Use of natural fragrances as well as growing awareness towards environmental concerns serves as a great opportunity for the global air care market. Moreover, demand for achieving clean and hygienic environment by using natural air fresheners is a key concern among consumers across the globe. Also, increasing innovations in developing natural air care options such as candle air fresheners that are environment friendly and economical as compared to other aerosols and sprays is a key factor driving the demand for air care products worldwide. The global air care market offers extraordinary scope for the development of a new line of air care products. Moreover, increasing consumer preference towards the adoption of natural and herbal fragrances rather than artificial fragrances is a major aspect accelerating the demand for advanced and natural air care products across the globe. Air care products are generally used in homes, offices, cars, hotels, restrooms, shopping malls etc. and are gaining importance in the corporate industry.
Improving consumerist environment, especially in developing economies owing to the increasing focus on successful air care product brands coupled with increasing per-capita disposable incomes of consumers are some major aspects boosting the demand for air care products in the global market. Emerging economies such as China, India and Brazil are the key countries providing vivid opportunities for the growth of air care market. Increasing levels of air pollution across the globe especially in countries such as China, Egypt and India with higher levels of dust and smoke are the key targets for air care product manufacturers and distributors. However, the global air care market is expected to be hampered by lack of awareness among consumers for modern air care products. This factor is anticipated to maintain a significant impact on global air care market over the foreseeable years. Moreover, presence of a variety of substitutes, especially in rural areas is also a major factor limiting the growth of global air care market. In addition, expansion in the variety of air care products is one of the important factors fueling the growth of global air care market. Also, introduction of new fragrances and odor eliminators is another factor influencing the demand for air care products. Increasing popularity of natural products among consumers as compared to artificial products is another driving factor in the global air care market. Also, the fact that air care has benefited vast number of people in developed economies while some people are still unaware and less educated about air care products is another factor disturbing the growth of the market.
The global air care market can be segmented on the basis of product type, distribution channel and region. By product type, the global air care market can be segmented into car air fresheners, aerosol/spray air fresheners, liquid air fresheners, gel air fresheners, electric air fresheners, candle air fresheners, and others. By distribution channel, the global air care market can be segmented into retail sales, online sales and distributor sales. On the basis of region, the global air care market can be segmented into North America, Latin America, Europe, Middle East & Africa and Asia-Pacific.
Key players involved in manufacture of air care products are focusing on various business and marketing strategies such as acquisitions and mergers with local players to strengthen their brand name, product offerings and goodwill. Some major players include Procter & Gamble Co., Reckitt Benckiser Inc., SC Johnson & Son Inc., WD-40 Co., Chesapeake Bay Candle, Henkel Group, Car Freshener Corporation, Inc., Church & Dwight Co. Inc., American Covers, Inc. and Candle-lite among others.