Rice Water Haircare Market Size (By Product Type, By Packaging, By Demography, By Sales Channel, and By Geography) - Global Industry, Share, Analysis, Trends and Forecast 2024 - 2032

Rice Water Haircare Market Highlights

• Global rice water haircare market reveznue is poised to garner USD 2.62 billion by 2032 with a CAGR of 8.5% from 2024 to 2032
• Asia-Pacific rice water haircare market value occupied around USD 444.5 million in 2023
• North America rice water haircare market growth will record a CAGR of more than 9% from 2024 to 2032
• Among product type, the shampoos sub-segment generated 26% of the market share in 2023 due to daily used product
• Based on packaging, the bottles sub-segment generated around 34% market share in 2023 due to their easy way to store
• The rising popularity of rice water in haircare for its nourishing and strengthening benefits becomes a rice water haircare market trend that fuels the industry demand

Rice water haircare is a traditional beauty practice originating from Asia, particularly in countries like Japan and China. It involves fermenting or soaking rice in water and using the resulting liquid as a hair treatment. Rich in vitamins, minerals, and amino acids, rice water is believed to strengthen hair, promote growth, and improve its overall condition. For instance, studies have discovered that inositol, a chemical present in rice water, can enter damaged hair and restore it from the inside out. Furthermore, it can be applied directly to the scalp and hair as a rinse or incorporated into hair masks and treatments. Regular use of rice water can help nourish and hydrate the hair, making it smoother, shinier, and more manageable.

Global Rice Water Haircare Market Dynamics

Market Drivers

• Growing concerns related to adverse reaction of harmful chemicals
• Rising awareness about hair health
• Increasing demand for natural and organic products

Market Restraints

• Growing competition from established brands
• Weather’s negative effects on rice cultivation

Market Opportunities

• Growing social media and influencer marketing
• Product diversification and innovation

Rice Water Haircare Market Report Coverage

Rice Water Haircare Market Insights

The growing concerns related to adverse reactions of harmful chemicals drive the demand for the rice water haircare market. For instance, the Food and Drug Administration of the U.S. (FDA) recently proposed to ban on formaldehyde and formaldehyde-releasing chemicals. It is used in hair straightening and smoothing products. This adverse reaction of chemicals spurred demand for natural ingredients such as rice water, within the haircare market. Rice water is known for its nourishing properties and minimal risk of adverse reactions, rice water has gained popularity as an effective solution for maintaining healthy hair. Consumers increasingly look for safer options that prioritize their well-being and environmental sustainability, propelling the rice water haircare market. Moreover, rising awareness of hair health further drives the growth of the rice water haircare market. For instance, in recent years 60% of Indian people faced hair loss condition. Most hair loss is shown in the generation of 20s and 30s in their early age. This concern may lead to an increase in the demand for rice water haircare market.

Growing competition from established brands hamper growth of rice water haircare market. These brands often have extensive resources, well-established distribution channels, and strong brand recognition, making it difficult for newer players to compete. Additionally, consumers may be more inclined to trust established brands due to their familiarity. As a result, newer entrants in the rice water haircare market may struggle to gain market share and achieve significant growth.

Growing social media and influencer marketing creates a significant opportunity for rice water haircare market in the forecast years. In the empire of beauty and personal care, this trend has propelled niche products like rice water haircare into the spotlight. This visibility not only increases awareness but also cultivates trust among consumers, driving demand for rice water haircare products. As social media continues to develop as a primary platform for product discovery and recommendation, the rice water haircare market shows an opportunity in coming years. Additionally, product diversification and innovation further prompted the market. For instance, the Face Shop Co., Ltd. is a renowned South Korean beauty brand celebrated for its lineup of natural skincare and haircare items. Their haircare collection features a variety of products enriched with botanical extracts and traditional Korean elements such as rice water, designed to nourish hair. Overall, these growing advancements boost the demand for rice water haircare market.

Rice Water Haircare Market Segmentation

The worldwide market for rice water haircare is split based on product type, packaging, demography, sales channel, and geography.

Rice Water Haircare Product Type

• Shampoos
• Conditioners
• Styling Products
• Hair Color Products

According to the rice water haircare industry analysis, shampoos dominate the rice water haircare market. The shampoo segment involves most hair nourishment ingredients such as oils, minerals, vitamins, and botanical extracts. These ingredients help in the hair stimulation from scalp follicles. Additionally, shampoo is a product that is daily used by people which further leads to segment dominance. For instance, roughly 90% of the U.S. population uses shampoo. As a result, this growing use and need for shampoo boosts its demand in the forecast year.

