Automotive Endpoint Authentication Market (By Product: Wearable, Smartphone App, Biometric Vehicle Access; By Vehicle: Electric Vehicle, PC; By Peripheral Connectivity: Bluetooth, WIFI, Mobile Phone Networks) - Global Industry Analysis, Market Size, Opportunities and Forecast, 2019 – 2026

The global automotive endpoint authentication market is expected to reach the market value of around US$ 1.2 Bn by 2026 and is anticipated to grow at a CAGR of around 15% in terms of revenue during the estimated period 2019 to 2026.

Authentication of endpoints is vitally important for networks that have remote users flurry. This is used to verify / track the identity of external devices connected to a network, thereby ensuring that allowed endpoint devices are linked.

The report provides analysis of global automotive endpoint authentication market for the period 2015-2026, wherein 2019 to 2026 is the forecast period and 2018 is considered as the base year.

Market Insights

Growing penetration of cyberattacks and ever-increasing demand for encryption propel the global authentication market for endpoint automotive. In fact, growth in vehicle safety laws and additional benefits for cars equipped with endpoint security is fueling market growth among insurance companies. High price and possible product part loss could constrain market growth.

Cars are currently wired to Bluetooth and WIFI making them vulnerable to cyber-attacks. Investing in a security system, which can avoid malfunctions and unauthorized access, has thus become important. This can be done by implementing an authentication system for an automobile endpoint that avoids cyber-attacks and unauthorized access to the car or its peripherals.

Moreover, the rise in demand for the market for mobile apps also increases market growth for endpoint authentication in the automotive industry. Moreover, in the automotive sector, the Biometric Application Programming Interface (BioAPI) will definitely improve endpoint authentication market growth

Regional Stance

Europe represents a key automotive endpoint security market as demand for wired & autonomous vehicles is growing. The German government is taking major steps toward the introduction of wired automobiles. The City, for example, introduced the Action Plan for automated driving technologies in August 2017. The Ethics Commission issued recommendations for the introduction of automated driving systems at the Federal Ministry of Transport and Digital Infrastructure. This government initiative aimed to rapidly and efficiently implement automated driving in Germany.

The smart city initiatives and increased demand for passenger vehicles in developing countries such as China and India, Asia Pacific is a lucrative area for automotive endpoint authentication industry. Increasing internet penetration in the area enables portable networks to be used more commonly. Such systems increase the chances of cyber threats to wired & autonomous vehicles, contributing to an increasing need for secure endpoint security solutions in the automotive industry. Another aspect fueling the region's market growth is the rise in concern about vehicle safety due to the growing cases of vehicle theft.

Report coverage

The market research study on “Automotive Endpoint Authentication Market (By Product: Smartphone App, Wearable, Biometric Vehicle Access; By Vehicle: PC, Electric Vehicle; By Peripheral Connectivity: WIFI,  Bluetooth, Mobile Phone Networks) - Global Industry Analysis, Market Size, Opportunities and Forecast, 2019 - 2026) - Global Industry Analysis, Market Size, Opportunities and Forecast, 2019 - 2026” offers a detailed insights on the global automotive endpoint authentication market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report also provides competitive landscape to understand the current stance of particular player. The report provides insights on global automotive endpoint authentication market, its product, vehicle peripheral connectivity, and major geographic regions. The report covers global automotive endpoint authentication market size, and segment markets by product, vehicle peripheral connectivity, and geography along with the information on companies operating in the market. The automotive endpoint authentication market analysis is provided for major regional markets including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. For each region, the market size for different segments has been covered under the scope of report.  

The global automotive endpoint authentication market is segmented as below:

Market Segmentation

Automotive Endpoint Authentication Market By Product

• Wearable
• Smartphone App
• Biometric Vehicle Access

Automotive Endpoint Authentication Market By Vehicle

• Electric Vehicle
• PC

Automotive Endpoint Authentication Market By Peripheral Connectivity

• Bluetooth
• WIFI
• Mobile Phone Networks

Automotive Endpoint Authentication Market By Geography

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Mexico
• Brazil
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of MEA

Key Players and Market Situation

Top companies operating in the global market are Hitachi Ltd., Samsung Electronics Co. Ltd., Garmin Ltd., Continental AG, and Synaptics Incorporated, and others. The major automotive manufacturing firms are working with technology providers to provide the wired cars with improved endpoint authentication.