive the market demand for advanced packaging. Less time taken for tracking and well-organized product monitoring are the factors anticipated to bolster the global advanced packaging demand in the coming years. Also, high implementation cost and research & development investments are some of the restraints hindering the market growth.

Active, Smart and Intelligent Packaging Systems Market Segmentation

The worldwide active, smart and intelligent packaging market is categorized based on technology, applications, and geography.

Active, Smart and Intelligent Packaging Market By Technology

• Active Packaging
• Modified Atmosphere Packaging (MAP)
• Smart and Intelligent Packaging

According to an active, smart, and intelligent packaging industry analysis, modified atmosphere packaging (MAP) will have a significant market share in 2022. One of the most widely used technologies in this market is modified atmosphere packaging (MAP). Controlling the atmosphere within a packaging to extend shelf life and keep food fresh is what MAP is all about. Smart packaging, which includes sensors, indicators, and displays, is also gaining traction and is expected to grow rapidly in the near future.

Active, Smart and Intelligent Packaging Market By Applications

• Food & Beverage
  • Meat, Poultry & Seafood
  • Fruits & Vegetables
  • Dairy Products
  • Bakery & Confectionary
  • Processed Foods
  • Others
• Pharmaceuticals
• Cosmetics
• Others

According to the active, smart, and intelligent packaging market forecast, food and beverage will have the largest market share from 2023 to 2032. The food and beverage industries are among the most active, smart, and intelligent packaging users. This is due to rising consumer demand for fresh, high-quality food products, as well as the need to increase their shelf life. Active packaging, such as modified atmosphere packaging (MAP), is used to keep food fresh and of high quality. Intelligent packaging is also widely used in the healthcare industry, particularly for medical devices and pharmaceuticals. Special packaging is required for these products to protect them from external factors such as temperature, moisture, and light, as well as to ensure their safety and efficacy.

Active, Smart and Intelligent Packaging Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)

Active, Smart and Intelligent Packaging Market Regional Analysis

North America is leading the market for advanced packaging system owing to the increased health awareness among population and increasing urban lifestyles. Europe is the second largest region after North America in terms of revenue generation due to rising demand for stringent regulations and sustainable packaging. However, Asia-Pacific is anticipated to witness high growth rate with increasing lifestyle of people in this region particularly, in India and China and increasing paying capacity of people demanding hygiene and good quality products. Also, with the rise in population, the demand for packaged food is increasing, leading to the growth of advanced packaging market.

Active, Smart and Intelligent Packaging Market Players

Some of the leading active, smart and intelligent packaging companies include 3M, Sealed Air Corporation, BASF SE, Amcor Limited, Huhtamaki Group, MeadWestvaco Corporation, E. I. Du Pont De Nemours and Company, Sonoco Products Company, Avery Dennison Corp., Graham Packaging, Ball Corp and others.