Web content management (WCM) is capable to allow its users to edit, create or publish digital content like text, embedded videos and audio files and all other interactive graphics used on websites. This kind of system helps non-technical users to write content and upload it by providing theme oriented templates of different designs. Such systems are most often used where there is a team of multiple members who manages and monitors the web content. Digital marketing and creative teams are the frequent users of solutions provided by WCM. WCM system can be involved along with other third party hosting platforms which provide complete functionality of website management. Some web content management systems combine with marketing software or program of content analytics. Functionalities such as digital asset management and web design are provided by some others. They share functionalities with enterprise content management and e-commerce platforms.
The market for WCM is in its developing stage and is expected to grow significantly because of the introduction of new technologies and its enhancement. Today, with the high involvement of enhanced technologies in industries, the need for WCM has grown among different enterprises and medium and small businesses (SMBs). Also, the growth of digital marketing solutions has led organizations to provide various WCM solutions, like integration of social media as well as web analytics. Owing to the rising demand for online presence management, web content management solutions are becoming more imperative for businesses. In addition, organizations are widely considering customer experiences to consolidate multi-faceted URLs and websites as well as demand for web content management solutions with added features to support their multi-channel marketing and digital marketing. Also, with the changing requirements including personalized data for users, various organizations and enterprises are increasingly demanding advanced solutions for content management in order to improve their overall marketing activities and thus, delivering superior customer experience to help them in improving their overall business profits. In addition, the increasing emergence of SaaS based web content management solutions coupled with the rising demand for integrated web content management solutions are tendering sound and bright opportunities for companies and vendors in the global web content management market. However, some key factors such as the fear of losing data during its transfer from legacy systems to web content management solutions across business segments is acting as a key challenge in the global web content management market.
The global web content management market can be segmented on the basis of solutions, deployment type, end user type and vertical. On the basis of solution, the global web content management market can be segmented into advanced case management, enterprise document management, enterprise records management, enterprise content workflow management, digital asset management, enterprise document collaboration, document output management, mobile content management, e-discovery, enterprise digital rights management, capture and enterprise web content management and enterprise document imaging among others. On the basis of development type, the global web content management market can be segmented into on-premise and hosted. On the basis of end user type, the global web content management market can be segmented into enterprises and SMBs. On the basis of vertical, the global web content management market can be segmented into education, defense, government, banking, financial services and insurance (BFSI), retail, consumer goods, IT & telecom, life sciences and healthcare, energy and power, transportation and logistics, and manufacturing among others. On the basis of geography, the global web content management market can be segmented on the basis of North America, Latin America, Europe, Middle East & Africa (MEA) and Asia-Pacific.
Some of the players in the global web content management market include Adobe Systems, Acquia Inc., Digimarc Corporation, Alfresco Software, HP Autonomy, EMC Corporation, IBM Corporation, Hyland Software, Microsoft Corporation, Lexmark International Inc, Oracle Corporation, Opentext Corporation, Sitecore, Sdl Plc and Xerox Corporation among others.
Market by Solutions
· Advanced case management
· Enterprise document management
· Enterprise records management
· Enterprise content workflow management
· Digital asset management
· Enterprise document collaboration
· Document output management
· Mobile content management
· Enterprise digital rights management
· Capture and enterprise web content management
· Enterprise document imaging
Market by Development Type
Market by End User
Market by Vertical
· Banking, financial services and insurance (bfsi)
· Consumer goods
· It & telecom
· Life sciences and healthcare
· Energy and power
· Transportation and logistics
Market by Geography
· North America
o Rest of Europe
o Rest of Asia-Pacific
· Latin America
o Rest of Latin America
· Middle East and Africa (MEA)
o South Africa
o Saudi Arabia
o Rest of MEA
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