Augmented Reality and Virtual Reality Market (Device Type: Augmented Reality Devices, Virtual Reality Devices; Component: Hardware, Software; Technology: Marker-Based Augmented Reality, Marker-less Augmented Reality, Virtual Reality Technology; Platform: Mobile, Console, PC, Others; Device Application: Augmented Reality Application, Virtual Reality Application) – Global Industry Analysis, Market Size, Opportunities and Forecast, 2017 - 2023

Category : ICT | Delivery Format : PDF | Status: Published | Report ID : ARC148

Introduction
 
Virtual reality is an artificially generated environment with the help of virtual intelligence. It is a computer-generated recreation or simulation of real life situation or environment. It boosts present reality in order to make it further meaningful through the capability to interact with the user. However, augmented reality improves experiences by adding virtual constituents such as graphics and digital images. In addition, owing to the increasing demand for augmented reality and virtual reality (ARVR) technology-based products in various verticals, the market of ARVR is expected to boost its growth in years to come.
 
Market Dynamics
 
Increasing demand of handheld devices and mobiles and high penetration of head-mounted devices (HMD) is majorly driving the growth of this market. In addition, increasing investment in R&D is also driving the growth of this market. Lack of awareness coupled with privacy of software and high cost of ARVR hardware may hinder the growth of augmented reality and virtual reality market. The use of ARVR technology in live presentations & seminars, surgeries, video games, battlefields and 3D modeling is an ongoing trend in the market. In addition, increasing usage of ARVR technology in various industries such as healthcare, education, aerospace, defense & security, digital manufacturing and entertainment is expected to boost the growth of this market over the forecast period.
 
Augmented Reality and Virtual Reality Market
 
Head-up displays (HUDs) are primarily used for augmentation of images and are currently used in aerospace & defense and automotive sectors for training purposes; the augment reality market for HUDs is still in the emerging phase and is expected to be commercialized in the near future. The augment reality head-up displays are expected to be used chiefly for navigation in automotive and airplanes. The information such as roadmap and speediness along with the supplementary essential details in the line of sight would be displayed at the wind screens and would assist drivers in driving securely. The use of head-up displays for applications such as aerospace & defense and automotive would assist the market to develop at higher rate.
 

Report coverage

Market

 Global Augmented Reality And Virtual Reality Market

Analysis Period

2015 – 2023

Historic Period

2015

Base Year

2016

Forecast Data

2017 – 2023

Market Stratification

Device Type, Component, Technology, Platform, Device Application, Geography

Regional Scope

North America, Europe, Asia-Pacific  and Rest of the World

Report Coverage

Market Trends, Drivers, Restraints, Porter's Five Forces Analysis, Competitive Analysis, Player Profiling, Value Chain Analysis

 
 
The market research study on “Augmented Reality and Virtual Reality Market (Device Type: Augmented Reality Devices, Virtual Reality Devices; Component: Hardware, Software; Technology: Marker-Based Augmented Reality, Marker-less Augmented Reality, Virtual Reality Technology; Platform: Mobile, Console, PC, Others; Device Application: Augmented Reality Application, Virtual Reality Application) – Global Industry Analysis, Market Size, Opportunities and Forecast, 2017 – 2023” offers a detailed study on augmented reality and virtual reality market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact analysis are provided. Information about Porter's five forces analysis is also mentioned in this report. The report provides insights on global augmented reality and virtual reality market, its device type, component, technology, platform, device application and major geographic regions. The report covers basic development policies and layouts of technology development processes. 
 
Secondly, the report covers global augmented reality and virtual reality market size, and segment markets by device type, component, technology, platform, device application and geography along with the information on companies operating in the market. The augmented reality and virtual reality market analysis is provided for major regional markets including North America, Europe, Asia-Pacific and Rest of the World. For each region, the market sizes for different segments have been covered under the scope of report. There are large numbers of augmented reality and virtual reality manufacturers present in the market. Some of the major companies profiled in the report include Magic Leap, Inc., Oculus VR, EON Reality, Inc., Qualcomm Technologies Inc., Samsung Electronics Co. Ltd., CyberGlove Systems LLC, Vuzix Corporation, Microsoft Corporation, Google Inc., Augmented Pixels Co., Catchoom, Virtalis Ltd., Innovega Inc., Laster Technologies, Facebook Inc., NIVIDIA Corporation and Advanced Micro Devices, Inc. among others.
 
The global augmented reality and virtual reality market is segmented as below:
 
Market Segmentation
 
Market By Device Type
  • Augmented Reality Devices
    • Head-Mounted Displays (HMD)
    • Head-Up Displays (HUD)
    • Handheld Devices
  • Virtual Reality Devices
    • Head-Mounted Displays (HMD)
    • Gesture Control Devices (GCD)
      • Data Gloves
      • Others
    • Projects & Displays Wall
Market By Component
  • Hardware
    • 3D Camera
    • Semiconductor Components
      • Integrated Circuits (IC)
      • Controller/ Processor
      • Others
    • Displays
    • Sensors
      • Accelerometer
      • Gyroscope
      • Magnetometer
      • Proximity Sensors
      • Global Positioning Systems
  • Software
    • Cloud-Based Services
    • Software Development Kits (SDK) 
Market By Technology
  • Marker-Based Augmented Reality
    • Active Marker
    • Passive Marker
  • Marker-less Augmented Reality
    • Model-Based Tracking
    • Image Processing-Based
  • Virtual Reality Technology
    • Non-Immersive Technology
    • Semi-Immersive & Fully-Immersive Technologies 

Market By Platform

  • Mobile
  • Console
  • PC
  • Others 

Market By Device Application

  • Augmented Reality Application
    • Commercial
    • E-learning
    • Tourism
    • E-Commerce & Marketing Applications
      • Real Estate
      • Footwear
      • Beauty (Cosmetics)
      • Jewel Toning
      • Apparel Fitting
      • Furniture and Lighting Design
      • Grocery Shopping
      • Commercial Vertical Overall Review
  • Consumer
    • Gaming
    • Sports and Entertainment
      • Entertainment Application
        • Theme Parks
        • Art Gallery and Exhibitions
        • Museums (Archeology)
        • Consumer Vertical Overall Review
  • Aerospace & Defense
  • Medical
    • Surgery
    • Pharmacy Management
    • Medical Training
    • Fitness Management
    • Medical Segment Overall Review
  • Other
    • Automotive
    • Geospatial Mining
    • Enterprise Solutions
    • Architecture and Building Design
  • Virtual Reality Application
    • Commercial
      • Fashion
      • Advertisement
    • Consumer
      • Gaming
    • Aerospace and Defense
    • Medical
    • Industrial
    • Others

Market By Geography

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan 
    • India
    • Rest of Asia-Pacific
  • Rest of the World
    • Middle East and Africa (MEA)
    • Latin America

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