Rice Water Haircare Packaging

• Jars
• Bottles
• Pumps and Dispensers
• Sachets

According to the rice water haircare industry analysis, bottles as a packaging segment dominate rice water haircare market due to their practicality and convenience. Bottles offer a secure and easy way to store and use rice water-based haircare products, ensuring the preservation of their beneficial properties. Additionally, bottles are versatile in size and shape, catering to various consumer preferences and usage needs. Their widespread availability with different distribution channels further contribute to their prominence in the market.

Rice Water Haircare Demography

• Male
• Female
• Unisex

By demography, the female segment registered the maximum share in 2023 and is projected to maintain its dominance over the forecast period 2024-2032. Female have needs and concerns related to hair treatment, due to their hair length. They drive the demand for a wide range of products such as shampoo, conditioner, oil, and hair color products, for hair nourishment and growth. Additionally, most Chinese women trust rice water treatment for hair nourishment which further leads to this segment's dominance in the market. For instance, the Chinese Yao ethnic group uses rice water for hair treatment in their daily lives, and their hair care practices are recognized them in the “Guinness Book of World Records” as the world’s longest hair. This abundance of use by females dominates the rice water haircare market.

Rice Water Haircare Sales Channel

• Modern Trade
• Mono Brand Stores
• Specialty Stores
• Beauty and Hair Salons
• Independent Small Stores
• Online Retailers
• Other Sales Channels

According to the rice water haircare industry forecast, modern trade as a sales channel expected to dominates the rice water haircare market. Modern trade refers to retail channels characterized by large-format stores such as supermarkets, hypermarkets, and department stores. The ability of modern trade outlets to offer a wide range of product choices and brands. Since modern trade outlets have a wide reach they attract a lot of customers, with variety of rice water haircare products. As a result, due to a large retail outlets modern trade segment is expected to dominate in the coming years.

Rice Water Haircare Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of LATAM

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)

Rice Water Haircare Market Regional Analysis

In terms of rice water haircare market analysis, Asia-Pacific dominates the market. The dominance of the Asia-Pacific region in the rice water haircare market can be attributed to several factors. Firstly, rice water has been a traditional beauty remedy in many Asian cultures for centuries, and there is a deep cultural connection and trust in its effectiveness. For instance, Ancient Japanese court ladies utilizing rice water for hair treatment from the Heian period (794 to 1185 CE) in addition, China’s Yao ethnic group of women also used rice water for maintaining healthy hair. Additionally, the abundance of rice cultivation in countries like China, Japan, India, and South Korea ensures easy access to raw materials for haircare product manufacturers. For instance, China’s rice cultivation amounted to approximately 28.95 million hectares in 2023. Moreover, Asian consumers are increasingly accepting natural and organic beauty products, driving the demand for rice-water-based haircare solutions. As a result, these factors contribute to the Asia Pacific region's growth in the rice water haircare market.

North America is the fastest growing region in the rice water haircare market. Countries like U.S, Canada and Mexico contain vastly rice cultivation and it also increased in 2024. For instance, the 2023/24 output prediction for rice in the United States has been raised by 1% to 203.6 million hundredweight (cwt) due to a higher yield of 7,699 pounds per acre. This is the first survey-based yield projection for the 2023/2024 crop. Furthermore, there is a surge in demand for natural beauty products which leads to increased demand for natural product like rice water haircare. For instance, in terms of per capita revenue, each person in the United States is predicted to generate $5.47 by 2024. Natural cosmetics demand in the United States has continuously increased, owing to a growing customer preference for sustainable and environmentally friendly beauty products. This growing trend towards natural beauty products will become North America as a fastest growing region in rice water haircare market.

Rice Water Haircare Market Players

Some of the top rice water haircare companies offered in our report includes Ouai Haircare, The Face Shop Co. Ltd., Shea Moisture, Kao Corporation, Briogeo Hair Care LLC, Kracie Holdings, Ltd., Giovanni Cosmetics, Inc., Aveda Corporation, Organix Brands, Inc., L'Oréal S.A., Davines S.p.A., Unilever PLC, The Procter & Gamble Company, Shiseido Company, Limited, and Amorepacific Corporation.