Air freshener refers to an aerosol spray which is generally used in offices or homes or other commercial environments to get rid of foul odors, provide fragrance and freshen the surrounding air. Room fresheners or air fresheners are gaining popularity owing to their availability in a variety of fragrances. The global air freshener market is witnessing steady growth due to increase in changing demographic across the globe. An air freshener is crafted to eliminate foul and unpleasant odor by emitting fragrance. Air fresheners comprise of various different ingredients such as solvents, mineral oil, 2-butoxyethanol and glycol ethers to neutralize unpleasant odor, fragrances and aerosol propellants. Air fresheners are only applicable to be used in indoor environments such as offices, cars, hotel rooms, homes and others. In past few years, this functional commodity has evolved to be deployed as a decorative product as well. Various companies offer different type of air fresheners.
Different types of air fresheners include candles, sprays, gels, oils, plug-ins, beads etc. Air fresheners also come in passive and solid versions, and use water and ceramic material based ingredients, thus combine to create a multi phasing effect to provide constant fragrance. Several air fresheners have chemicals which provoke asthma and allergic symptoms, thus raising an argument about its safety. Air fresheners are not only prohibited to modern day air freshener sprays; they can also involve the use of everyday organic house hold products. Though, air fresheners are primarily used for elimination of foul odor, they are sometimes simply used for pleasant odors.
Increasing demand for organic/natural fragrant products is anticipated to drive the overall product offerings in the global air fresheners market. In addition, longer commutations have developed a demand for chemical-free and attractive products, which is a key reason estimated to trigger car air fresheners market over the foreseeable years. Moreover, change in lifestyle of immigrant population is expected to propel the demand for air fresheners over the forecast period. Various sales channels such as super malls, automotive shops, car wash and car repair stations have been boosting the overall sales of air fresheners. Also, launch of new products having the capability of delivering air freshness is anticipated to drive the demand for air fresheners during the forecast period. Furthermore, increasing innovations in the development of aromatic compounds and aroma therapy coupled with changing consumer preferences for herbal fragrances are some other major factors driving the demand for air fresheners in the global market, thus creating a favorable impact on their consumption. However, concerns regarding allergies and chemicals present in air freshener is a key factor limiting the growth of global air fresheners market.
The air fresheners market can be bifurcated on the basis of type, application, type of consumer and region. On the basis of type, the global air fresheners market can be segmented into electric air fresheners, aerosols, candle based air fresheners, gel based air fresheners and others (papers, dips, crystal beads etc.). By application, the global air fresheners market can be bifurcated into corporate offices, residential, cars, hotels and others (malls, hospitals, railways etc.). On the basis of type of consumer, the global air fresheners market can be divided into enterprise customers and individual customers.
On the basis of region, the global air fresheners market can be categorized into North America, Latin America, Europe, Middle East & Africa and Asia-Pacific.Major players involved in the manufacture of air fresheners include Reckitt Benckiser Group Plc., SC Johnson, Procter and Gamble, Amway, Henkel, Kobayashi, Church & Dwight, ST Corporation, California Scents, Scott’s Liquid Gold Inc. and Fujian Mengjiaolan Daily Chemicals Co.Ltd among others.