Market Dynamics

Rapid technological advancements in automotive seating across the globe, rising demand of smart seating solution from consumers, coupled with rising sale of passenger vehicles and manufactures focus on delivering automated seat are some factors expected to drive the growth of the global market. Passenger vehicle sale is increasing across the globe and consumers demand for comfortable seat that provide better driving experience is increasing. Manufactures are focused on providing value added experience to consumers they are inclining towards deploying vehicle seating control unit for more relaxed feeling.

Rising demand for electronic vehicles with advanced features coupled with major player focus of providing advanced seating system that can move and rotate on tracks in the floor allowing owners to set up the interior for a variety of purposes this is another factor expected to augment the growth of target market to a certain extent.

High spending by major players for R&D activities and development of advanced seats with various features such as Bluetooth connectivity, auto seat adjustment, etc. is another important factor expected to impact the target market growth positively. With the availability of Bluetooth connection the passenger can connect the smart phone with the seat and with the help of application he can adjust the lumbar support, thigh and back bolsters, neck support etc.

In addition, strategic business development activities through partnerships and agreements in order to strengthen its position and enhance the customer base are factors expected to further support the growth of target market.

• In 2019, Lear Corporation a global automotive technology leader in seating and electrical and electronic systems through its subsidiary Xevo partnered with Hyundai Motor Company in order to deliver Xevo Market capabilities in Hyundai vehicles in the U.S. and Europe.

Strategic mergers and acquisitions in order to enhance the customer base is another factor expected to support the growth of target market.

• In 2020, Sage Automotive Interiors acquired the automotive fabrics manufacturing business, including its lamination business of Adient. This acquisition will help the company to expand the business presence and strengthen its position in automotive seating market.

However, high cost associated with advanced seating is a major factor expected to hamper the growth of target market.

Technological advancements by the major players and innovative product offerings at low cost is expected to create new opportunities for players over the forecast period

Automotive Seat Market Segment Analysis, 2019

The global automotive seat market is segmented into material type, technology, and vehicle type. The material type segment is bifurcated into leather, fabric, and other. Among the material type the leather type is expected to witness faster growth over the forecast period.

Segment Analysis by Region

The market in North America is expected to account for major revenue share owing to high demand for luxury vehicles with advanced seating solution. In addition, presence of major manufacturers operating in the country in this region, coupled with innovative product offerings are among other factors expected to support the growth of target market.

Asia Pacific is expected to witness faster growth in the near future owing to high passenger vehicle sale and consumers demand for comfortable seating. In addition, high disposable income and rising consumers demand for seats with advanced features, coupled with introduction of new products in order to attract customers are some factors expected to impact the target market growth positively.

Competitive Landscape

The competitive landscape is high due to presence of large number of players and high investment for product development. In addition, business expansion activities through strategic agreements are factors expected to further increase the competition.

Report coverage

The market research study on “Automotive Seat Market (Material Type: Leather, Fabric, and Other; Technology: Standard Seats, Powered Seats, Ventilated Seats and Other; Vehicle Type: Passenger Cars, and Commercial Vehicles) – Global Industry Analysis, Market Size, Opportunities and Forecast, 2019 - 2026”, offers a detailed insights on the global automotive seat market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report provides insights on global automotive seat market, its material type, technology, vehicle type, and major geographic regions. The report covers basic development policies and layouts of technology development processes. Secondly, the report covers global automotive seat market size and segment markets by material type, technology, vehicle type, and geography along with the information on companies operating in the market. The automotive seat market analysis is provided for major regional markets including North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. For each region, the market size for different segments has been covered under the scope of report. The players profiled in the report Adient, Lear Corporation, Faurecia, Toyota Boshoku, Magna International, TS Tech., Aisin Seiki, NHK Spring, Tachi-S, Gentherm, Guelph Manufacturing, Camaco-Amvian, and Freedman Seating.

Market Segmentation

Market By Material

• Leather
• Fabric
• Other Materials

Market By Technology

• Standard Seats
• Powered Seats
• Ventilated Seats
• Other

Market By Vehicle Type

• Passenger Vehicle
• Commercial Vehicle

Market By Region

North America

• US
• Canada

Europe

• UK
• Germany
• France
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia Pacific

Latin America

• Brazil
• Mexico
• Rest if Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Meddle East & Africa